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Why are you doing this? If your only answer is "to make money," you’ve already lost. Purpose creates loyalty. People buy...
30/11/2024

Why are you doing this? If your only answer is "to make money," you’ve already lost. Purpose creates loyalty. People buy from brands that stand for something.⁣
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Take Patagonia, for instance. They’re not just selling jackets. They’re fighting to save the planet. Every ad, every post ties back to that purpose. Now, imagine you run a sustainable coffee shop. Your WHY could be rooted in supporting local farmers and reducing waste. Share how your supply chain impacts families and the environment. Highlight your eco-friendly packaging in action.⁣
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Purpose isn’t just a feel-good story. It’s the reason people will stick with you.⁣
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What’s your purpose? If you had to sum it up in one sentence, what would it be? Drop it below. I’m ready to be inspired. Let’s get it.⁣
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Let’s talk about clarity. If your audience doesn’t know what you’re offering, you’re leaving money on the table.⁣⁣Look a...
28/11/2024

Let’s talk about clarity. If your audience doesn’t know what you’re offering, you’re leaving money on the table.⁣
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Look at TOMS Shoes. Their WHAT is crystal clear: buy a pair, give a pair. That simplicity has driven their global success. Now, say you’re running an online course. Your WHAT might be: "Learn social media strategies in 30 days that will triple your engagement." Your offer has to be so clear it’s impossible to ignore. Share testimonials, highlight results, and show exactly what people get when they invest in you.⁣
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The clearer your WHAT, the faster people buy in.⁣
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Is your offer clear enough? Pretend I’m a customer. Explain it to me in one sentence in the comments. Ready? Go. Let’s get it.⁣
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You’ve got competition, but here’s the cheat code. Nobody’s doing it like you. Your HOW is where the magic happens.⁣⁣Thi...
26/11/2024

You’ve got competition, but here’s the cheat code. Nobody’s doing it like you. Your HOW is where the magic happens.⁣
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Think about Apple. Their HOW is all about design and seamless user experience. That’s why they dominate. Now, let’s say you run a tech startup. Your edge might be lightning-fast support or tools that simplify a complex task. For instance, if you’re building an app, show your audience how it cuts their work time in half. Demo it. Share a success story of a client who used it to solve a major problem.⁣
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Your HOW makes you unforgettable. Don’t just deliver. Overdeliver.⁣
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What’s the one thing you do better than anyone else? Brag a little. Let’s hear it in the comments. Let’s get it.⁣
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Your brand isn’t just what you sell. It’s who you are. It’s the persona people connect with. Here’s the trick: align you...
23/11/2024

Your brand isn’t just what you sell. It’s who you are. It’s the persona people connect with. Here’s the trick: align your vibe with someone your audience already respects.⁣
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For example, imagine you’re a small fitness brand. Who’s your “Who”? Maybe it’s Serena Williams. She stands for resilience, breaking barriers, and never giving up. Use her story to inspire your audience. Create content that highlights her drive and shows how it reflects your brand’s mission to help people achieve their personal best.⁣
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Your WHO connects your audience to your values. Don’t just tell them what you do. Show them who you are.⁣
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What story or influencer is already inspiring your audience? Tag them or drop it in the comments. I wanna hear it. Let’s get it.⁣

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