07/07/2025
TikTok may behave very differently moving forward: rumor is TikTok is building a new version of its app for users in the U.S.
Sources told The Information that the company has developed a plan to launch the new TikTok app, known internally as “M2,” to U.S. app stores on September 5 — ahead of a planned sale to a group of investors.
TikTok users will eventually have to download the new app to be able to continue using the service, although the existing app will work until March 2026.
The investors involved in the deal have reportedly been finalizing the legal and financial details with ByteDance, and the group expects it will be announced when the Chinese government approves the sale — though there's no timeline for that.
It’s unclear how — or if — the TikTok algorithm would change in this process. Any disruption to the FYP (For You Page) recommendation engine could have major ripple effects across the platform, potentially shaking advertiser confidence, shifting where creators focus their efforts, and altering the user experience.
For now, we wait and see 👀
TikTok is building a new version of its app for users in the U.S. ahead of a planned sale of the app to a group of investors. The company has developed a plan to launch the new TikTok app, known internally as “M2,” to U.S. app stores on September 5, according to two people with knowledge of the ...