28/08/2026
we are 4days from the BER months.
psl's came out of hibernation this week.
(i am definitely a summer doesn't end until the equinox gal so please don't come at me- hold onto your psl's and pumpkins until then.)
but...
somewhere between the last beach day and the first leaf turning, a quiet decision gets made: brands that will win the holidays start now, and some brands are still telling themselves there's plenty of time.
but there isn't.
here's why September is the month that actually matters.
search engines, ai and social platforms both reward consistency and lead time, not last-minute bursts. if you're hoping a holiday landing page or a "Black Friday deals" post will rank in November, you needed to get yourself indexed, crawled, and gaining authority months earlier.
like mmmm 30 days ago- but let's focus on getting our s**t together now.
starting and locking in in September means your content has time to build momentum before the traffic surge hits.
(aka more content competition and bigger ad budgets than yours)
and this isn't knowledge geared exclusively for my retail besties this is for any of you wanting to win and close out Q4 on top and go into 2027 with some momentum.
if these were your intentions and you were my client here's what i'd suggest doing this weekend:
the final weekend of August- make yourself a frozen bevie or even a psl and start:
Auditing last year's performance — what worked, what didn't, what you'd change.
Mapping the rest of your 2026 calendar — key dates, promotions, and content themes from now and go hard map through January.
Building your creative and content bank — so October/November is about copy and paste level ex*****on, not invention.
Segmenting your audience — so your messaging can be personal instead of generic.
Testing offers and messaging early — with smaller campaigns, so you know what works before the prices surge and you scale spend. like get the first one ready for labor day- i know you can.
if all of this sounds fantastical but you're not sure where to actually start, that's exactly what the Kickass Holiday Marketing Guide is for. you don't have to build from scratch- i wouldn't do that to you. 🙃
no pressure, but the version of you sipping something peppermint and watching Q4 numbers come in strong? she's built in September, not November.
grab the guide, block off this weekend, and let's get you set up to actually enjoy the holidays this year instead of surviving them.
cheers to getting our s**t together (early, for once). ☕
https://www.mavenandmusemedia.com/marketing-guides/kickass-holiday-marketing-bundle-2022