Maven & Muse Media

27/08/2025

Seriously shout out to all of the Swiftie social media teams right now. 🫶

Anyone else feel like this is the closet thing that the US will get to a royal wedding?

14/08/2025

Orange You Glad you're on social right now? 🧡

The recent TS announcements and countdowns created a perfect case study in on point social media trendz marketing.

The brands that successfully leveraged the sparkly orange aesthetic weren't just jumping on a trend—they found authentic ways to connect it to their brand story.

What impressed me most: the social media managers who had orange content live within hours, seamlessly tying it back to their brand's core message.

This kind of real-time jump on a trend marketing requires:
✓ A team that understands cultural moments (Shoutout to the Swifties on social teams!)
✓ Pre-approved creative freedom/processes, AND TRUST
✓ Brand guidelines flexible enough for rapid response
✓ Team members who genuinely connect with key audiences

The posts I loved didn't just go orange—they made orange feel native to their brand experience. When everyone forgets the color orange even existed.

The getaway car: effective trend marketing happens when brands have team members who are genuinely part of the communities they're trying to reach.

You can't fake being a Swiftie at 6 AM when those teasers drop & staying up until midnight to see what they are all about.

Don't worry social media heroes, you won't die alone. I see you. 🫶

Who's excited for the new album?

13/08/2025

Went to training camp.

Obviously there was a bunch of SWAG available.

Here's the useful stuff I grabbed from their tents.

And taking this opportunity to...

Check in with you biz owner friends and remind you that if you’re ordering swag in Q4, your logo and biz name deserves useful stuff to be remembered.

The marketing rule of the 1900's was that someone needed to hear or see something 7 times before they remembered your business and made a purchase.

Today with our shortened attention spans it's 14!

So....

In a world of stickers, pens, hats & Yeti cup swag- put your logo on a credit card sized ice scrapper.

Or…

You know something people will use not toss in a junk drawer, the landfill or donate to the thrift store when they get home that will eventually go into a landfill from weeks on the shelf. 🙃

Useful swag will help you get to 14 faster because they will be touching, seeing and using the thing with your logo.

These three giveaways will get plenty of use from me- props friends props. 👏👏

Go Pack Go.

31/07/2025

I am currently dealing with some personal stuff and am lucky enough to have business owner friends who will guest blog in circumstances like this and help me stay relevant in the algorithm. 🫠

And well AI is a tool that I have been struggling to find my relationship with lately but my friend and fellow digital marketing professional Jennifer Andrews volunteered to step up and chat about how to recognize your value in the age of AI.

I’ll let Jennifer of PFC Creative take it from here.

I am currently dealing with some personal stuff and am lucky enough to have business owner friends who will guest blog in circumstances like this and help me stay relevant in the algorithm. And well AI is a tool that I have been struggling to find my relationship with lately but my friend and

26/07/2025

This is an ACTUAL genius marketing move by the Astronomer team, featuring “temporary spokesperson” Gwyneth Paltrow—the ex-wife of Coldplay’s Chris Martin.

And the speed they did this WHILE navigating an unprecedented crisis/scandal. Amazing.

I thoroughly enjoyed this and I’m so impressed.

Bravo, marketing team.

👏 👏 👏

(They know it’s going to be shared a zillion times and earn them a ton of brand affinity for turning something terrible into something fun. I’m here for it.)

We’re so pleased that so many of you have a newfound interest in data orchestration. Learn more at https://www.astronomer.io/

08/07/2025

Hey NoCo- My August and September Larimer SBDC calendar has been updated!

Snag the good slots while you can. 😉

https://LarimerSBDCConsultant.as.me/?calendarID=6521351

07/07/2025

TikTok may behave very differently moving forward: rumor is TikTok is building a new version of its app for users in the U.S.

Sources told The Information that the company has developed a plan to launch the new TikTok app, known internally as “M2,” to U.S. app stores on September 5 — ahead of a planned sale to a group of investors.

TikTok users will eventually have to download the new app to be able to continue using the service, although the existing app will work until March 2026.

The investors involved in the deal have reportedly been finalizing the legal and financial details with ByteDance, and the group expects it will be announced when the Chinese government approves the sale — though there's no timeline for that.

It’s unclear how — or if — the TikTok algorithm would change in this process. Any disruption to the FYP (For You Page) recommendation engine could have major ripple effects across the platform, potentially shaking advertiser confidence, shifting where creators focus their efforts, and altering the user experience.

For now, we wait and see 👀

TikTok is building a new version of its app for users in the U.S. ahead of a planned sale of the app to a group of investors. The company has developed a plan to launch the new TikTok app, known internally as “M2,” to U.S. app stores on September 5, according to two people with knowledge of the ...

27/06/2025

Because of the upcoming shift in the Instagram algorithm- let's get your profiles dialed in.

In case you don't remember- public posts from business Instagram accounts will start showing up in Google search results. 📣
(The rumor is that this will kick in on/around July 10th.)

That means your Instagram content could rank alongside blog posts, YouTube videos, and traditional SEO content.

For the price of my favorite coffee drink- iced honey latte with an extra shot and alt. milk ($7) I'll get your Instagram AND Facebook profile edited and updated with keywords to help you show up in Google searches in July.

Secure your spot by July 5th by responding to this email.

(For an additional $7 I'll even do your LinkedIn:)
Message me for more details and to secure your spot.

26/06/2025

We are approximately 155 days away from the kickoff to the Holiday season. Which means my books for holiday branding shoots and SHIP, STYLE & SHOOT sessions opens on July 1st! 🤶

I know I can't believe that we are talking about the holidays already either.

If you are interested in a holiday branding or product shoot...

Message me to get a reminder before the slots open up.

Also- some PR advice, if you are hoping to get your products in holiday gift guides- NOW is the time to start submitting media packages for consideration.

20/06/2025

Starting July 10th, public posts from professional Instagram accounts will start showing up in Google search results. 📣

That means your Instagram content could rank alongside blog posts, YouTube videos, and traditional SEO content.

For brands and creators, this is a major shift in how your content gets discovered.

Here’s why it matters:

✅ Search visibility = long-term value. Traditionally, the lifespan of a social post is short. But with this update, your posts could continue driving traffic and awareness months (even years) after you hit publish.

✅ Instagram will become a bigger part of your SEO strategy. Content that educates, explains, or solves a problem will be more discoverable.

✅ Google is prioritizing helpful, authoritative content. If your posts provide value, they have the potential to show up in featured snippets or AI-powered results.

✅ People could now discover your brand from your social posts on Google. This could lead to more followers + awareness.

Here’s how to adjust your strategy to stay ahead:

Write clear captions that answer questions your audience is already Googling.

Repurpose & refresh old content. Turn blogs into carousels, Reels into written posts, and FAQs into post series using keywords naturally, just like you would in SEO copy.

Ensure evergreen content that builds brand authority + credibility is part of your strategy. Think consistent, value-driven posts.

Bottom Line: Instagram has long been a place of discovery that directly supports brand search results. I'm excited to see the impact this update has for organic social growth, engagement, and attribution.

17/06/2025

Psst... reminder to read the fine print...

🚨 Creators and anyone creating on Social, heads up!

CapCut’s new terms quietly give them all the rights to your content, including the ability to use, alter, and profit from it indefinitely.

That’s your voice, your likeness, your edits, in someone else’s ad, without your consent or compensation. (or your clients)

If you use CapCut for client work, personal projects, or anything valuable, you need to read the fine print. This isn't just a small update, it could cost you more than you think. 🤯

06/06/2025

Your neighborhood social media person checking in to remind you to change your passwords every couple months & check that your 2 factor authentication on your accounts.

The most insane thing to happen to me up til this point in my life is getting actively hacked while on a consult call. 🫠

It’s a new core memory.

The video going frozen while all of the other tabs around it were closing on their own.

Fun.

A worst fear coming true even.

So I’m currently traipsing around with a couple bucks, frozen accounts and a website that is an artery of my livelihood about to shut itself off cause the payment method is frozen.

An entrepreneurs nightmare come true.

Maybe it’s a sign.
Maybe it’s just ANOTHER challenge.
Maybe it’s the end of an era.
Maybe it’s a side effect of being a digital entrepreneur.

Or maybe…

AI is getting very good at looking like THE real things.

That even a professional got duped.

Check your s**t.

Don’t save your passwords on sites.
If you’re on public Wi-Fi use a VPN.
Watch for skimmers.
Add a backup person to your website and business pages.
If you're a business make sure your processing systems are protected.
Don’t go on random QR codes.
Don’t be an as***le. 😎

My website will be back up eventually.

In the meantime I’m watching the chips fall where they may. 😑

No clue what happens next.

And if you wanna stay in my loop get on the email list.

I'm exhausted.

https://sparkling-shape-823.myflodesk.com/uzcz6wlbrp