06/01/2026
The biggest marketing shift in 2026 won't involve AI. It's something much simpler: things that are unmistakably real, honest, and human. Below are some of my favorite examples from 2025 that reflect this concept.
Hulu used real apples in grocery stores to promote Abbott Elementary with stickers slapped on the classic teacher-gift trope
Ramp livestreamed Kevin from 'The Office' working inside a cubicle for 6 hours in the middle of NYC & put up physical flyers to promote the stunt
Canva staged a real billboard stunt, using humor to show when "make the logo bigger" goes a bit too far
Anthropologie started "selling" rocks in stores after a TikTok prank went organically viral
Call it the Analog Renaissance, call it guerrilla marketing but this 'era' can be called MANY things. This era IS many nuanced things at once. The crave for IRL, tangible experiences, and feeling human again.
The brands that win in 2026 will be the ones that understand that real attention is earned through real honesty.
And for that reason, I have hope for marketing this year.