Annelle Pastor-Agostini, Marketing & Communications

17/08/2025

🌐 One-Stop Social Media Management. Everything you need to build, manage, and grow your brand online — in one place.

🔹 Strategy & Planning
🔹 Content Creation
🔹 Publishing & Community Management
🔹 Growth & Advertising
🔹 Analytics & Reporting

💡 Think of it as your brand’s outsourced social media department — strategy, creativity, ex*****on, and results all under one roof.

DM for more information.

17/08/2025

Marketing is science and its not as easy as it seems.

A marketing roadmap is like a strategic map that shows where your marketing is going, how you’ll get there, and when things will happen. It aligns your marketing activities with your business goals over time, so the team stays focused and coordinated.

Most marketers get stuck in content. But content is just one part of the stack. If you're not learning automation, data, and AI tools, you’re falling behind. Want to grow fast in today’s market? You can’t afford to be a one-trick marketer. Here’s a look at what full-stack marketing really me...

14/08/2025

The team from Buffer recently studied 2 million Instagram posts, from 100k accounts, in order to glean insight into the key growth factors. And what they found wasn't overly surprising - more posts, more often, leads to more followers over time. But that's not the whole story. Full story: https://ln...

10/08/2025

Research shows that brands with a clear social purpose build stronger connections with consumers. David Aaker’s insights highlight 4 key strategies for purpose-driven branding that go beyond surface-level CSR: 📌 Lead with Social Purpose – Consumers expect brands to contribute to society, not ...

31/07/2025

Highly experienced professional with a solid background in corporate communications, marketing, digital advertising, and public relations account management across various industries, particularly in strictly regulated sectors.

Furthermore, possessing great expertise as a marketing manager collaborating closely with customers.

30/07/2025

Advertising is always changing. Credit to: Nehal Kazim Original post below ⬇️⬇️⬇️ Advertising is always changing. These campaigns reveal what's working now: Carousel props go to Alade! While most brands are stuck running the same type of campaigns, The top of the market are already...

30/07/2025

100% de acuerdo.

El portavoz puede cerrar el capítulo de una crisis o abrir uno nuevo.....

28/07/2025

Social Media Management Services typically include a comprehensive set of strategies and tasks aimed at building and maintaining a brand’s presence on platforms like Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and others.

A detailed breakdown of services we offer:

✅ Core Social Media Management Services

1. Strategy Development
- Platform selection based on target audience
- Content themes and pillars
- Posting schedules and calendars
- Hashtag and keyword strategy

2. Content Creation
- Copywriting (captions, hashtags, CTAs)
- Graphic design (static posts, carousels, stories)
- Short-form video editing (Reels, TikToks, Stories)
- Custom templates and branded visuals

3. Publishing and Scheduling
- Consistent posting using tools like Hootsuite, Later, or native apps
- Cross-platform optimization
- Best-time-to-post insights

4. Community Management
- Monitoring DMs and comments
- Responding to inquiries and mentions
- Engaging with followers and other accounts

5. Analytics and Reporting
- Monthly performance reports
- KPIs (reach, engagement, follower growth, CTR)
- Data-driven content adjustments

6. Ad Management (Optional Add-On)

27/07/2025

Social media managers, here’s your 2025 cheat sheet 👇 While your ideal time depends on your audience, these benchmarks are a great place to start! Need more guidance? Hootsuite's got you covered: https://ow.ly/r6AB50VuN9f | 12 comments o...

21/07/2025

✅ Accounts managed span multiple highly regulated industries, including financial institutions, insurance, credit unions, telecommunications protection programs, and the medical cannabis sector.

19/07/2025

A corporate communications professional is responsible for managing and shaping how an organization communicates internally and externally — ensuring the right messages reach the right audiences in the right way. Here’s a clear breakdown of what they’re supposed to do:

📌 Core Responsibilities

1. Develop Communication Strategies

Create plans for how the company will communicate with employees, media, investors, partners, and the public.

Align all messaging with the organization’s goals and brand identity.

2. Manage Internal Communications

Ensure employees are informed and engaged through newsletters, intranet content, town halls, announcements, and leadership messages.

Support change management and crisis communications inside the company.

3. Handle External Communications

Serve as a spokesperson or coordinate with spokespersons.

Write and distribute press releases, media statements, and reports.

Build and maintain relationships with journalists and media outlets.

4. Protect and Promote the Brand

Safeguard the company’s reputation and manage its public image.

Develop key messages and talking points for executives.

Monitor public perception and respond to crises or issues.

5. Create Content

Write speeches, website copy, annual reports, social media posts, thought leadership articles, and more.

Ensure consistency of tone, style, and messaging across all channels.

6. Coordinate Events & PR Activities

Plan and manage press conferences, media briefings, stakeholder meetings, and corporate events.

Support sponsorships, community outreach, and CSR communications.

7. Measure Impact

Track media coverage, audience engagement, and campaign results.

Report on communications effectiveness and recommend improvements.

In short:

A corporate communications professional crafts, controls, and channels the organization’s voice to build trust, shape perceptions, and strengthen connections — both inside and outside the company.

18/07/2025

Managing social media for highly regulated industries — such as banking, credit unions, insurance, healthcare, pharmaceuticals, medical cannabis, finance, and telecommunications — requires a unique blend of creativity, strict compliance, and risk management. Here’s an overview of what social media management entails in these sectors:

📌 Key Considerations

1️⃣ Compliance First:

Adhere to industry regulations.

Ensure all posts are approved by legal/compliance teams.

Keep accurate archives of posts and interactions.

2️⃣ Strict Approval Processes:

Develop clear workflows for content review and sign-off.

Use pre-approved content libraries when possible.

Implement social listening to catch non-compliant comments quickly.

3️⃣ Risk Mitigation:

Monitor user comments for misinformation or non-compliant user-generated content.

Moderate comments proactively (e.g., disclaimers, turning off comments if needed).

Use clear disclaimers and disclosures.

✅ Best Practices

Educate & Train Teams: Train social media managers and community managers on regulatory dos and don’ts.

Plan Content Carefully: Focus on educational, brand awareness, and customer service content. Avoid promising or misleading claims.

Leverage Automation Wisely: Use approved scheduling tools with built-in compliance checks.

Crisis Management: Have an escalation plan for regulatory issues or reputational crises.

Recordkeeping: Keep thorough records for audits — including drafts, approvals, and interactions.