27/09/2025
President Paul Biya’s PR team use Artificial Intelligence (AI) in new campaign video posted on his Instagram handle.
Cameroonians have slammed the video, claiming it lacks context and as well as that the joyful faces of the characters do not accurately reflect the genuine emotions of majority of citizens who are dissatisfied with the current government.
"It is worth it to note that if president was still in his right state of mind, an AI video would have never been an option for a campaign material at very this moment when Cameroon People’s Democratic Movement (CPDM) party must build a closer relationship with voters," Said a user who believes the video was not approved by president Biya.
After watching the video, I do agree that the lack of human connection is not strategic from Biya’s campaign team. More so, it is a strong indication of unwillingness to reach out to voters on the ground.
The carelessness of the Biya’s PR team looks very bad for the ruling party and if neglected, it will further undermine the crédibility of CPDM, resulting in a very low turnout during the impending October 12 2025 presidential elections.
Sema Fonkem 27/09/2025
