Shirley Williams Communications

Shirley Williams Communications SWC offers an extension of your company expertise and marketing communication via our specialist ski

SWC offers an extension of your company expertise and marketing communication via our specialist skills. Ensuring that your potential clients know and see your campaigns, means putting them in the spaces they are most likely to visit. Because of our flexibility, you can be guaranteed of our commitment to your desired end result, either as ad hoc consultants or as an extension of your existing mark

eting department:

Public Relations and Communication | Advertising | Strategic Planning | Media Relations

Investor Relations | Mentorship | Promotional Material | Production and Editorial

Event Co-ordination and conferencing | Exhibitions and Trade shows | Presentations

Promotions | Online Edtioral, Promotions and Marketing

Publishing a LinkedIn article doesn’t make you a thought leader.Thought leadership comes from having a distinct, courage...
16/07/2025

Publishing a LinkedIn article doesn’t make you a thought leader.

Thought leadership comes from having a distinct, courageous point of view and being willing to defend it.

In South Africa, there’s space for more business leaders to speak honestly about complexity:
🟡 About transformation
🟡 About inequality
🟡 About rebuilding trust in leadership

The brands that earn influence in this market will be the ones that say something real.

If you’re ready to be respected for more than your bottom line, let’s shape your thought leadership platform.

Reach out to me at www.shirleywilliams.co.za

Getting featured in the media doesn’t mean your story landed. 👉 It just means it ran.What matters more than reach is how...
16/07/2025

Getting featured in the media doesn’t mean your story landed. 👉 It just means it ran.

What matters more than reach is how you’re perceived.
🟡 Was your spokesperson prepared?
🟡 Did your message align with your values?
🟡 Did you sound like every other brand, or did you sound like you?

At Shirley Williams Communications, we train clients not just to be visible, but to be credible. That means interview prep, message testing, and knowing how to show up under pressure.

If you’ve got the platform, we’ll help you own the moment.

www.shirleywilliams.co.za

🙌 Your PR Strategy Should Include Internal Comms! 🙌Most PR breakdowns don’t start with the press. They start in the boar...
14/07/2025

🙌 Your PR Strategy Should Include Internal Comms! 🙌

Most PR breakdowns don’t start with the press. They start in the boardroom.

If your team doesn’t understand what your brand stands for, they’ll communicate from confusion. That’s how tone-deaf campaigns get signed off.

That’s how crisis statements implode.

At Shirley Williams Communications, we believe that internal communication is your first line of brand defence. A clear strategy must be understood at every level.

🤝Let’s align your inside voice before we amplify your outside one.

www.shirleywilliams.co.za

Mandela understood something the PR world often forgets: visibility means nothing without values.His legacy wasn’t built...
10/07/2025

Mandela understood something the PR world often forgets: visibility means nothing without values.

His legacy wasn’t built on a single moment, speech, or photograph; it was built on consistency, clarity, and conviction over time. He didn’t chase headlines. He shaped history.✊

And yet, every July, brands scramble for their piece of the Mandela Day spotlight. They announce. They activate. They post. And then… silence.

The truth is, purpose can’t be scheduled. And legacy isn’t built in a day.

The work that lasts is the work that’s aligned to where internal action matches external messaging. Where storytelling meets substance. Where PR is not performance, but a promise.

Because headlines fade. But legacy? That’s what people remember.

www.shirleywilliams.co.za

South African brands don’t just need more global exposure 👉 they need ownership of their own stories.Too often, internat...
07/07/2025

South African brands don’t just need more global exposure 👉 they need ownership of their own stories.

Too often, international narratives define us before we do.

Good PR is about self-definition. Strategic storytelling. Narrative sovereignty.

If your brand speaks to or from South Africa, let’s shape the story before someone else does!

www.shirleywilliams.co.za

Good PR Makes Your Business Easier to Trust! 📢 PR isn’t just about public image.It’s about building credibility that rem...
03/07/2025

Good PR Makes Your Business Easier to Trust!

📢 PR isn’t just about public image.

It’s about building credibility that removes friction in every area of your business:
👉 Sales conversations
👉 Partnerships
👉 Recruitment
👉 Investment

When you’re trusted, everything moves faster!

Want to build a brand that people trust before you speak? Let’s make that your reality.

www.shirleywilliams.co.za

“As we let our own light shine, we unconsciously give other people permission to do the same.” – Nelson MandelaIn a worl...
01/07/2025

“As we let our own light shine, we unconsciously give other people permission to do the same.” – Nelson Mandela

In a world crowded with noise, the brands that shine brightest are those that communicate with authenticity, conviction, and purpose.

Your voice is more than a marketing tool; it’s a reflection of who you are and what you stand for. This Mandela Month, we’re reminded that true influence doesn’t come from volume. It comes from values.

At Shirley Williams Communications, we help brands find the words that matter and say them with clarity and courage, just as Madiba taught us to!

Ready to refine your message?

www.shirleywilliams.co.za

In a world of paid placements and influencers-for-hire, earned media is still the gold standard.✨It can’t be bought.✨It ...
25/06/2025

In a world of paid placements and influencers-for-hire, earned media is still the gold standard.

✨It can’t be bought.
✨It must be believed.
✨That’s what makes it powerful.

Ready to earn attention the right way? We’ll help you get there, honestly.

www.shirleywilliams.co.za

Want to know the difference between a press release that gets published and one that gets ignored? Structure.Here are so...
23/06/2025

Want to know the difference between a press release that gets published and one that gets ignored? Structure.

Here are some points to remember when compiling your next press release.

👉Headline that reads like a headline
👉Opening paragraph with the news—no waffle
👉Quote that adds real voice, not fluff
👉Context (why it matters)
👉Boilerplate

Simple? Yes. Easy? Not always.

Need help crafting one that works? That’s where I come in.

www.shirleywilliams.co.za

If you're waiting for your business to be "big enough" for PR, you're missing the point.PR isn’t a vanity project. It’s ...
19/06/2025

If you're waiting for your business to be "big enough" for PR, you're missing the point.

PR isn’t a vanity project. It’s how small businesses get big, how individuals shape the perception of their expertise, how leaders build visibility before they need it.

📣PR gives you leverage. Use it early.

Need help getting started with a PR plan of action? I am here to help!
[email protected]

Over the years, I’ve worked with some of the most dedicated professionals and business owners you’ll ever meet. They’re ...
18/06/2025

Over the years, I’ve worked with some of the most dedicated professionals and business owners you’ll ever meet. They’re not loud. They’re not chasing headlines. They’re simply doing the work…brilliantly, quietly, and consistently.

✨And that’s where PR comes in.

Most of the time, I don’t have to reinvent the wheel. The story is already there. The excellence is already happening. My role is to bring it forward. To shape it, write it, and make sure the right people see it.

Because visibility isn’t about shouting. It’s about showing up with clarity, purpose, and confidence.

If you’ve built something you’re proud of, and you're ready to share it with the world in the right way!

You’ve done the hard part. Let’s make it visible.
www.shirleywilliams.co.za

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Durban

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Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 09:00 - 17:00
Friday 08:00 - 17:00

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