Shirley Williams Communications

Shirley Williams Communications SWC offers an extension of your company expertise and marketing communication via our specialist ski

SWC offers an extension of your company expertise and marketing communication via our specialist skills. Ensuring that your potential clients know and see your campaigns, means putting them in the spaces they are most likely to visit. Because of our flexibility, you can be guaranteed of our commitment to your desired end result, either as ad hoc consultants or as an extension of your existing mark

eting department:

Public Relations and Communication | Advertising | Strategic Planning | Media Relations

Investor Relations | Mentorship | Promotional Material | Production and Editorial

Event Co-ordination and conferencing | Exhibitions and Trade shows | Presentations

Promotions | Online Edtioral, Promotions and Marketing

It’s really that time of year, and I’m not quite sure how to feel about it. 😳 The Christmas displays say celebrate, but ...
13/11/2025

It’s really that time of year, and I’m not quite sure how to feel about it. 😳

The Christmas displays say celebrate, but most inboxes say deadline.

It’s that strange space between wrapping up and winding down. In communications, it’s when stories shift from launches and campaigns to reflection and gratitude, and maybe that’s where the real storytelling happens: in looking back to see what mattered.

As we start to glance over the shoulder of 2025, it might be the perfect moment to capture your own highlights and milestones.

👏 If you’d like some help shaping those stories, I’d love to chat.

📅 November is planning season: budgets, calendars, and ideas everywhere.It’s tempting to start with “What do we want to...
11/11/2025

📅 November is planning season: budgets, calendars, and ideas everywhere.

It’s tempting to start with “What do we want to say next year?” but the better question is “What’s still worth saying?”

Clarity often comes from cutting the noise, not adding to it.

If you’re in planning mode too, now’s the perfect time to relook at what’s resonated, what’s changed, and what stories deserve a stronger voice next year.

I’d love to hear what’s on your radar and dive into what stories deserve a stronger voice next year, and help you shape the story ahead!

👍 Send me a message here n or drop me an email at [email protected]

Every company seems to be integrating AI into their systems lately: chatbots, virtual assistants, “digital agents.” 🤖Bu...
31/10/2025

Every company seems to be integrating AI into their systems lately: chatbots, virtual assistants, “digital agents.” 🤖

But here’s what I’ve been wondering: as a consumer, how does it actually make you feel?

🧐Do you enjoy the instant replies, the efficiency, the sense of progress? Or do you find yourself missing the human pause, the empathy in someone’s voice, even if it means waiting on hold and listening to that familiar “your call is important to us” loop for the hundredth time?

🤔I’m curious, when you reach out for support, do you want a response or a connection? Let me know in the comments!


Earlier this month, I attended the ROOTS 8.1 presentation at The Barnyard Theatre, Suncoast Casino, as part of Caxton's ...
30/10/2025

Earlier this month, I attended the ROOTS 8.1 presentation at The Barnyard Theatre, Suncoast Casino, as part of Caxton's long-standing consumer research survey that has been mapping local insights since 1980.

ROOTS stands for Readership, Opportunities, Opinions, Trends, Shopping - A name that perfectly captures its mission to decode South Africa’s consumer landscape.

This latest edition unpacked fascinating data on how shopper behaviour has evolved from Botha’s Hill to Amanzimtoti, offering a closer look at the choices driving KwaZulu-Natal consumers today.

👉 It’s always insightful to see how brands shape local loyalty:

Capitec came out as the top bank, Checkers led retail, KFC remained the favourite takeaway, and Game took the top spot for small appliance purchases, although online shopping is clearly redefining the landscape.

A special mention to fellow publicist Joanne Hayes from Tumbleweed Communications, pictured with me below, who walked away with the quiz prize on the day! 🏆

You know that feeling when you’re bursting to tell someone good news, but you’ve promised to keep it quiet?That’s me rig...
29/10/2025

You know that feeling when you’re bursting to tell someone good news, but you’ve promised to keep it quiet?

That’s me right now. 🤫

With a press release in the pipeline, news of a new book to hit South African shelves is on the way! I can’t say who, what or where just yet, but keep an eye out, because if her first 2 books were anything to go by, I know you are going to enjoy what is coming your way!

Any guesses?☺️

I laughed when I heard this one! 😄I might start using this in meetings.📢Clear communication, smooth landing.✈
27/10/2025

I laughed when I heard this one! 😄

I might start using this in meetings.
📢Clear communication, smooth landing.✈

👉 The “I Don’t Know” MomentI had a call with my social media manager the other day.I asked, “So, what’s happening with m...
24/10/2025

👉 The “I Don’t Know” Moment

I had a call with my social media manager the other day.
I asked, “So, what’s happening with my social media?”
She simply replied, “I don’t know.”

We both laughed, the kind of laugh that comes from two people who’ve run out of clever ideas for a moment, and are just tired of trying to make everything look effortlessly inspired.

That laugh carried a truth: it’s not easy keeping up the rhythm of online visibility. There’s a quiet pressure that sits behind every post: to be relevant, to sound insightful, to stay present in the endless scroll of content.

But sometimes, the creative well just runs low. Not forever. Just for a while.

That “I don’t know” moment reminded me that pauses are part of the process. You don’t have to know all the time. You don’t have to produce endlessly. Sometimes you just have to step back long enough to let real life refill your perspective.

Since that call, I’ve been thinking that maybe visibility isn’t about always being seen. Maybe it’s about being real, showing up when you have something genuine to say, and letting silence do the rest.

Creativity doesn’t disappear. It just hides until you’re ready to listen again.

So, for now, I’m taking comfort in not knowing and trusting that something interesting always finds me! ✨

You can learn strategy, master media lists, and perfect your pitch, but if you lose curiosity, you lose the spark.Curio...
23/10/2025

You can learn strategy, master media lists, and perfect your pitch, but if you lose curiosity, you lose the spark.

Curiosity is what makes you listen longer, ask better questions, and find the story everyone else overlooked. It’s what turns a standard press release into something that actually lands.

Over the years, I’ve realised that good PR isn’t about knowing what to say, it’s about wanting to understand why it matters.

The best communicators I know aren’t the loudest in the room. They’re the ones who stay curious enough to keep learning, observing, and noticing what others miss.

So if you’re feeling stuck or uninspired, don’t look for a new tool or trend.
Start with a question.

👏Curiosity does the rest!

We always talk about reach.🚀How many views, how many clicks, how many impressions. But lately, I’ve been thinking about ...
22/10/2025

We always talk about reach.🚀

How many views, how many clicks, how many impressions. But lately, I’ve been thinking about something different: what does it actually look like when communication moves someone?

Is it the quiet message someone sends later, the article that gets forwarded in a group chat or the conversation it sparks? ✨That’s the part you can’t always measure, but you can feel it.

👉So I’m curious, in your work, how do you know when something has truly landed with people? Let me know in the comments!

Every release is written with intention. But every so often, one lands at just the right moment and becomes a true pivot...
29/09/2025

Every release is written with intention. But every so often, one lands at just the right moment and becomes a true pivot point.

A well-written media release can change the trajectory of a business. Not because it’s flashy, but because it’s true.

That’s what we craft: clear, factual, timely pieces of communication that inform and invite trust.

Don’t underestimate the power of getting the story right!

www.shirleywilliams.co.za

True communication starts with asking: Who matters most to our business? Is it your loyal customers, the community that ...
25/09/2025

True communication starts with asking: Who matters most to our business? Is it your loyal customers, the community that surrounds you, the suppliers who keep your doors open, or the partners who believe in your vision?

By mapping out these stakeholders and understanding what they value, you move from pushing products to building trust. And trust is the currency that keeps your business resilient, long after the campaign ends.

👏When stakeholders feel seen, heard, and valued, sales don’t need to be forced. They become a natural outcome of credibility and connection.

Johnty Mayor describes a ‘powerful conversation’ as one that is authentic, future-focused, and collaborative. While thes...
22/09/2025

Johnty Mayor describes a ‘powerful conversation’ as one that is authentic, future-focused, and collaborative. While these qualities are essential for personal growth, they also carry transformative power in business and communications.

In my latest blog, I explore how these dimensions can reshape the way we work and connect.

👉 Read it here: https://www.shirleywilliams.co.za/power-of-conversation-authentic-dialogue-in-business/

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