30/09/2025
Playing it safe feels secure… until it stops bringing the results it used to.
Then the real question is… do you reframe and keep playing safe, or do you pivot?
Do you go bold, take risks, and push the boundaries?
I’ve always loved working with colour. It’s not just decoration. It’s an emotion. Colour creates contrast, grabs attention, and shifts how we feel in an instant.
These images I took for Amazon were created on nothing more than a white c*c wall. No elaborate sets, no big build-outs. Just creative lighting, bold choices, and the freedom to experiment. It’s proof that with the right vision, even a blank canvas can be transformed into something dynamic.
When brands like Amazon lean into boldness instead of playing it safe, it breathes new life into their brand. Safe can only take you so far.
Boldness is what makes the work unforgettable.
Do you think brands should take more risks with their visuals? or stick with what’s tried and true?