Geneva Fruits

Geneva Fruits The first commercial Pineapple farmers in New Zealand. Selling the best pineapples you'll ever taste. Property name: Geneva Pineapple Estate.

Hi there,
We're Geneva Fruits, based in Whangarei, New Zealand. With our extensive experience growing tropical fruit and fruit in general over the years, back to when we were still living in East London, South Africa. We transferred a lot of that experience we learnt from there, to here in New Zealand. Although a lot we had to alter to suit the New Zealand climate, soil and other factors that coul

d affect the growth of what's being grown by us. With all this experience under our belt, we're bringing out the best of what we have been growing and people have seen that themselves after trying out our fruit. On our property we grow a wide variety of different produce, which includes: Coffee, Sugarcane, Prickly Pears, Dragon Fruit, Cherimoya, Passionfruit as well as Banana's and most notably the Pineapples. We currently have around 30,000+ pineapple plants planted. We sell our Pineapples to the Whangarei growers market (when we have them available) which starts at 6am and ends at 10am. Our pineapples sell out very early, so if you want to purchase one/some of the most succulent and juicy pineapples around, we'd highly suggest that you get there as early as you can after it opens, as you may end up losing out purchasing fruits that week; as our pineapples are in very high demand after all the publicity we've been getting on them. We've had a number media networks, such as radio, newspapers, magazines and shows contacting us over the past few years, here are some of the highlights listed below. Seven Sharp:
https://www.facebook.com/watch/?v=285518136526176

RNZ/Radio New Zealand
https://www.rnz.co.nz/national/programmes/checkpoint/audio/2018788272/tropical-fruit-coffee-potential-crops-for-winterless-north

Country Calendar:
Season 2022 - Episode 21 - Sunday 24th July 2022) which can still be viewed on TVNZ +

A New Zealand Food Story’ with Ben Bailey
Season 2 Episode 8 (Final episode) which can still be viewed on TVNZ +

The volume of people who have contacted us to date has been amazing and we're very thankful for all the positive messages and feedback we've been given, with what we've been doing. We believe that the pineapples we have are some of the best you'll ever taste. Our pineapples are spray free and are as fresh as it gets. They are sold with the tops on, where as the ones sold in supermarkets are not.

We will be back at The Whangarei Growers Market tomorrow with our sweet, spray-free Queen pineapples. 👍🍍🇳🇿 If you’d like...
14/08/2025

We will be back at The Whangarei Growers Market tomorrow with our sweet, spray-free Queen pineapples. 👍🍍🇳🇿

If you’d like to get your hands on some of these sweet pineapples, make sure to get there early to avoid missing out. We don’t courier and don’t keep fruit aside.

We look forward to seeing you there tomorrow. 🤞😀😎

Geneva Fruits

07/08/2025

Hi everyone, we won’t be at The Whangarei Growers Market this Saturday. We will likely be back next week, keep an eye on our page for an updated post. We look forward to seeing you then. 👍

We have recently returned from our trip to Australia and are now ready for The Whangarei Growers Market this Saturday. 👍...
01/08/2025

We have recently returned from our trip to Australia and are now ready for The Whangarei Growers Market this Saturday. 👍 We look forward to seeing you there with our sweet, gourmet, spray-free Queen pineapples.

We don’t have large amounts of pineapples available, it’s all on a first come first serve basis. Make sure to get there early to avoid missing out! 🤞😎🇳🇿🍍😀

See you there!
Geneva Fruits

Are you interested in growing pineapples then this seminar will be of interest to you.For more information contact Mike ...
31/07/2025

Are you interested in growing pineapples then this seminar will be of interest to you.

For more information contact Mike at [email protected]

Here are some photos of another variegated Queen pineapple plant we recently came across when picking pineapples. We now...
19/07/2025

Here are some photos of another variegated Queen pineapple plant we recently came across when picking pineapples. We now have 2 fully variegated Queen pineapple plants. We are looking forward to seeing these plants bear fruit in the near future. 👍🍍🇳🇿

Geneva Fruits

Facts about the Queen pineapple variety.The Queen pineapple variety was introduced to South Africa in 1860 and considere...
13/07/2025

Facts about the Queen pineapple variety.

The Queen pineapple variety was introduced to South Africa in 1860 and considered to be a heirloom/heritage variety and is a gourmet fruit. Unlike the smooth Cayenne one is able to eat the core. The enzyme Bromelin is found in the core and stem. Bromelin has many health benefits.

Since the 1960s the majority of smooth Cayennes were juiced and canned in South Africa and the product was exported in this form. Currently the majority of pineapples that come to New Zealand are the pineapples that are not juiced and canned. If they are under +-1.7kgs they are sold as fruit to the consumer. The rest are processed. If grown well, the Queen could average 1.3kgs and the smooth Cayenne up to 2.5kgs.

The Queen is very cold tolerant and able to be grown outdoors in the orchard which makes it perfect for our New Zealand Nortland climate. Some other varieties are more Tropical and need a warmer climate or need to be grown in a hothouse.

We at Geneva Fruits have been experimenting with the Queen variety for the last 11 years and they are even sweeter than the ones we grew in South Africa. We don't have any diseases here and it is a dry land crop.

We will be featured this week in the Northern Lifestyles magazine and this will give you more information about growing Queen pineapple plants here in New Zealand.

We are looking forward to being at The Whangarei Growers Market Whangārei District Love It Here this Saturday (12 July)....
10/07/2025

We are looking forward to being at The Whangarei Growers Market Whangārei District Love It Here this Saturday (12 July). We have a decent amount of our delicious gourmet Queen pineapples available, so make sure to be there early to get your hands on some, also let your friends and family know so they can too! 👍😎🤩🍍🇳🇿

We won’t be at the market until August after the market this week, so if you’re after your fix, this week is the time to do so! 👌We will be heading over to Queensland, Australia for a pineapple conference.

See you there first thing tomorrow morning, make sure to get there early to avoid missing out! 🤞

Geneva Fruits

While walking through our pineapples this is what we found.🍍 I've never seen a pineapple quite like this before.
29/06/2025

While walking through our pineapples this is what we found.🍍 I've never seen a pineapple quite like this before.

Here is an exciting opportunity for anyone interested in growing large amounts of Queen pineapples. You are invited to a...
27/06/2025

Here is an exciting opportunity for anyone interested in growing large amounts of Queen pineapples. You are invited to attend free seminars run by Mike Hagland from Bacmil Ltd
If you are keen to attend make sure to contact Mike at [email protected] or www.bacmil.co.nz to reserve your spot.

The weather has been great and the pineapples are loving it and so we have a bumper crop this week at the market. 👍 Come...
19/06/2025

The weather has been great and the pineapples are loving it and so we have a bumper crop this week at the market. 👍 Come along nice and early. There will be no limit on the quantity for this week, so this is a good opportunity for those that have been asking to buy bulk. The mediums and large pineapples will have their tops attached. 🍍😎🇳🇿

We look forward to seeing you there at The Whangarei Growers Market this Saturday. 🤞🤩👌

Geneva Fruits

A sudden change of plans, we will be at The Whangarei Growers Market tomorrow. The slightly warmer weather has helped wi...
13/06/2025

A sudden change of plans, we will be at The Whangarei Growers Market tomorrow. The slightly warmer weather has helped with the speed in which the pineapples have been ripening. 🍍🤞🇳🇿

Make sure to get there early to avoid missing out on these super sweet, spray-free pineapples! The market runs from 6am - 10am. We look forward to seeing you there tomorrow!

Geneva Fruits

Looking for something to sweeten up your weekend? Come along to The Whangarei Growers Market and buy some of our sweet a...
05/06/2025

Looking for something to sweeten up your weekend? Come along to The Whangarei Growers Market and buy some of our sweet and spray-free gourmet Queen pineapples. 😎🍍👌🇳🇿🤩

We will not be at the market next week (14 June).

Make sure to get there early to avoid missing out. 👍🤞 We hope to see you there.

Geneva Fruits

Address

East London

Website

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