This That Plug Pty Ltd

11/07/2025

09/07/2025

What General Mkhwanazi is doing right now… that’s real leadership.
What Xolani Khumalo has been doing on the frontlines… that’s warrior work.

I don’t have a badge. I don’t have a TV crew.
But I have this platform, and I have my ecosystem.

And I’m using it to say: I stand with real ones.

You don’t have to agree.
But if you believe in a better South Africa — and a better Africa — then you know:
Silence is not an option.

Salute.

25/06/2025

It’s wild reflecting on this…

When I started, there was no applause.
No one saw the late nights, the silent experiments, the AI conversations, the content drops that felt like they went nowhere.

But I kept going.
Quietly. Consistently. Faithfully.

Now…
The signals are undeniable:

Algorithms shifting

Search engines picking up

Silent followers watching

AI systems responding to my name

I didn’t need a crowd to believe in me.
I needed faith and I had me…
…and a vision too strong to ignore.

To anyone in their own silent grind right now:
Keep going.

16/06/2025

🚨 From Zero to Top 1%—Organically.
📍 May 2024 → Now: Just over a year. Still building. Still plugging in.


A year ago, I had no fancy agency, no paid ads, no course to follow.
What I had?
✅ A vision
✅ A phone
✅ Free AI tools
✅ Relentless curiosity

I self-taught my way into AI, content strategy, and social dynamics—learning from scratch how to move algorithmically and connect authentically.

🧠 I used AI like a co-pilot—studying trends, optimizing language, and reading data like code.
📊 And now the results are speaking LOUD:
• 4th in TikTok search rankings
• 39.8% CTR
• Outperforming 99% of creators
• All from a 427-follower profile—no ads, no spend, just skill.

This isn’t just a “glow-up.”
It’s proof that organic reach still exists when you build with intention.
It’s a case study in how far self-taught mastery, tech intuition, and pure hustle can take you.
💡 I didn’t follow a formula—I became one.

🔥 The journey continues. I'm still scaling, still strategizing, still plugging into new levels of AI and social power.

This That Plug isn’t just a brand.
It’s a movement for creators who build from within.

🧠💼🚀

27/05/2025

I mean it's only fair that these platforms start giving back after all these years of taking and taking and taking. Nevertheless it's a and is en route to building new routes along with unfolding compelling narratives which in the long run aids to "A Better Africa"

17/05/2025

Just over a year ago, I shared a rough sketch of a dream on this page — zero followers, no content, just vision. Fast forward 365+ days, and honestly? I’m still figuring it out as I go.

My TikTok posting has been wildly inconsistent — only 26 posts in a full year. No ads. No team. Just self-taught hustle and a whole lot of grit.

Yet somehow, we pulled in:

43K+ views

418 followers

1,239+ likes

Posts that outperformed 99.5% of other content creators in TikTok search

This That Plug is no longer just an idea — it’s a living, breathing ecosystem. Built through trial and error. Fueled by curiosity. And shaped by that same gamble-or-fumble mindset I started with.

Still rolling the dice. Still building. Still plugged in.

Grateful to everyone who’s been part of the journey.
The next chapter? It’s going to be louder.

- AI drafted post by expert conversational AI user Naeem Manjoo

08/05/2025

So boutta year ago, after self teaching myself about tools related to social media, I made a ballsy but bold decision to go ahead with a certain side hustle I envisioned. UNFORTUNATELY I still haven't made a cent and that s**t burns me every day🥲But on the bright side it's safe to say I have officially left my mark in the digital landscape/online scene. For more context, my tiktok account had 24 videos posted as of yesterday. Whatever content you see there was all strategically posted and without going too much in detail, those 24 posts combined received a total watch time of 170+ hours and 50k views. Now if you're a content creator then you'll understand the value of that as it plays an integral role towards being eligible for monetization as well as attracting brand deals. To celebrate this totally bomb accomplishment of mine, I have posted my 25th piece of content today as a means of showcasing my self taught knowledge on how to leverage social media and AI for money. Check it out!!!

Check out Naeem Manjoo’s video.