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Soft Storm, Mbombela, Mpumalanga (2025)

14/11/2024

My watch is stuck at 3:25🏁

The BMW 325is will forever be the embodiment of "Because I can"—a style icon, a rebel, a car you can’t drive without hearing ama'Fluit (whistles) from bystanders, followed by the redline roar of its straight-six engine.

For many South Africans, the Gusheshe is more than just a car; it's a piece of history and a symbol of overcoming adversity with style. To many of us, a Gusheshe is a sign that you’ve made it.

Salute!🫡
📸 Sethu Soko

09/11/2024

A touch is a move. Always plan ahead🏅

04/08/2024

Wowza!💥

Day 1 at the Mpumalanga International Film Festival: Nailed it!

We’ve set the bar sky-high. Popcorn ready? Because this festival is just getting started!

29/07/2024

Thank you to for welcoming us and for giving us the opportunity to tell students about the upcoming Mpumalanga International Film Festival🎥.

We got to address the students during their prayer and morning assembly, answered questions, and had a blast snapping some worthwhile pics. The future of South Africa's film industry is beyond bright🌟

24/07/2024

📣 Bringing you another Mpumalanga first! 📣

Join us as we celebrate local film, art, music, and culture at the Mpumalanga International Film Festival, hosted by our friends at .

This unique 10-day event will showcase some of the best local and international films, host industry titans from around the globe, and highlight the best that Mpumalanga has to offer.

🎟️ Tickets are limited, but you can get them here: https://computicket-boxoffice.com/e/mpumalanga-international-film-festival-fOAKfE

04/05/2024

Laughter echoed for miles on Friday night as hit the streets of Mbombela😂

From side-splitting jokes to unforgettable moments on stage, his "Unfit and Forty" show brought the house down and was one for the books🏠🔥

Don't miss out on the next show - it's guaranteed to be a riot!

12/03/2024

🎙️ Freelance Sales Consultant Wanted for Game-Changing Podcast Studio! 🎙️

We're on the lookout for a dynamic and results-driven Freelance Sales Consultant to join our innovative podcast studio team. If you're passionate about the world of audio and visual content and have a knack for building lasting client relationships, we want to hear from you!

Responsibilities:
• Identify and engage potential clients interested in podcast production services.
• Develop and implement effective sales strategies to meet and exceed revenue targets.
• Provide personalized consultation to clients, understanding their unique podcasting needs.
• Create compelling proposals and presentations showcasing our studio's offerings.
• Collaborate with the production team to ensure seamless ex*****on of client projects.
• Stay updated on industry trends to offer valuable insights to clients.

Requirements:
• Proven experience in sales, preferably in the podcast or media industry.
• Excellent communication and interpersonal skills.
• Self-motivated with a track record of meeting or surpassing sales goals.
• Familiarity with podcasting trends and technology.
• Ability to work independently and remotely.

Perks:
• Competitive commission-based compensation.
• Flexibility to work on your schedule.
• Opportunities for professional growth within our dynamic studio environment.

If you're ready to be part of a team shaping the future of podcasting, send your resume and a brief cover letter to [email protected]. Join us on this exciting journey in turning conversations into connections! 🚀🎧

17/01/2024

Are you listening to your audience?

Businesses commonly make a communication mistake by flooding their timeline, hoping to boost awareness and visibility. Despite good intentions, this approach often fails due to:

1. Poorly thought-out and low-quality content.

2. Neglect of current followers in pursuit of a new audience.

3. Prioritizing virality, resulting in gimmicky content.

Our Chief Rainmaker, Sethu Soko, shares a straightforward method to reach a broader audience without neglecting your existing community.

09/01/2024

The frequency of asking "Is it on Netflix?" reflects the platform's pivotal role in assessing a show's value.

Similarly, in business, your presence on social media and effective communication determine your eligibility for customer attention.

18/12/2023

Let's keep it real, there's something people tend to avoid discussing—indicators of concern from clients.

In professional circles, more especially in business, the often unspoken concern revolves around identifying client red flags. These warning signals can manifest in various forms, from unclear communication and unrealistic expectations to a history of partial or non-payment.

While addressing these issues may seem uncomfortable, acknowledging and openly discussing them is crucial for maintaining a healthy and mutually beneficial professional relationship.

06/12/2023

Is marketing an art form?

If the Merriam Webster (2023) definition is anything to go by then absolutely. It defines art as "the conscious use of skill and creative imagination especially in the production of aesthetic objects."

Pretty interesting, right?

Picture the last time you went to an art gallery or came across a very abstract painting. What about it resonated with you? Did you find yourself admiring the brush strokes or were you captivated by the attention to detail? Did you identify with some of the emotions that the painter was attempting to convey?

Much like art, marketing has an undeniable duality: what matters to the artist and what matters to the viewer.

It's all good and well that you're selling a revolutionary product or that your visuals are worthy of being in a Ridley Scott classic. However, until your message is tailored to speak to what matters the most to your viewers, then you're painting yourself into a very peculiar version of Munch's The Scream.

It's a common thing among the "non-artsy" types to look at a Picasso and exclaim: "$100 million for this? I can't even see what's going on."

And that final statement should give you a lot to think about.

04/12/2023

A final goodbye to an owner's pride and joy.

A car is never "just a car". It's an accumulation of memories, a source of accomplishment, a sanctuary made of glass, rubber, and metal, which ultimately becomes the kindred spirit that an owner has been unknowingly searching for.

To say this beauty has seen its fair share of potholes, speed humps, bumps, and scrapes would be an understatement.

Still, it was a trusted steed for those early morning school runs, those late-night highway blasts, the occasional "come on now, open the taps," and being an all-round daily driver.

Even when the time came for it to take its last run, a 1,200 KM return trip from Pretoria to Durban, it remained planted on the road, purred with excitement each time you touched the accelerator, and was still a photogenic stunner whenever it slowed down.

A timeless classic.

📸

Soft Storm

14/11/2024

09/11/2024

04/08/2024

29/07/2024

24/07/2024

04/05/2024

12/03/2024

17/01/2024

09/01/2024

18/12/2023

06/12/2023

04/12/2023

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