04/01/2026
3. Community & Grassroots Screenings
IRHAYI speaks directly to lived realities in South Africa.
We will host:
Township and community hall screenings
School and youth organisation screenings
Church and NGO partnerships
Talk-back sessions and panel discussions
These screenings generate:
Ticket income
Sponsorship opportunities
Educational licensing revenue
4. Platforms as Marketing Tools
YouTube, Facebook, Instagram, and TikTok will be used strategically, not as final destinations.
They will serve to:
Release trailers and teasers
Share behind-the-scenes content
Build anticipation
Drive audiences to paid screenings and purchases
The full film will not be given away for free.
5. Long-Term Value & Licensing
After the initial self-distribution phase, IRHAYI will be positioned for:
Television licensing
Educational institutions
International community screenings
Selective streaming deals (non-exclusive)
Any platform deal will be negotiated from a position of strength, not desperation.
Revenue Potential (Example)
1,000 viewers × R100 = R100,000
5,000 viewers × R100 = R500,000
10,000 viewers × R100 = R1,000,000
This model proves that impact films do not need mass platforms to be profitable — they need committed audiences.
Why This Matters
IRHAYI is a film about choices, consequences, and the price people pay.
Its distribution mirrors its message:
Ownership over exploitation
Value over validation
Sustainability over shortcuts
Conclusion
Self-distribution is not a fallback plan for IRHAYI.
It is a deliberate business decision.
By supporting this film, investors and partners are not only funding a story they are backing a new model for African independent cinema.