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The Fee

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06/01/2026

IRHAYI THE FEE

04/01/2026

3. Community & Grassroots Screenings
IRHAYI speaks directly to lived realities in South Africa.
We will host:
Township and community hall screenings
School and youth organisation screenings
Church and NGO partnerships
Talk-back sessions and panel discussions
These screenings generate:
Ticket income
Sponsorship opportunities
Educational licensing revenue
4. Platforms as Marketing Tools
YouTube, Facebook, Instagram, and TikTok will be used strategically, not as final destinations.
They will serve to:
Release trailers and teasers
Share behind-the-scenes content
Build anticipation
Drive audiences to paid screenings and purchases
The full film will not be given away for free.
5. Long-Term Value & Licensing
After the initial self-distribution phase, IRHAYI will be positioned for:
Television licensing
Educational institutions
International community screenings
Selective streaming deals (non-exclusive)
Any platform deal will be negotiated from a position of strength, not desperation.
Revenue Potential (Example)
1,000 viewers × R100 = R100,000
5,000 viewers × R100 = R500,000
10,000 viewers × R100 = R1,000,000
This model proves that impact films do not need mass platforms to be profitable — they need committed audiences.
Why This Matters
IRHAYI is a film about choices, consequences, and the price people pay.
Its distribution mirrors its message:
Ownership over exploitation
Value over validation
Sustainability over shortcuts
Conclusion
Self-distribution is not a fallback plan for IRHAYI.
It is a deliberate business decision.
By supporting this film, investors and partners are not only funding a story they are backing a new model for African independent cinema.

04/01/2026

IRHAYI (THE FEE)
Self-Distribution Strategy
IRHAYI (The Fee) is not just a feature film — it is an independently owned intellectual property designed to be self-distributed, ensuring creative control, audience ownership, and direct revenue generation.
In an industry where traditional platforms often prioritise scale over creators, our approach focuses on sustainability, ownership, and long-term value.
Why Self-Distribution for IRHAYI
Major platforms such as YouTube, Facebook, and even Netflix generate billions from creators’ content while returning minimal value to the original storytellers.
Social platforms monetise attention, not ownership
Streamers pay once, retain rights, and disconnect creators from their audience
Creators lose control over pricing, access, and long-term earnings
For a socially relevant film like IRHAYI, this model limits impact and financial growth.
Self-distribution allows us to:
Retain 100% ownership of the film
Control pricing and access
Build a direct relationship with our audience
Generate real, transparent revenue
IRHAYI Distribution Model
1. Audience-First Release
IRHAYI will be released directly to its core audience through:
Community screenings
Pay-per-view digital releases
Ticketed premiere events
Educational and cultural screenings
Each release is designed to create conversation, urgency, and value, not passive consumption.
2. Direct-to-Consumer Sales
Instead of relying on algorithms, IRHAYI will be sold directly via:
Secure online platforms
Mobile-friendly payment options
One-time rentals and purchases
Bundle offers (film + behind-the-scenes + director’s message)
This ensures:
Immediate revenue
No middlemen
No delayed payouts

04/01/2026

IRHAYI (THE FEE) – A South African Feature Film Worth Backing
IRHAYI is an independent South African feature film rooted in real township experiences and designed to create both social impact and commercial opportunity.
This campaign is not just about raising funds it’s about building a film that speaks truthfully to our realities while opening doors for local storytelling on a bigger stage.
Why IRHAYI Matters
IRHAYI tells the story of a young man navigating survival, identity, and consequence in a harsh environment shaped by poverty and limited choices.
The film explores how small decisions can change the course of a life, offering a powerful reflection on responsibility, resilience, and hope.
This is a story many will recognise locally and globally.
Why We’re Asking for Support
Independent filmmaking in South Africa is challenging, especially for stories that come from the ground up.
We are using BackaBuddy to raise seed funding that will allow us to:
Finalise development and pre-production
Secure key cast and crew
Cover production essentials and post-production costs
Prepare the film for distribution and festivals
Every contribution helps move IRHAYI closer to the screen.
Who This Film Is For
Township and youth audiences who want to see their realities represented honestly
South African audiences who support local cinema
International viewers interested in authentic African stories
Schools, community organisations, and cultural platforms
There is a growing demand for grounded, socially relevant African films and IRHAYI is positioned to meet it.

04/01/2026

Our Plan to Take IRHAYI to Audiences
IRHAYI is being developed with a clear release and visibility strategy, including:
Film festival submissions
Local cinema and community screenings
Streaming and broadcast licensing
Educational and cultural partnerships
This ensures the film doesn’t just get made but gets seen.
The Team Behind IRHAYI
IRHAYI is led by filmmaker Lonwabo Ngcingci under Iphara le Art, with support from emerging creatives committed to authentic storytelling and professional ex*****on.
We may be independent, but we are disciplined, passionate, and serious about delivering a high-quality film.
Transparency & Accountability
All funds raised through BackaBuddy will be used strictly for the production of IRHAYI.
Supporters will receive regular updates on progress, milestones, and release plans.
This is a community-driven project, and transparency is central to how we work.
How You Can Help
By contributing to IRHAYI, you are:
Supporting independent South African cinema
Investing in local talent and storytelling
Helping bring an important story to life
No amount is too small. Every contribution brings us one step closer.
Final Word
IRHAYI is more than a film it’s a statement of belief in local stories, local voices, and local excellence.
Thank you for believing in this journey with us.

04/01/2026

My name is Lonwabo Ngcingci, founder of Iphara Le Art, and I’m asking for your support to help bring my film IRHAYI to life.
IRHAYI is a South African feature film inspired by real struggles faced by young people growing up in our townships where survival, choices, and consequences shape who we become. This story is not just entertainment; it’s a mirror to our communities and a voice for those who are often unheard.
We are an independent team with no major funding, relying on passion, commitment, and belief in the story we’re telling. Your donation, no matter the size, will go directly towards production costs such as equipment, locations, cast, and post-production.
By supporting IRHAYI, you are not only backing a film you are investing in local talent, authentic South African storytelling, and a message that matters.
Thank you for believing in independent cinema and for helping us turn this vision into reality.
Every contribution counts.

22/02/2022

Hustling is what we do

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