Therefore the company will focus on the following areas:
a) Publishing & Marketing – Books, magazines & newsletters. b) Creative designs – This department is our creative division which will be the heart and soul of Chandelier Clientelle as a whole. When it comes to the books we will publish and the required printing needs (invitations, business cards, magazines, flyers, brochures, calendars, man
uals, banners, posters, menus, etc.) of our customers, this department will be responsible for the creative designs that will in turn attract more customers. c) Printing – As we are venturing into the publishing and creative designs world, all printing needs of our customers & the company itself, will be done in this department. The company strives to be recognized as a world class brand associated with world class goods and services rendered. Our drive will always be to exceed our customers’ expectations and to make their dreams a reachable reality. The founder of Chandelier Clientelle has a passion for the art of writing books and has self-published a book in 2011. She has also realized that Port Elizabeth has a high rate of unpublished written material. This is so because of the lack of reputable publishing companies within Port Elizabeth. This is a gap that we have chosen to bridge. We will make sure that the books we choose to publish will be best sellers and hence lead to us making profits and promoting the writers’ name to the public. Secondly, the founder has always had a special talent of designing greeting cards, but had used it as just a hobby. As years passed her talent became more advanced and well recognized by peers and colleagues. After assisting in a few events by doing invitations and posters, more people applauded her work and saw a great potential for a business venture. Our objectives are as follows:
a) In business: To be recognized worldwide as not just a business, but a top class brand associated with producing high class quality products and services. b) To our employees: To highly motivate, support and fairly compensate our employees for their services invested within the company so as to ensure smooth production processes within all our departments. c) To our Clientelle: Continuous attraction and retention of our Clientelle and new customers by regular follow ups to check that our services and products are according to their (Clientelle and customers) specifications and needs. To exceed customers’ expectations. d) To the community: As the company has a great growth potential, to decrease the high unemployment rate by offering jobs to those in need of such. Therefore adding a positive value to the community. e) In general: Establish consumer awareness of both the company & our products/services through marketing. This can be accomplished by advertising in local newspapers, community radio stations, social networks, business cards, flyers & our website detailing our products and services. Keys to success
a) Offering products and services of a high quality standard so as to ensure that our customers always come back for more. b) Reliable & timely deliveries. This can be achieved through long range planning in scheduling orders from customers, taking into account the customer specifications. c) A reliable administration that is ready to serve customers in the following manner:
d) prepare accurate billing
e) follow up on orders & other documentation
f) maintain a close watch on expenses & collection of accounts receivable
g) Competitive pricing for the quality of our goods & services rendered. h) Significant profits made on all our business ventures. i) Maintain a professional image at all times. j) Professionalism
k) Creativity & innovation
l) Being up to date with the ever changing technology world. We have four distinct customer groups which we will concentrate on:
• Unpublished writers in need of a reputable publisher to market their books
• Organisations and businesses in need of creative designs and printing requirements
• Schools and other education institutions in need of curriculum publishers
• Individuals in need of specialists in creative designs and prints for special occasions e.g. invitations for weddings, parties, anniversaries, etc. We chose this business venture because our goods/services are always on demand & expertise of a reliable provider are always needed by those who are too busy to be hands on in the production processes involved. Customers always just want to see the final product according to their expectations. Our goods and services will always be on demand. Printing, publishing and creativity are one of the largest manufacturing industries worldwide.
• There are schools, universities and other government departments that will always need books and printed manuals
• There are always buyers for magazines
• There are unpublished writers and poets out there who are still in need of reputable publishers
• Businesses and other organisations need publishers, printing companies for flyers, brochures, newsletters, business cards, logos, calendars, etc.
• There are always celebrations every year such as weddings, anniversaries, birthdays, baby showers, engagement parties, who all need invitations designed and printed
• There are always conference meetings in need of printed presentations and programs, etc.
• The list is endless because there will always be a need for all of our products/services.
