Awaken The Alpha

Awaken The Alpha Awaken The Alpha – Version 3.0
A global tribe for men and women ready to rise, rooted in faith, forged through fire, built on legacy. This is your Chapter 41.

Alphas aren’t born, they’re made through discipline, community, and purpose. It’s time to become the leader you never had Welcome to Awaken The Alpha, a brotherhood for men who are done living small, hiding behind silence, and carrying pain with no place to heal. This group is built around the message of the book Awaken The Alpha by Bruce Steyn, a raw, real, and transformational journey of rebuild

ing your life from the ground up. If you’ve battled rejection, anxiety, failure, or identity loss… you’re not alone. Inside these walls, you’ll find the tools, truths, and tribe to help you:

- Reclaim your purpose
- Lead your family with strength and love
- Build discipline from the inside out
- Trade survival for legacy
- Step into the Alpha you were born to be

Whether you’ve hit rock bottom or you’re just tired of carrying it all alone, you belong here. We don’t care what you’ve done. We care about who you’re becoming. And this is your tribe. Let’s awaken the Alpha inside you together.

If I have to do it all again, to get to where I am… I would have enjoyed the process a little more.. “It doesn’t make se...
10/07/2025

If I have to do it all again, to get to where I am… I would have enjoyed the process a little more..

“It doesn’t make sense to keep wanting something if you’re not willing to do what it takes to get it. If you don’t want the lifestyle, release the desire. To crave the result but not the process is to guarantee disappointment.”

So many of us fantasise about the end goal, fitness, career success, deep relationships, but dread the actual daily work.

This mindset traps you in endless frustration.

Either fall in love with the process, or free yourself from wanting the outcome.

Awaken The Alpha

Coming to Takealot and Amazon Soon!!

07/07/2025

The thing about external validation.. It is never enough.

You stop chasing validation the day you finally come home to yourself.

Not the version of you the world demanded.
Not the version they accepted.
The one you respect.

That’s when everything changes.

You stop walking into rooms needing approval…
You bring presence.
You bring clarity.
You bring weight.

You’re no longer looking to feel safe, You are the safety. You are the frame.

You’re not asking to be chosen…
You’ve already chosen yourself.

Peace doesn’t come from people clapping for you. It comes from the quiet confidence of a man who knows who he is.And lives from that truth, with or without an audience.

When you’ve built a home inside your own soul…

You’re good anywhere you go.

Awaken The Alpha Within

There is a movement rising.. Watch this space!!

I’ve felt it too…The weight. The grief. The silence behind the smile. Some days you carry it like armor. Other days, it ...
24/06/2025

I’ve felt it too…

The weight. The grief. The silence behind the smile. Some days you carry it like armor. Other days, it breaks you open.

I’ve been in the mud. Laid still on the ground long enough to let it speak. I’ve jumped in freezing water just to remember I’m alive.
Had real conversations, no filters, no pretending, just men, being human.

But even in the stillness, my mind went to the others…

The brothers and sisters still in it. Still fighting battles no one can see. Still waking up and putting on the face, while falling apart underneath it.

I still stop. Get quiet. And I pray.

For the men and women who haven’t caught a break. For the ones who don’t know how much longer they can hang on. For the hearts too tired to even ask for help.

Because some days are heavy. And they bend you. They stretch your faith, your will, your identity.

But when they do, drop in. Don’t run. Don’t numb. Don’t isolate.

Drop in. And remember to pray. Not as a fix. But as a lifeline.

We’re in this together. You’re not alone. We keep going. Even when it’s heavy.

Alpha. You’re still standing. And that matters. You matter!

*FATHER. A Title Earned*It’s not about DNA.It’s not about perfection.And it’s definitely not about doing it for the like...
15/06/2025

*FATHER. A Title Earned*

It’s not about DNA.
It’s not about perfection.
And it’s definitely not about doing it for the likes.

Father is not a title you’re given, it’s one you earn.
In the silence.
In the sacrifice.
In the relentless responsibility of showing up even when you’re tired, tested, and out of answers.

It’s being the rock when life shakes. The calm voice when chaos screams. The one who leads when everyone else is looking for someone to follow.

Being a father isn’t about controlling your child’s world.
It’s about equipping them to walk through it, with strength, integrity, and heart.

It’s raising warriors with empathy. It’s building character over comfort.
It’s teaching them how to fight their battles, not just protect them from every storm.

This is the real work. Not soft. Not easy. But sacred.

To every man who’s chosen this path, Who’s made the commitment to be more than present, To be powerful in presence…

We see you. We respect you. And we walk this road with you.

Happy Father’s Day, Alpha.
You are the foundation.
And this world needs more men like you.

Awaken the Alpha Brotherhood

Grow Anyway.You don’t get to choose everything that happens to you. Some things hit you out of nowhere. Some losses brea...
04/06/2025

Grow Anyway.

You don’t get to choose everything that happens to you. Some things hit you out of nowhere. Some losses break you open. Some betrayals come from the people you never expected.

But here’s the truth: What happened to you doesn’t have to define you.

Pain will visit. But it doesn’t have to unpack and live in you. Your story is not over just because a few chapters hurt to read.

You’ve been through things. Things that left marks. Things that could’ve hardened you…
but didn’t.

Because you’re still here. Still standing. Still building something out of the rubble. And that matters.

You can take what tried to break you — and use it. Use the pain as perspective. Use the silence as stillness. Use the setback as a lesson.

Fuel, not failure.
Fire, not shame.

You’re not defined by what happened.You’re defined by what you choose to do with it.

So grow anyway. Even if they counted you out. Even if it still stings some days. Even if no one claps for your progress.

This is your life. And it gets built, one choice at a time. Not in the spotlight, but in the shadows. Not with perfection, but with presence.

So take what life gave you. And build something out of it.

Not for revenge. Not for show. But because the man you’re becoming deserves to be seen.

F@ck Them, Grow anyway.

If no one’s told you lately, I respect you.I respect the way you keep showing up when you’re running on empty.The way yo...
02/06/2025

If no one’s told you lately, I respect you.

I respect the way you keep showing up when you’re running on empty.
The way you guard your mouth when you’re tired, triggered, and tempted to explode.
The way you protect your energy, even when everything around you tries to drain it.

You don’t always get it right.
None of us do.
But you’re trying, and that matters.

There’s something powerful about a man who’s been through hell… and keeps walking.
Who holds back his words not because he’s weak, but because he’s wise.
Who knows that silence isn’t weakness. It’s discipline.

You’ve felt like quitting. Maybe today. Maybe this week. Maybe a hundred times before.

But you didn’t.

You held the line.
You kept your promise.
You stayed the course, even when no one clapped for you.

So let me say what maybe no one has said: I see you. I honour your effort. I respect your journey.

Because showing up without needing recognition? That’s rare. And real.

So if you’re in the thick of it… If you’re tired and worn and wondering if it’s all worth it…

Let this be your reminder:

It is.

Your patience is not wasted. Your restraint is not weakness. Your presence is not invisible.

You’re building something, even if no one else sees it yet.

Keep going. Guard your peace. Speak with purpose.

You’ve come too far to go back now.

And if today is hard?

Stand tall anyway.

Because some of the strongest men I know…
Are the ones who kept going when no one was watching.




*To the Man Who’s Still Showing Up…*You didn’t quit this week.Even when you thought about it. Even when no one would’ve ...
28/05/2025

*To the Man Who’s Still Showing Up…*

You didn’t quit this week.
Even when you thought about it. Even when no one would’ve blamed you.

You got up. You showed up. For your family. For your work. For yourself, even if that part felt like the hardest one to show up for.

This post is just a reminder…

That being a man doesn’t mean being unbreakable.
It means feeling the weight, and carrying it anyway.
It means going to bed exhausted but waking up and doing it again. It means showing up, without needing applause.

So if today feels heavy…
If this season feels confusing… If you’re running on fumes and wondering if it’s all worth it…

Please hear this:

You’re doing better than you think. You’re not weak for being tired. You’re not behind because you’re still figuring it out.

There’s strength in your presence. There’s power in your consistency. And there’s greatness in your heart, even if you can’t see it right now.

So take a moment.

Breathe.
Pause.
Look how far you’ve come, not just what’s left to do.

Because you’re still here.

That matters.

You matter. You are not alone in this. You’ve got brothers walking this road with you, quietly, imperfectly, but still going.

So keep going. Keep building. Keep becoming.

We see you. We respect you. We’re with you.

Send this a man you’re proud of. He might need the reminder more than you think.




Kindness Isn’t Weakness. It’s Strength That Remembers.Being good to people, not because you want something, not to be se...
27/05/2025

Kindness Isn’t Weakness. It’s Strength That Remembers.

Being good to people, not because you want something, not to be seen, not to get credit,
but because you remember what it felt like to need it… That’s what makes you rare.

You’ve been there, haven’t you? We all have, sometimes we forget how it feels.

That place where the smile is forced,
where you say “I’m good” and no one sees through it. Where everything feels heavy, but you carry it anyway.

Some men never come back from that place. Some stop trying. They shut down. They stop hoping. Because no one ever reminded them that they mattered. That’s why your presence matters more than you think.

It’s not about being “the nice guy.”
It’s about being the kind of man who sees the pain in someone else’s silence, because he’s made peace with his own.

Alpha, your strength is not just in what you can lift… It’s in what you’re willing to hold.
For others.

A real compliment. A word of respect. A moment of acknowledgment. It costs you nothing. But to the man who’s breaking quietly, it might mean everything.

So go out of your way. Say the words. Open the door. Offer the help. Be the one who interrupts someone’s spiral with something steady.

Not because it makes you look good. But because you know how dark it gets when no one does.

This isn’t softness. This is awareness. This is presence. This is what a real Alpha looks like.
You’re not just here to carry weight. You’re here to lighten it too.

And when you lead with grace? You don’t just shift someone else’s day, You shift who you become.

That’s what we’re building here.
That’s Awakening the Alpha.

Alpha, You’re Allowed to Say No.If no one’s told you this lately, You don’t have to say yes to everything.Not every even...
26/05/2025

Alpha, You’re Allowed to Say No.

If no one’s told you this lately, You don’t have to say yes to everything.

Not every event.
Not every opinion.
Not every person who pulls on your energy.

“No” is not a rejection of others, It’s a commitment to yourself.

A man without boundaries isn’t generous.
He’s exhausted.
Unclear.
Resentful.

And that resentment?
It leaks into your marriage.
Your business.
Your peace.

Alpha, you are not required to burn out to prove you’re strong.
You are allowed to protect your time.
You are allowed to protect your energy.
You are allowed to say:
“Not right now.”
“That’s not for me.”
“I don’t have capacity for this.”

You’re not being selfish.
You’re being responsible.
You’re choosing to show up where it matters, not everywhere you’re invited.

Boundaries aren’t walls.
They’re gates.
And the man who learns to guard the gate of his own soul…
builds a life that actually lasts.

Say no.
Say it often.
Say it without guilt.

Your peace depends on it.

This Is Not How Your Story EndsIf you’re thinking about giving up…Pause.Not everything in you needs to be fixed.Sometime...
22/05/2025

This Is Not How Your Story Ends

If you’re thinking about giving up…
Pause.

Not everything in you needs to be fixed.
Sometimes you just need to be reminded,
it’s not over.

Not the way you think. Not the way it feels right now.

You’ve made it through things you thought would break you. You’ve carried weight you thought would crush you. And yet, here you are.

Still breathing. Still standing. Still carrying something inside you that refuses to quit.

That’s not weakness.
That’s a whisper from the future.
Telling you there’s more ahead than you can see right now.

You may not have answers today.
You may feel stuck, numb, or tired.
But this?
This is not the end of your story.

It’s the part where the plot shifts.
Where the man in the dark finds his fire again.
Where you stop surviving and start rebuilding, even if no one sees it yet.

Hope doesn’t always roar.
Sometimes it’s just the quiet decision:
“I’ll try again tomorrow.”

So try again.

Send me a dm and I will add you to our whatsapp group..

Keep Showing UpYesterday, we spoke about leading when no one’s watching. Today, let’s talk about what it takes to keep s...
21/05/2025

Keep Showing Up

Yesterday, we spoke about leading when no one’s watching. Today, let’s talk about what it takes to keep showing up.

Because most men don’t quit from failure. They quit from disappointment.

They thought doing the work would feel clearer. They thought discipline would get easier. They thought results would come quicker.

But here’s the truth:

The ones who win? They didn’t feel more motivated.
They weren’t more confident.
They just kept moving when it got quiet.

No applause. No momentum. Just grit and a reason.

This is the part no one posts about. The early mornings. The heavy thoughts.
The doubt. The silence. The reps.

But if you’re here,
if you’re still reading this,
then there’s something in you that hasn’t tapped out yet.

Don’t ignore that.

That fire? That pull?
It’s your future calling.

Keep showing up.
Even if it’s slow.
Even if it’s heavy.

That’s where real strength is forged.

Keep it going Alphas

Tuesday Message For You AlphasBeing your best isn’t about praise.It’s about purpose.It’s about being the man who shows u...
20/05/2025

Tuesday Message For You Alphas

Being your best isn’t about praise.
It’s about purpose.

It’s about being the man who shows up, not because it’s easy, but because it matters.

Every time you rise, you show another man how to climb.
Every time you play small,
you give others permission to shrink too.

You may not know who’s watching… But someone is.

Your son. Your brother. Your team. Your younger self who still needs a hero.

The world doesn’t need more noise. It needs more men who lead without needing the spotlight. Men who carry the weight and stay steady.
Men who do what’s right even when no one’s clapping.

Be that man.
No matter how tired.
No matter how unseen.

You want the world to get better?
Start by becoming the kind of man others can trust to lead it.

You were made for this.

Now show them what that looks like.

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