04/11/2025
Ever tried selling ice to someone in the Free State… in the middle of winter? 😅
That’s exactly the point of today’s skit.
Too many brands spend time selling without first understanding who they’re actually speaking to.
In this scene, we flipped a simple office moment into a visual reminder that strategy always comes before creativity.
Themba walks in confidently with a cooler box full of “premium ice” 🧊 — believing he’s bringing value.
But Mpho, wrapped in a blanket, sipping hot coffee, reminds him (and all of us):
“We don’t need ice. We need heaters… and maybe solar.” ☀️
💡 The lesson?
Before you craft your message, know your audience.
Understand what keeps them up at night, what they care about, and what solutions truly matter to them.
Because the difference between good marketing and great marketing often comes down to one thing — clarity of WHO.
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🎥 Concept & Production: Allos Connect
🎭 Cast: Themba (The Ice Guy), Mpho (The Receptionist)
🎬 Directed by: Cavin & Lorraine
📍Shot at: Allos Studio, Pretoria East