18/11/2025
“The cost of being wrong is less than the cost of doing nothing.” – Seth Godin
Black Friday is one week away - and this is your reminder that momentum favours the brave.
Not the overthinkers.
Not the perfectionists.
The do-ers.
If you’ve been waiting for the “perfect” moment to finalise your offer, schedule your posts, or map out your content… this is it.
Your audience is already searching, scrolling, comparing, planning. Show up where they’re looking.
Because even if you don’t get every single thing right, showing up will always outperform silence.
✨ Need a sign to take action today? This is it.
✨ Need permission to keep it simple? You’ve got it.
✨ Need a push to hit publish? I’m giving it to you.
Black Friday isn’t coming.
It’s here.
And your future self will thank you for what you decided to do this week.