
30/09/2025
🚨 Instagram has changed the rules of the game - and so should you. SAVE this for when you’re planning content that works now (not 6 months ago).
OLD vs NEW
✨ Carousels
Static slides? Out. Dynamic, moving carousels with sound + interaction? In. Engagement loves energy.
✨ Stories
Random posts? Out. Strategic storytelling? In. Polls, BTS, education, offers - now you can post more without harming reach.
✨ Reels
One-off Reels? Out. Reel series? In. Link them together for binge-worthy content that keeps people watching.
✨ Metrics
Followers & likes? Out. Shares & sends? In. That’s the strongest signal your content is worth spreading.
✨ AI
ChatGPT-only? Out. Creative AI tools that disrupt the feed? In. Think Barbie Box - unexpected, visual, scroll-stopping.
✨ Captions
Sales-heavy copy? Out. Conversations that build community? In. People want to connect, not be pitched to.
✨ Hashtags
Hashtag stuffing? Out. Keywords + SEO thinking? In. Write for search to get discovered.