The film world is full of improbable relationships. It’s true that this one has something to do with the team of Matthys, Marge and Leanne. But it’s more about the kind of work that AIR strives to produce, and the improbable relationships are those they like to explore in their films. It’s about unlikely connections – between characters, between a character and the setting, the picture and the sou
ndtrack, a beautiful gesture and an ugly situation, selling a product and evoking a human emotion. Improbable relationships make for the most unexpected ads, the most rewarding stories, and the most intriguing films.