GordLaws.co.za

19/03/2020

Some suggestion on how to untangle your ball of fear into separate, more manageable compartments, which can then be dealt with and coped with more easily, with the best of your energy spent where it's most helpful.

22/03/2019

A campaign I made in 2016 that I'm really proud of. It showed that mixed format campaigns can integrate TV and digital to benefit each other, and that careful targeting/remarketing can generate genuinely meaningful traffic across a whole campaign.

That, and the ads are just really fun and still make me smile...

http://gordlaws.co.za/sportingbet-bookmark-award/

A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up an award for "Innovative Use of M

18/03/2019

An old piece of work I finally got around to adding to my (newly rebuilt and still very much in progress) website.

This video I made in 2015 with HoneyKome agency for Converse was a very cool way to tie their ATL campaign at the time with a showcase of their ATL and BTL advertising for that year, using good ol' storytelling and the brand's intrinsics. If you're looking to showcase your brand and/or its work in a meaningful, entertaining way, get in touch. Thanks for watching.

http://gordlaws.co.za/day-in-the-life-ad-spend-showcase-video-for-converse-sa/

A project that I conceptualised and creative-directed for Converse, whilst working at HoneyKome in 2015. Converse SA wanted an interesting way to showcase

14/03/2019

Here's a guest article I wrote for Regus Connect a while back, on ways for freelancers/consultants to keep their client relationships in good knick. Hope it helps. If it does, pass it along. Thank you!

http://regusconnect.tumblr.com/post/121834444590/eight-little-things-that-keep-clients-loving-you

by Gordon Laws For those in the creative industry, a good freelancer is a very valuable thing indeed. Someone who can understand a task, add real perspective, insight and solutions as to how it should...

10/03/2019

The guys from The North South Podcast interviewed me about... well, everything, really.

http://gordlaws.co.za/gord-laws-interviewed-on-the-north-south-podcast/

10/03/2019

http://gordlaws.co.za/movie-review-marvels-captain-marvel-mcu-opinion-rating-verdict-brie-larson-carol-danvers-samuel-l-jackson/

It feels like there was a lot of hype around this one. According to some, this has something to do with a female protagonist, and something else about a "femin

07/03/2019

My approach to costing freelance jobs. I hope it helps.

http://gordlaws.co.za/freelance-what-to-charge/

First of all... Don't be sorry. It's okay to want to earn a decent living. You're worth it. If you didn't think you were, you would never have had the ovaries

14/08/2018

Gord Laws is a media and marketing consultant specialising in brand identity, advertising strategy, conceptualisation, copy, and content strategy.

With experience as an advertising Executive Creative Director, CD, senior copywriter, and Features Editor of one of South Africa’s most successful magazines, his experience, network of trusted suppliers, and conceptual strength all add up to agency quality (or better), at far better value for money.

Gord has won numerous awards in advertising, journalism and publishing. He’s also the co-founder of a radio-specific ad agency called Hailstorm, he’s an established voice-over artist, he co-hosts the Gareth Cliff Show on CliffCentral once a week, and – for the record – he feels a bit weird writing about himself in the third person.

Gord’s clients include SARU (The Springboks, Blitzboks, Currie Cup, Cape Town Sevens), Publicis Groupe, Leo Burnett, Machine, TBWA Hunt Lascaris, Prodigious, Absa, and many more. He’s also worked on too many premium brands to list here.

14/08/2018