Previdar

Culture. Style. Identity.

03/06/2026

From viral blush looks to global beauty influence, Painted by Esther has become one of makeup’s most celebrated names. ✨

As she prepares to bring her expertise to South Africa for the NYX Cosmetics Masterclass, we’re looking at the artistry and impact behind the phenomenon.

Tap the link below to read more.

🔗 https://www.previdar.com/painted-by-esther-is-changing-beauty-one-blush-look-at-a-time/

02/06/2026

Inspired by the theatrical world of Barbette, Erdem’s latest resort collection moves between sharp tailoring and romantic draping, blending interwar glamour with modern fluidity. ✨

Think crystal embellishments, dramatic silhouettes, and a masterclass in contrast. 💎

29/05/2026

Blending patchwork, African prints and township influences, designer Luthando Mbobo transforms fabric into a reflection of identity, memory and culture with his fashion brand, Mbobo Movement. Oversized denim silhouettes, textured layering and carefully stitched details come together to tell stories of community, heritage and individuality.

In our latest feature, we sit down with the designer behind Mbobo Movement to unpack authenticity, African storytelling, creative resilience and why fashion’s new definition of “cool” is rooted in truth, not trends.

Tap the link below to read our feature with the designer.

🔗 https://www.previdar.com/mbobo-movement-is-crafting-a-new-kind-of-african-cool/

27/05/2026

A court-ure moment. 🎾🔥

Wearing a custom Nike look designed by Kevin Germanier, tennis star Naomi Osaka 大坂なおみ turned into her own runway with shimmering gold details, sculptural pleats and undeniable main character energy.

📸: misterfifou (IG) for Outlander Magazine

20/05/2026

From dry skin and cracked lips to moisture-starved curls, winter calls for beauty products that actually understand local skin, local hair and local conditions.

In our latest beauty feature, we spotlight the South African beauty essentials carrying us through winter, featuring Lelive, Swiitch Beauty, AMAZI and more.

Think barrier-supporting skincare, nourishing oils, hydrating makeup and winter haircare that keeps the glow going all season long. 🇿🇦

Tap the link below to read more! ✨

🔗 https://www.previdar.com/the-winter-edit-south-african-beauty-essentials-for-the-cold-season/

18/05/2026

H&M has unveiled the full Stella McCartney H&M collection, marking 20 years since the iconic collaboration first changed the fashion landscape. From oversized tailoring and sweeping trenches to sparkling partywear and statement accessories, the collection revisits some of Stella McCartney’s most recognisable signatures through a contemporary lens.

The Johannesburg showcase brought together some of SA’s fashionistas for a first look at the highly anticipated collection.

🔗 https://www.previdar.com/first-look-hm-unveils-the-full-stella-mccartney-hm-collection/

15/05/2026

L’Oréal South Africa’s L’Oréalistar: House of Creatives is reimagining what it means to build beauty culture, placing creators at the centre of it all.

Think less traditional campaigns, more co-creation. Less control, more creative freedom. From the Discovery Box to an immersive Sandton experience, this is where beauty, culture and community come together in real time.

We speak to the teams behind CeraVe and La Roche-Posay about why this shift matters now.

Tap the link below to read more.

🔗 https://www.previdar.com/inside-lorealistar-the-creator-led-beauty-revolution-taking-shape-in-sandton/

08/05/2026

How would describe her personal style?

We caught up with the musician at the Sound Lounge for a quick style chit-chat and got her to break down the aesthetic that best represents her. ❤️

Press play. 🎥

06/05/2026

The 2026 red carpet was a living gallery of beauty. ✨

This year, hair, makeup and skin took centre stage, shifting between sculptural artistry, soft restraint and bold self-expression. From gilded finishes and crystal details to bleached brows and nostalgic glam, the night proved that beauty at the Met is never just beauty, it is storytelling.

Inside our edit: ’s gold-drenched sculptural moment, ’s 2016-inspired glam revival, ’s stripped-back bleached brows and more!

Tap the link below. 👇

🔗 https://www.previdar.com/the-standout-beauty-looks-from-the-2026-met-gala-red-carpet/

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