Perform Digital Media

31/10/2024

🎃 Spooky Good Deals are Just Around the Corner! 🛍️
2024 Black Friday & Cyber Monday TIPS

With Halloween here and Black Friday creeping closer, last year’s winning ad strategies offer valuable clues for what’s coming this season:

👻 Evergreen Ads with a Twist: Proven ad formats—especially static ones—are making a comeback this season. Simple, clear, and retarget-friendly, these ads cut through the holiday noise and load faster for mobile shoppers, especially crucial during Black Friday’s high-traffic peaks. (💡SHAREit, Boomplay audio)
🎬 Short-Form Videos Dominate Engagement: Black Friday 2023 showed that personalized, short videos spark more engagement, driving up conversion rates. Mix them with targeted in-app promotions for a high-impact strategy as holiday shopping heats up. (💡Cavai conversationals)
🎯 Early Targeting is Key: With more consumers starting shopping in October, early-bird campaigns are crucial. Combining first-party data and zero-party data lets you serve up ultra-targeted, personalized offers that increase loyalty long after the sale. (💡SHAREit's appographical targeting)

Get ready to delight and drive those conversions this season! 🍬🖤

sources: ReFresh Webflow, Triple Whale

25/10/2024

🚀 Black Friday, Cyber Monday & Year-End Shopping INSIGHTS:
What You Need to Know for 2024! 🛍️

As we enter the holiday shopping season, here are some key insights for digital advertisers based on the latest trends:

1. Mobile-first Shopping 📱
Globally, 72% of Black Friday purchases were made via mobile in 2023, and this is expected to rise in 2024. Ensure your ads are optimized for mobile devices to capture on-the-go consumers.

2. Video is King 🎥
Online video ads are showing 40% higher engagement rates during sales events like Black Friday. Interactive and shoppable videos are essential to hold attention and boost conversions.

3. Personalization Drives Sales ✉️
Ads that use AI-driven personalization (retargeting and tailored offers) have seen a 35% higher conversion rate. Using targeted and data-driven advertising will increase your chances of reaching the right audience.

4. Sustainable Products on the Rise 🌍
Consumers are increasingly choosing eco-friendly brands. 25% of shoppers said they would pay more for sustainable products, so emphasizing your brand’s sustainability can boost engagement.

5. Increased Focus on Last-minute Shoppers ⏳
2024 is seeing a sharp increase in last-minute holiday shopping. Ensure you have real-time bidding strategies and flexible campaign budgets to capture these late conversions.

* Happy Shopping *

sources: statista, pwc, think with google

23/10/2024

🎄 2024 Holiday Shopping Trends: for South African Digital Advertisers 🛍️

As we gear up for the year-end shopping season, here are some essential statistics to keep in mind:

🔹 27% of consumers are starting their holiday shopping as early as October

🔹 26% will begin in November, right before Black Friday

🔹 19% are waiting for Cyber Week (Black Friday & Cyber Monday deals)

With these trends in mind, here’s how you can maximize your reach this season:

1️⃣ Start early: Capture early-bird shoppers by ramping up campaigns now, especially for mobile and video ads.

2️⃣ Target Cyber Week: Plan for high-impact campaigns during Black Friday and Cyber Monday with strong personalization and retargeting.

3️⃣ Engage video: Video ads see 40% more engagement – leverage them to captivate your audience!

Let’s ensure your brand is top of mind for consumers throughout the season!🌟

sources: Statista, PWC, Think with Google

16/10/2024

🌟 Happy Boss’s Day to all the amazing leaders out there! 🌟

A big thank you for your guidance, inspiration, and support. You help us grow and reach new heights every day! 💼👏

✨ “A good leader inspires people to have confidence in the leader; a great leader inspires people to have confidence in themselves.” – Eleanor Roosevelt

Here’s to all the wonderful bosses – enjoy your day, you deserve it! 🎉

hashtag hashtag hashtag hashtag hashtag hashtag hashtag

18/09/2024

Lexus + WeTransfer 🚀

This is how innovation cuts through consumer fatigue—with fresh, interactive creativity!

Thanks to Nandi Gama and MCSAATCHI CONNECT for once again working tirelessly to get this incredible campaign live! 🙌

WeTransfer delivers 100% brand-exclusive, full-screen wallpapers with an average view time of 28 seconds! 📈

10/09/2024

Week #1 of our SHAREit roadshow in JHB: ✅ Done & Dusted with Amazing Results!

Now, we’re ready to light up Cape Town this week, bringing the heat with strategic conversations that spark ideas and innovation. 🌍💡

Missed us in Joburg? Don’t worry, there’s still time to connect! 📲

Our SHAREit partners are just a message away, and the PerformDM team is always on call to answer any questions.

👉 Contact us: [email protected]

27/06/2023

New office space loading! for the move.

28/07/2022

Preliminary results out for WeTransfers attention study conducted by Lumen Research.

27/07/2022

Count down to the Inaugural App Growth and Marketing Insights Summit in South Africa! Perform Digital Media as proud to be co-hosting the event with SHAREit in both JHB and CPT. Reach out if you would like to be part of this fantastic event.

SHAREit, the peer-to-peer file sharing, content streaming and gaming platform, is hosting its first ever App Growth and Marketing Insights Summit in Johannesburg and Cape Town during the first week of August 2022. The invite-only conference events will bring together the biggest influential and thou...

09/05/2022

The team at PerformDM is growing. Check out the latest available positions HERE http://ow.ly/233350J2Inz

30/03/2022

Great to be back in London seeing our partners! Keeping ahead of the ever evolving digital trends! So much more to come! Exciting times!

23/02/2022

One more day to go!
Which agency will be crowned the Grand Prix 2021/22 series winners? Who will be the agency with the fastest racers?

Get behind your team with a Good luck message by commenting here and tagging them in.

Keep an eye on our PerformDM social media pages for race updates.