Red Cherry Interactive

21/07/2025

✨ Motivation Monday ✨

When you back your ideas with confidence, clarity, and creative energy, Monday becomes more than just the start of the week… it becomes your launchpad. 🚀

Let’s make it count.

18/07/2025

“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.” – Nelson Mandela ❤️

This Mandela Day, Red Cherry partnered with Merchants of Light to serve the Pimville community with warmth, dignity, and food parcels. A small act, in honour of a great legacy.

18/07/2025

"No act of kindness, no matter how small is ever wasted"

-AESOP

15/07/2025

There is power in collaboration! When women come together with a collective intention, magic happens. Women supporting women creates a powerful force for progress and equality.

Red Cherry was honoured to host the esteemed G Sport Awards judges for the 20th GSPort awards.

08/07/2025

🇿🇦 Proud moments at the National Treasury Budget Vote!�Red Cherry Interactive was honoured to deliver the Brand South Africa exhibition, spotlighting the nation's brand alongside visionary leaders:

�✨ CEO of Brand SA, Neville Matjie
�✨ Minister in the Presidency, Khumbudzo Ntshavheni
�✨ Deputy Minister, Kenneth Morolong

Thank you to Brand South Africa for trusting us to bring your presence to life at this key national event.�

04/07/2025

Aliki Frantzeskos (Finance Director) – "I am efficient.”

Creative Agencies Need Structure Too – Here’s How We Keep Ours Sharp

In an agency environment, creativity gets the spotlight — but structure is what keeps the lights on.

As the Finance Manager at Red Cherry Interactive, I’m not here to clip wings. I’m here to make sure we fly straight. That means helping creative teams think smartly about costs, timelines, and outcomes without ever compromising on quality.

Efficiency isn’t about doing things faster — it’s about doing them with intention.

My daily toolkit includes:

• Real-time dashboards for tracking campaign costs and overruns
• Financial planning that speaks both creative and business
• Simplifying approval flows so teams stay focused on production, not paperwork.
• Building a culture where “on budget” and “brilliant” go hand in hand.

There’s a myth that finance slows creative teams down. I believe the opposite: when finances are clear, structured, and aligned to creative goals, teams actually move faster and with greater confidence.

I love walking that line between spreadsheets and storytelling. Because when every cent has a purpose, the impact multiplies.

What’s your top tip for keeping creative work financially sustainable?

04/07/2025

Faye Dawood (Media Director) – "I'm a Bookworm "

Good Stories Make Better Strategy – What Media Planning Can Learn from Literature

I’ve always found comfort in books. Fiction, nonfiction, strategy, or self-help — I’m a page-turner by nature.

And what’s funny is, the more I read, the better I plan media.

Great media strategy is exactly like a good book:

• You need a compelling story.
• The right delivery method
• And perfect timing for the plot to hit home.

At Red Cherry Interactive, I lead with both data and narrative. That means studying audience behaviours, layering emotional logic over analytical insight, and choosing the right media format like an author chooses their genre.

My strategy formula:

• Who’s your audience? (Your reader)
• Where do they consume? (Your platform)
• What keeps them engaged? (Your plot twist)
• How do you want them to feel at the end? (Your brand’s final chapter)

When we helped reimagine a youth campaign, we didn’t just buy airtime — we crafted a journey, from discovery to action, that felt like a story worth following.

And maybe that’s what makes me a bookworm at heart — I want campaigns that leave a mark. That shift perception. That stay with you.

So, what’s a campaign that read like a good book to you?

01/07/2025

Trusting the Next Generation: Why Investing in Youth is Investing in Red Cherry

As we observe Youth Month in South Africa, I’ve been reflecting on what it truly means to honour the legacy of young people — not just by remembering history, but by actively building futures.

At Red Cherry Interactive, we’ve always believed that young minds hold the boldest ideas. Our legacy — now spanning over 30 years — is not just defined by our campaigns, but by the people behind them. Many of our standout creatives, producers, writers and strategists began their careers here as ambitious young professionals, eager to learn, grow and make a mark.

We didn’t just give them desks and deadlines. We gave them space to challenge us.
Trusting young talent doesn’t mean handing over everything — it means creating an environment where they are mentored, heard, and empowered to lead. It means giving them a seat at the table and the tools to shape it.

This Youth Month, I want to shine a light on the young voices within our Red Cherry family — those who keep us agile, relevant, and always curious. The energy they bring into every pitch, every studio session, and every brainstorm reminds me why we must continue to invest in them: because when young people grow, so does the business.To the youth in our offices and across the country — we see you. Keep pushing. Keep asking.

Keep dreaming.And to us as leaders — may we continue creating space for that growth to thrive.

30/06/2025

Longevity is long game, it requires resilience, dedication, perseverance and determination. Pheladi Mphahlele - Red Cherry Interactive CEO speaks about her company's secret on being the Cherry on Top (Page 54) -

SA’s premier platform for high–growth businesses. We don’t just attract attention – we build trust with the people scaling and shaping the various industries and economy.

26/06/2025

Ever wondered who the drivers behind the Red Cherry Interactive machine are, well wonder no more – we bring and present to you the Fantastic Five of Red Cherry

24/06/2025

The voice of the youth matters, they are the future of our society. This Youth Month of June, we asked some of the young people in the office what Youth Day (June 16th) means to them and what advice they’d give their younger selves.

16/06/2025

We are who we are today and enjoy the freedom that we have because the youth of 1976 took a stand against injustice – they fought for us; they fought for our liberation. Today we stand here and salute them, we commemorate the Youth of ’76. Happy