Robyn-Lee Samuels

Robyn-Lee Samuels To empower faith-based organizations with authentic, impactful media and content that tells their story, grows their reach, and fuels their mission.

Life slumps hit different when you're juggling 5 projects, studies, and a content strategy all at once.Here's me getting...
08/04/2026

Life slumps hit different when you're juggling 5 projects, studies, and a content strategy all at once.
Here's me getting radically organised — one whiteboard at a time.

Welcome to Week 01 of my Work Week Vlog series — the one where I stop performing productivity and actually do the work.

In this vlog:
✅ GRWM + real talk about why I'm vlogging again (spoiler: it's a full life slump)
✅ Whiteboard priority session using an important/urgent matrix — sorting everything into Do First, Do Next, Do Later, Delete
✅ 3-hour focus sprint time-lapse: how I take my church's livestreams and repurpose them into multiple content pieces
✅ End-of-day whiteboard check-in + that one thing I forgot to add
✅ Day 2 recap + getting started on the next priority

Check out the latest episode today: https://youtu.be/xMvTGdMsmbw

08/04/2026
24/03/2026

Welcome to Coronation Avenue Methodist Church (MCSA), Somerset West!Our mission: ENCOUNTER God. GROW in Jesus Christ. SERVE in the dark corners of the world....

23/03/2026

Welcome to Coronation Avenue Methodist Church (MCSA), Somerset West!Our mission: ENCOUNTER God. GROW in Jesus Christ. SERVE in the dark corners of the world....

11/03/2026

Working from home when the Cape Town sun stands still suuuuuuucks!

But there's always something you can do to make it suck less:

1. Drink tonnes of water on the rocks.

2. Turn the fan or AC up to the max.

3. Wear comfy, breathable clothes.

Just 'cause you're a hotshot doesn't mean you gotta be HOT while working.

Stay cool. Take care of yourself.

P.S. Wear sunscreen.

There's a moment during my consultations that is pure gold. The person across the screen (or coffee table) listens inten...
23/02/2026

There's a moment during my consultations that is pure gold.

The person across the screen (or coffee table) listens intently.

I stop speaking, and silence engulfs the space.

Not a scary silence.
It's a creative silence
wheels turning,
ideas buzzing,
possibilities
open.

It's the moment someone envisions the untapped potential and future impact a digital marketing strategy could have for their organisation.

When I worked with founders, it would be the moment they lock in and ask about next steps...

And then I take what's in their imagination and make it happen.

(Ts & Cs apply, of course 😉.)

Do you have client moments that are pure gold?


Bootlegger

🌊 New Chapter, New Waters! 🌊After 5 years of working with small B2B businesses, I’m excited (and a little nervous!) to a...
17/02/2026

🌊 New Chapter, New Waters! 🌊

After 5 years of working with small B2B businesses, I’m excited (and a little nervous!) to announce my new focus: serving churches and faith-based organizations with creative media and content. This journey is about more than marketing—it’s about inspiring, connecting, and making a difference.

If you’re part of a faith-based community looking to grow your impact online, let’s connect! I’m here to help you tell your story, reach more people, and fuel your mission.



I keep adding things to my already overwhelming to-do list. Which feels… rude? To myself?Like, hold up, Chica. Can we ma...
27/01/2026

I keep adding things to my already overwhelming to-do list. Which feels… rude? To myself?

Like, hold up, Chica. Can we maybe clear the deck before we start stacking new dreams on top of old obligations?

Case in point: the church I attend offers free music lessons on Fridays. And I’ve always wanted to play an instrument.

Always.

When I was 13, my dad asked if I wanted piano lessons. I said yes immediately. Too immediately, apparently.

“Think about it,” he said.

My parents cared deeply about informed decisions, commitment, and understanding that choices come with consequences.

My 13-year-old nervous system heard: Abort mission, abort!

Instead, I wrote poetry for years. Then, on a whim, bought a guitar. Did not learn guitar. Kept the dream, skipped the discipline. (I don’t even think the thing was ever tuned.)

Now I’m 37, still deeply drawn to creative possibility, but finally aware that desire alone isn’t enough.

Just cause you can dream it, doesn't mean you should do it.
The Dreamer vs The Doer (aka the ongoing internal debate)
I’m a Dreamer.

Always have been.

Ideas. Vision. Strategy. Possibility.

“OOH. You know what would be amazing?”

The Dreamer is my default setting. My value proposition.

It’s the part of my brain that connects dots, spots patterns, and imagines what could be.

It’s why you like my writing.

It’s why clients hire me.

It’s the whimsical magnetism that pulls people into my orbit and makes them curious about the brain producing all this jazz.

But over the last eight years, I’ve quietly built something else: Doer-energy.

The kind built through triaging to-do lists, eating the biggest ugliest frogs first, using timers, focus sprints, and learning the hard way that activation energy is expensive.

And lately, the Doer has found its voice.

The Doer now asks annoying questions like:

Do we have capacity?
What’s the emotional cost?
What quietly suffers if we say yes to this?

Michael E. Ge**er talks about this tension in The E-Myth Revisited through the CEO, the Manager, and the Technician. Three roles. One person. Constant tension.

When I first read it, I felt deeply seen… and mildly attacked.

Because my internal boardroom is chaotic.

The Dreamer is standing at the whiteboard, connecting dots, pitching five new ideas before breakfast. The Manager is clutching a calendar, whispering about timelines and energy levels. The Doer is already tired, and we haven’t even started.

This past year on the Youth Commission team was the first time in a long time those roles didn’t all live inside me.

I got to be my unabashed Dreamer self.

I’d pitch something slightly unhinged. Someone else goes, “Love the enthusiasm, but what if…?” And suddenly the idea becomes viable.

For example, we have a super talented portrait photographer on our team who has such a gift for capturing the essence of a person in a single shot.

And for one of our camps, I thought it would be really wonderful if she would do a workshop/photoshoot with our confirmation class on identity. How loved and valuable they are as young people, especially in a world that's constantly getting us to compare ourselves with all the internet. She ran with it. I wasn't there, but the final result the teens received on their confirmation day was beyond compare.

Each portrait showed a fierceness that was always there but perhaps hidden, their joy unabashedly turned up to 1000, and even their fragility unmasked in a single frame.

Watching my idea go from rough concept to real-world impact without me carrying them alone taught me something.

Now, when a new idea pops up, I hear myself whisper, “Love the energy… but...” Every so often, it’s a firm “No.”

And instead of feeling restrictive, that restraint feels… comforting.

Because my dad was right.

Yesses are weighty. They take up calendar space, energy, and emotional bandwidth.

And every yes is a no to something else.

Fuel the Confessions
Confessions of a Solopreneur is crowd-funded by readers like you. If you’ve ever struggled with too many ideas and not enough capacity, consider supporting this newsletter.

Your fuel keeps these confessions coming: https://robynlee.gumroad.com/coffee

5 years. 187 guides. 11,653 subscribers…When I started “Confessions of a solopreneur,” I was just looking for a space to...
20/01/2026

5 years. 187 guides. 11,653 subscribers…

When I started “Confessions of a solopreneur,” I was just looking for a space to be honest about the journey.

I never expected that 5 years later:
— My articles would be required reading in some of your programs,
— My posts would be saved as step-by-step manuals in your folders
— We would grow into a community of over 11,000 people.

But the messages that move me the most aren't the stats.

They are the ones from readers who say: “Your words gave me the strength to keep pushing today.”

Being a solopreneur is a mental game as much as a business one. Knowing my “Confessions” serve as a source of motivation when things get tough is precisely why I keep writing.

I've made a conscious choice to keep this library of 180+ guides free and accessible to everyone. No paywalls. No gatekeeping.

This work is 100% crowdfunded by people who find value in it.

If my “Confessions” have helped you solve a problem, build a system, or just feel less alone in your business journey, consider fuelling the next five years of guides.

Support the library and buy me a cuppa here: https://lnkd.in/dyJPRxRN

To every single one of you who has read, shared, or supported — thank you for being the reason this library exists.

Now, back to the grind.

19/01/2026

100 books. One happy client.

There's nothing quite like the feeling of seeing a digital project turn into a physical reality.

I just received 100 copies of a client's debut book fresh from the printer. And the quality speaks for itself.

As a digital strategist, I usually live in the cloud, but seeing these books stacked on my dining table (literally covering my torso!) is the best metric of success I could ask for today.

- Researching vendors,
- Managing the communications,
- QA-ing the process at every step,
- Prepping the manuscript for print,
- Ensuring the cover was print-ready

All of it lead to this moment.

Here is the unboxing of a job well done.

.

04/01/2026

Friday nights don’t actually start on Fridays.
If you want a thriving student ministry, the real work happens long before the doors open. In this video, I’m taking you behind the scenes of what it takes to launch a youth group season effectively—without the burnout.
Most ministries think they can "wing it," but sustainable growth requires a plan. We are talking about building a full curriculum and, more importantly, winning the confidence of the people who matter most: the parents.
In this video, you will learn:

Why "winging it" is killing your momentum.
The importance of youth ministry planning before the term starts.
My #1 strategy for Launch Night: Why you should invite the parents in.

By flipping the script and making your first night a "Parents' Night," you build trust, safety, and community from Day 1. Let’s get your church systems organised so you can focus on the teens.

👇 Drop a comment: How do you handle your first night back? Do you invite parents or keep it teens-only?



Address

Somerset West

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