Alpha Music

19/02/2025

How to get your song Played on RADIO 📻

1. Quality song: Ensure your song is well-produced, mixed, and mastered.
2. Radio-friendly version: Ensure that your song is radio-friendly, typically:
- WAV or MP3 file
- 44.1 kHz sample rate
- 16-bit or 24-bit depth
3. ISRC code: Obtain an International Standard Recording Code (ISRC) for your song. You can get an ISRC code from the Recording Industry of South Africa (RISA) or other authorized providers.
4. SAMRO registration: Register your song with the South African Music Rights Organisation (SAMRO) to ensure you receive royalties for airplay.
5. RISA membership: Consider becoming a member of RISA, which can provide you with benefits like access to industry events, networking opportunities, and more.
6. Radio-friendly content: Ensure your song meets the radio station's content guidelines, including:
- Language and lyrical content (e.g., no explicit content)
- Genre and style
- Length and format (e.g make your song as short as possible) avoid songs larger than 6 minutes
7. Submission to radio stations: Research and submit your song to relevant radio stations in South Africa, including:
- Public radio stations like Ukhozi FM, Lesedi & Metro FM
- Commercial radio stations like 5FM, Jacaranda FM, and KFM
- Community radio stations like Jozi FM, Alex FM & Westside FM
8. Follow-up and promotion: After submitting your song, follow up with the radio station to ensure they've received it. Consider promoting your song on social media and other platforms like YouTube and Spotify to increase its visibility.

17/01/2025

Invest in yourself. No one’s coming to save you, and no one owes you support. The industry moves fast, and if you’re not building your brand, your sound, and your audience, you’re getting left behind. Stay authentic, stay consistent, and remember—ownership is power. Bet on YOU every time

16/01/2025

Joburg it’s your turn again!

DO YOU OR SOMEONE YOU KNOW WANT TO BE A PART OF THE LIVE MUSIC INDUSTRY, BUT HAVEN’T HAD THE CHANCE?
HERE’S YOUR ‘PAID FOR’ OPPORTUNITY TO LEARN IT FROM THE LIVE MUSIC PROS!

Applications Close on 15 February.

Dont miss out on a great opportunity!
Click the link below to apply!

https://bassline.co.za/lab-joburg-2025/

11/01/2025

We love helping artists, producers & other creators get more clarity in their marketing and business.

04/01/2025

Don’t just limit your music to your local area. People in your city might not be the right target audience for your music. Promote your music globally. When you find your target 🎯 audience and have a lot of fans. The people in your city 🏙️ will start listening to your music as well.

02/01/2025

Making the music is easy promoting the music is how artists burn out. That's why you've got to systemize your marketing, it gets a lot easier once you have a consistent plan in place.

22/12/2024

The music industry IS NOT TALENT BASED ANYMORE!!! What I'm saying is you could have most Fire track in the world & unless it is marketed and promoted properly it will never go anywhere! Record labels don't discover talent anymore!

04/08/2024

Music doesn't have to be perfect in order for you to make money from it. You just have to know who to sell to

20/06/2024

Protect your Rights: Perform at Licensed Venues

Performing in licensed venues ensures that the music creators receive fair compensation for their work, a process facilitated by SAMRO. SAMRO diligently collects license fees from venues and distributes them as royalties to its members. SAMRO license fees are distributed to members based on the music playlists received from these licensed venues.

How does SAMRO collect fees from licensed venues?

SAMRO enters into licensing agreements with venues such as concert halls, clubs, and event spaces. These venues pay SAMRO license fees for the right to perform copyrighted music publicly. SAMRO then distributes these license fees as royalties to its members.

What happens when one performs in an unlicensed venue?

Performing in an unlicensed venue can lead to missed opportunities for compensation of royalties. SAMRO may not have a licensing agreement with unlicensed venues, meaning the organisation cannot collect fees from them.

As a result, music creators may not receive royalties for the public performance of their musical works.

SAMRO calls unlicensed venues to get their SAMRO Music License today and support the South African music industry.

09/06/2024

Artists, understand that there are A TON of other artists out here creating opportunities for themselves and the artists who invest the most into themselves get the most help. “Investing in yourself” doesn’t only mean you’re paying for things to get done, but it also means building the right relationships, developing additional skills to further your success, learning the business and staying consistent.

On the flip side, the artists, who constantly complain about why things aren’t going their way, are the artists that everyone wants to avoid.

07/06/2024

https://www.musicbusinessworldwide.com/music-streaming-services-come-out-swinging-against-canadas-new-discriminatory-tax-that-requires-them-to-hand-over-5-of-their-canadian-revenues/

"In one of its first regulatory changes under the law, the CRTC announced on Tuesday that, starting on September 1 of this year, any digital service providers (DSPs) not affiliated with a Canadian broadcaster that have revenues of at least CAD $25 million (USD $18.3 million) in Canada annually will have to contribute 5% of that revenue to a number of programs designed to aid Canadian content creators."

Should SA have its own streaming tax? Give us your thoughts in the comments.

Canada’s Online Streaming Act requires streamers to contribute 5% of their annual revenue to a number of programs designed to aid Canadian content creators…

04/06/2024

Building Your Brand

As a musician, your brand is what sets you apart from others in the industry. It's the unique image, sound, and personality that you project to your audience. Your brand is what makes you recognizable and memorable, and it's what will keep fans coming back for more. But, building a strong brand takes time and effort. It requires a clear understanding of who you are as an artist, what your music is about, and what values you want to convey to your audience.

The first step in building your brand is to define your unique value proposition (UVP). What makes your music unique? What sets you apart from other musicians in your genre? Your UVP is the foundation of your brand, and it will guide all of your marketing and promotional efforts. Once you have a clear understanding of your UVP, you can start building your visual brand, including your logo, website, and social media presence. Your visual brand should be consistent across all platforms and should reflect your UVP.

Consistency is key when it comes to building a strong brand. You want your audience to recognize you and your music instantly, and you want to build trust with your fans. By consistently delivering high-quality music and engaging with your audience, you can build a loyal following and establish yourself as a reputable musician. Remember, your brand is a representation of you and your music, so make sure it's authentic and true to who you are as an artist.