Empirical Support

Empirical Support Empirical provides tailored broadcast solutions in South Africa, representing top international brands.
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We sell, install, train, and support their software locally.

A stellar review!Thank you so much for the kind words ❤️
15/07/2025

A stellar review!

Thank you so much for the kind words ❤️

Are you still running your station on legacy broadcast software that’s slow, rigid, or difficult to support? You’re not ...
03/07/2025

Are you still running your station on legacy broadcast software that’s slow, rigid, or difficult to support? You’re not alone and there’s a better way.

🎧 Genesys is a modern broadcast system trusted by stations around the world and Empirical proudly brings it to South Africa with full local support.

Empirical helps you migrate with minimal downtime, full training, and ongoing support. Whether you’re running a national network or a growing community station, Genesys gives you speed, control, and peace of mind.

📡 Ready for broadcast software that works with you? Let’s talk.

Keeping an audio log of everything that happens on air is essential for a radio station for several reasons:1. Regulator...
14/03/2025

Keeping an audio log of everything that happens on air is essential for a radio station for several reasons:

1. Regulatory Compliance
Many countries have broadcasting regulations requiring stations to keep recordings of their broadcasts for a certain period. This helps in case authorities need to review content for compliance with legal and ethical standards.

2. Proof in Case of Complaints
If a listener files a complaint about something said on air (e.g., offensive content, misinformation, or misrepresentation), the station has a record to verify what was actually broadcasted.

3. Content Review & Quality Control
Program directors and station managers can review past broadcasts to assess content quality, improve future shows, and ensure that on-air talent is following station guidelines.

4. Advertiser Accountability
If a sponsor or advertiser disputes whether their ad or sponsored content aired as agreed, an audio log provides proof and helps resolve disputes.

5. Archiving & Repurposing Content
Past broadcasts can be repurposed for podcasts, social media clips, or reruns, extending the value of your content beyond the original live broadcast.

6. Legal Protection
If there are legal disputes regarding defamation, copyright infringement, or false claims, having an audio log serves as critical evidence.

7. Technical Troubleshooting
If there are audio issues, sudden dead air, or technical glitches, reviewing logs can help engineers diagnose problems and prevent them in the future.

8. Training & Performance Evaluation
New hosts and DJs can learn from past broadcasts, and existing staff can receive constructive feedback based on real recordings of their work.

We represent a program called Audiofile, a KLZ Innovations product. Contact us to find out more about it.

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14/03/2025

📀 🎛️ 📊 💡 📡 🛠️ 💬 🎤 🌍 📲 🎵 🤝 🎙️ 📻 🎶 🔊 🎧 📡

A friend from Cherri Radio Sydney asked ChatGPT what people thought of Zetta and Genesys.  Here is the reply based on on...
14/03/2025

A friend from Cherri Radio Sydney asked ChatGPT what people thought of Zetta and Genesys. Here is the reply based on online reviews:

When comparing Zetta and Genesys as playout systems, it's important to note that both systems serve similar functions but might be better suited for different needs based on the use case. Here's a breakdown of why some people may find Zetta lacking, and why Genesys might be considered better in some aspects.

Why Some People Think Zetta Sucks:
User Interface Complexity:
Zetta’s interface can be overwhelming and unintuitive for some users. It can take time to get familiar with, especially for new or less technical users. The layout and design may not be as user-friendly as some might expect from a modern playout system.

Software Reliability and Bugs:
Users have reported occasional bugs and reliability issues with Zetta. In mission-critical environments like broadcasting, stability is key, and software bugs or crashes can be disastrous. Some might feel that Zetta's performance is inconsistent or prone to system failures, which is a huge drawback.

Customization Limits:
Zetta is a more rigid system, and users often find that it lacks the level of flexibility required for highly customized or specific workflows. This might lead to frustration if you're trying to adapt the system for specialized use cases.

Learning Curve:
Because of its complex and somewhat outdated interface, users may feel that Zetta is harder to learn compared to other, more intuitive systems. This can result in longer onboarding times and a less efficient workflow, especially in fast-paced broadcasting environments.

Integration Issues:
Zetta might not integrate as smoothly with other software or hardware, leading to difficulties when trying to synchronize it with other systems in a broadcast environment.

Why Genesys Might Be Considered Better:
User-Friendly Interface:
Genesys is often praised for having an intuitive, modern user interface that makes it easy for users to get up to speed quickly. The layout is generally more streamlined, and the system is designed with ease of use in mind, making it a good option for those who are new to playout systems or need to work quickly.

Stability and Reliability:
Genesys tends to be more stable in terms of performance, and users often report fewer crashes and bugs. This reliability is crucial for live broadcast environments where downtime can result in significant issues.

Customization and Flexibility:
Genesys offers greater flexibility, allowing users to tailor workflows and make customizations to fit specific needs. This adaptability makes it suitable for a broader range of broadcasting operations, from simple setups to more complex, enterprise-level implementations.

Advanced Features:
Genesys often includes a wider array of advanced features out of the box, like automation, backup systems, and advanced scheduling options, making it a more comprehensive solution for modern broadcast workflows.

Integration with Other Systems:
Genesys typically has better integration capabilities with a wide range of other broadcast systems, including third-party automation and control systems. This can save time and reduce operational complexity.

Support and Updates:
Genesys usually offers better support and more regular software updates compared to Zetta. Users often feel that Genesys is more proactive in addressing issues and pushing out new features to meet the evolving needs of broadcasters.

Conclusion:
While both systems are widely used in the broadcasting industry, Genesys is often considered better due to its user-friendliness, reliability, customization options, and advanced features. However, Zetta can still work well for some organizations, particularly those that are already invested in the system and have workflows optimized for it. The choice between the two comes down to specific needs, preferences, and the technical environment in which the playout system will be used.

14/03/2025

We're here to keep your radio station running smoothly! From software sales and installation to training and local support, we’ve got you covered. Whether you need troubleshooting help or expert advice, we’re just a message away.

For Genesys, Powergold, Bionics Studio (Phonebox), Audiofile, Newsroom, XScreen, Camera One, Bionics Director, Caller One and many other programs, give us a call.

📻 Stay tuned for updates, tips, and industry insights! 🚀

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