Authentic Music Group

Authentic Music Group Authentic Music Group is an independent South African label empowering artists and creating music that connects and inspires.

Operated by Authentic Music Holdings (Pty) Ltd.

As we celebrate our Spotify Wrapped, we want to extend our deepest gratitude to everyone who has supported Authentic Mus...
04/12/2025

As we celebrate our Spotify Wrapped, we want to extend our deepest gratitude to everyone who has supported Authentic Music Group throughout the year.

To our listeners, thank you for choosing our music, sharing it, and allowing our artists to be part of your daily lives. Your consistency, engagement, and belief in our sound have carried this movement forward in ways we don’t take lightly.

To our artists and creative team, thank you for your commitment to excellence, your resilience, and the passion you bring into every session and every release. This year’s achievements reflect the collective effort of everyone involved.

We are truly grateful for the community that has formed around our work. Your support inspires us to grow, improve, and aim even higher in the coming year.

Here’s to continued progress, new milestones, and an even stronger 2026. Thank you for being part of the Authentic Music Group journey.

REAL AS THE MUSIC 💿

NEW VISUALS 📽🔥
30/11/2025

NEW VISUALS 📽🔥

⌛️
26/11/2025

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Shot And Directed By ‎⁨⁩ Property Of Authentic Music Holdings (Pty) Ltd

Hit that Subscribe button on our YouTube channel and be part of the Authentic Music Group movement. Every drop, every se...
25/11/2025

Hit that Subscribe button on our YouTube channel and be part of the Authentic Music Group movement. Every drop, every session, every story straight to your screen. Tap in and grow with us.

Welcome to Authentic Music Group, home of raw sound and real stories.We’re here to break boundaries, build legacies, and bring you music that lives and breat...

💜 Authentic Music Group stands with the women and children of South Africa.We cannot remain silent while Gender-Based Vi...
10/11/2025

💜 Authentic Music Group stands with the women and children of South Africa.
We cannot remain silent while Gender-Based Violence and Femicide continue to destroy lives and futures.
Today, we join the call to declare GBVF a national disaster because safety, dignity, and justice are not optional.

Let’s paint the timeline purple and stand together for change.

In this track, Quatro Czn  paints a vivid picture of resilience and authenticity. The bucket hat with the South African ...
02/11/2025

In this track, Quatro Czn paints a vivid picture of resilience and authenticity. The bucket hat with the South African flag🇿🇦 symbolizes identity and pride a salute to the streets that raised him, to the culture that made him, and to the rhythm that keeps the youth moving forward.

Produced by Motive, the beat carries a soulful, nostalgic energy, mixing local flair with modern sound a perfect backdrop for Quatro Czn’s storytelling. Through “Masabata,” he shows that even when life feels dry like the desert in the cover art, hope still shines bright like the sun setting behind that bucket hat.

Kgwedi e Fedile" is more than just a song — it’s a reflection of struggle, growth, and survival in the township. In Seso...
02/11/2025

Kgwedi e Fedile" is more than just a song — it’s a reflection of struggle, growth, and survival in the township. In Sesotho, “Kgwedi e Fedile” means “The month has ended”, a phrase that hits deep for many who live day by day, fighting to make it through the tough times before the next payday, next chance, or next breakthrough.

Through this track, Quatro Czn speaks for the young dreamers in the Free State — those who face disappointment, broken promises, and pressure from life, yet still push forward with hope. The song blends raw emotion with street poetry, painting a vivid picture of how it feels when you give your all but still wait for your season to shine.

It’s a story about patience and pain, about keeping your faith alive even when everyone doubts you. The track carries a soulful yet gritty energy — the kind of sound that speaks straight from the heart of Theunissen to the rest of South Africa.

Message: When the month ends, hope doesn’t. Keep pushing — your time will come.

For the fans: This song reminds us that every struggle has purpose. Even when the lights go off and pockets run dry, your dreams are still valid.

For sponsors and the industry: “Kgwedi e Fedile” connects deeply with real people — the streets, the youth, and the dreamers. Supporting this project is investing in an authentic South African story that speaks truth to power through music.

Sometimes you just gotta open your eyes and see things for what they are 👁️✨Bowgan Dee - I See (Produced by Chrishouldbe...
31/10/2025

Sometimes you just gotta open your eyes and see things for what they are 👁️✨

Bowgan Dee - I See (Produced by Chrishouldbethename)

Mixed and Mastered by Motive
🎨: PixelRhymes

Bowgan D · I See · Song · 2025

Real as the music.Dlala ka didoda T Rhymes  👨‍🍳 🎨
30/10/2025

Real as the music.
Dlala ka didoda T Rhymes 👨‍🍳 🎨

Address

4770 Lusaka
Theunissen

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