14/04/2025
The Game Has Changed – It Was Never Fong Kong
For years, we’ve been told that Chinese products were inferior, a cheap alternative to Western-made goods. But what if I told you that the real story behind luxury brands is far more complex? The truth is, the “Fong Kong” label was never about quality—it was about perception, and that perception was shaped by one powerful force: marketing.
In my latest blog, I dive into how Chinese-made luxury products are being sold at a premium, and how clever marketing has convinced us to pay far more than what they’re worth. It’s all about the brand, the story, and the narrative we buy into. The game has changed, and China is leading the charge in ways we never imagined.
Check out my full blog to find out how this shift has reshaped the world of luxury, and how we’ve all been part of the marketing magic.
Marketing has convinced us that Chinese-made goods were inferior. But in reality, the value lies in the brand, not the product. Read on to discover the truth behind luxury pricing.
