The Monday Club

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The Monday Club ​Let's introduce ourselves, Crystal & Co. Digital is an online marketing professional with one mission and a massive passion!

Founder Chiara Crystal started Crystal & Co. because we’re serious about seeing YOUR business succeed! You can think of us as your new biz besties. We’re here to offer extra pairs of hands, always want to make sure your business looks fabulous and give you a dose of ‘real talk’ when you need it.
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With 4 years of experience working in the fast-paced, ever changing environment of Digital Marketin

g, having worked with leading South African brands, AND NOW YOU! you can think of us as your new biz besties!
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WE'RE here to lend a helping hand where you need it! Whether that’s a new logo design, website or help with your social media efforts, WE have you covered! We’ve done the work ourselves and it’s our turn to share the love and help you crush your goals!

🗞️ EXTRA, EXTRA! Read all about it! Instagram just got a search engine glow-up - and your content is one setting away fr...
12/07/2025

🗞️ EXTRA, EXTRA! Read all about it! Instagram just got a search engine glow-up - and your content is one setting away from showing up on Google.
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Less posting, more visibility. More reach, same content.
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A tiny tweak = massive traffic potential.
Because let’s be honest… if your dream clients can’t find you, they can’t hire you.
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Turn it on. Get discovered. Let your content work harder (so you don’t have to).

Influence in South Africa isn’t about follower count or perfect feeds... it’s about connection.Local creators are educat...
07/07/2025

Influence in South Africa isn’t about follower count or perfect feeds... it’s about connection.

Local creators are educators, storytellers, and community leaders - they create trust.

If your strategy doesn’t reflect that, it’s time to rethink what influence really means.

And that's it on our Friday feels xoxo
04/07/2025

And that's it on our Friday feels xoxo

We trendspot... so you don't have to 👀From audios to aesthetic montages, we’ve rounded up what’s actually making waves o...
30/06/2025

We trendspot... so you don't have to 👀

From audios to aesthetic montages, we’ve rounded up what’s actually making waves on TikTok and Instagram right now.

Want to stay relevant and true to your brand?
Here’s how to ride the trends without losing the plot.

Trend 1: Really glad to meet you
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Trend 2: Damn un grrr Trend
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Trend 3: My XYZ’s Gonna Show You Something...
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Trend 4: Trending Audio
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Trend 5: Imma Be Transition
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Trend 6: Taking The Edge Off
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The Anatomy of a Great Brand🤲It’s not just a vibe it’s a system.The brands that stand out don’t rely on luck or good loo...
26/06/2025

The Anatomy of a Great Brand🤲

It’s not just a vibe it’s a system.

The brands that stand out don’t rely on luck or good looks alone. They’re built on five essentials: clarity, consistency, emotion, obsession, and authenticity.
When these work together, your brand doesn’t just show up it resonates, builds trust, and stays remembered.

We broke down what every standout brand gets right (and why it matters more than ever).

Save this for your next brand check-in.

DM us if you’re ready to elevate your brand!

Happy hump day peeps…Let’s get it done! 💋☎
18/06/2025

Happy hump day peeps…Let’s get it done! 💋☎

The Baobabe Brand Glow-Up! ☎When Baobabe first came to us, they already had the purpose, but the presence? Not quite the...
09/06/2025

The Baobabe Brand Glow-Up! ☎

When Baobabe first came to us, they already had the purpose, but the presence? Not quite there.

In the founders words, “My brand just doesn’t feel aligned anymore.”

So we got to work: This wasn’t just a rebrand, it was a full repositioning. What started as a project has turned into an ongoing partnership... strategy, content, and everything in between.

We took a brand that lacked direction and visual clarity, and turned it into one that leads with confidence, resonates deeply with its audience, and stands out in the market. Here’s how:

• Refined the voice to feel calm, clever, and conscious
• Rebranded the identity with boldness, warmth, and intention
• Built a scroll-stopping content strategy that’s educational, relatable, and real
• Rebuilt their digital presence to feel as supportive as their products

The result? A 69% spike in sales in month one, and a 30% increase since.

Baobabe is now exactly what it set out to be: conscious, confident, and completely magnetic.

Rental isn’t just a shift in how we dress, it’s changing how we market.From Zara’s new rental pilot to local brands like...
05/06/2025

Rental isn’t just a shift in how we dress, it’s changing how we market.

From Zara’s new rental pilot to local brands like Style Rotate, the message is clear:
Consumers don’t just want product. They want values. Flexibility. Intentionality.

Here’s why it matters:
➤ Sustainability is a non-negotiable
➤ Access over ownership is the new flex
➤ Moments > material, rental lets consumers express without the commitment
➤ Even fast fashion is adapting to keep up

For marketers?
This is a call to reposition. To speak to culture, not just commerce.
To show up with purpose and build brands people want to be seen in and believe in.

Rental isn’t a phase. It’s a playbook shift.
Is your brand ready for it?

It’s time to meet the ladies behind it all: So say hi to our Co-Founder, brand lover and design driven girlie, 💋☎✨
02/06/2025

It’s time to meet the ladies behind it all: So say hi to our Co-Founder, brand lover and design driven girlie, 💋☎✨

It’s time to meet the ladies behind it all: So say hi to our Co-Founder, brand lover and design driven girlie, 💋☎✨
02/06/2025

It’s time to meet the ladies behind it all: So say hi to our Co-Founder, brand lover and design driven girlie, 💋☎✨

A content strategy with no variety? That’s just two slices of bread. 🍞No flavour, no bite, no reason to stick around.Mix...
01/06/2025

A content strategy with no variety? That’s just two slices of bread. 🍞No flavour, no bite, no reason to stick around.

Mixing up your content types—think value adds, BTS, community posts, and clear CTAs—keeps your audience engaged and your brand memorable.

Don’t post bland. Layer it up. (Extra mayo? Always.) 🥪









t’s time to meet the ladies behind it all: So say hi to our Co-Founder, fashion lover and strategy driven girlie, Cleo! ...
30/05/2025

t’s time to meet the ladies behind it all: So say hi to our Co-Founder, fashion lover and strategy driven girlie, Cleo! ☎️💋👩🏼‍💻

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