
01/09/2025
đ¨ Stop posting square photos on Instagram! đ¨
Yes, we know they look nice in your feed. But hereâs the thing: Instagramâs algorithm doesnât reward aesthetics alone. It rewards content thatâs optimized for the platform.
Following Instagramâs recommended dimensions and orientations isnât just a ânice-to-haveâ; itâs how you maximise reach, visibility, and engagement. Vertical and appropriately sized content takes up more screen space, stops the scroll, and performs better in Reels, Stories, and the main feed.
Think of it this way: giving your content the best chance to be seen. Donât let a square crop limit your impact!
đĄ Pro tip: Swipe-friendly, vertical-first content is your best friend in 2025. Optimise and watch your engagement grow.