26/08/2026
A few things I’ve learned about social media this year, and honestly, some of them are probably not what you’d expect.
AI is incredibly useful. But AI looks like AI.
Use it as your virtual assistant, brainstorming partner, research tool, or extra pair of hands. But let your graphic designer do what they do best. There is still immense value in having a human with creative instinct, taste, and experience behind your brand.
Perfection doesn’t always sell.
Some of the content that makes the biggest impact is the content that took two minutes to create. A genuine thought. A quick video. Something that feels real. We can spend hours polishing content that people scroll straight past, while the spontaneous post gets all the attention.
Be human. Seriously.
We are living in a world that is getting dangerously close to feeling like it is being run by robots. Your audience does not need more perfectly generated content. They want connection, personality, and something that feels like it came from an actual person.
Use that to your advantage.
And remember that attention is limited.
Your audience is scrolling quickly, so stop trying to say everything at once. Give them one thought, one idea, or one takeaway to digest. Make it easy to understand and worth stopping for.
After another year of watching platforms, trends, and audiences evolve, my biggest takeaway is probably this:
The brands that feel the most human are often the ones people remember.
And if you’re sitting there wondering what has gone wrong with your content, let’s grab a coffee and talk about it.
Human to human. ☕️
