10/11/2022
Brand awareness or brand recognition is the extent to which a consumer can correctly identify your brand based on indicators such as a logo, colours or even the font you use in communications.
Over 90% of small-business owners believe that having a unique brand that differentiates themselves from the competition is important.
How do we go about brand awareness?
Today there are so many options. But with so many options, it is also easy to get it wrong or damage your brand.
1. Be consistent with your brand, use the same colour coding, shape, and make sure you and your team use the same templates for communication.
2. Social media, your website and digital footprint are an effortless way to boost your brand
2.1 Make use of Google Ads or Social media platform ads
3. If you have packaging, brand it
4. Get influencers to display or use your product or let them make a review
5. It is important how you and your team represent your product or service in the market. Make sure when it comes to the brand that everyone talks in the same direction and towards the brand’s goal
The main and crucial point is to keep a consisted feel to your brand. People always say your name is the best asset but treat your brand and logo the same way.