Lethabo Setati

07/07/2025

Ag, shame! The pain is real. You've built your dream business, but getting customers to find you online feels like a mystical secret. 😥

This short film is a little laugh for every South African entrepreneur who has ever felt overlooked by Google. But the solution isn't magic—it's strategy. A professional website and effective local SEO are the modern tools you need to connect with your community and grow.

If you're tired of being invisible, it's time to get online and get noticed. We specialize in web development for SA's small and medium-sized businesses.

Tag a business owner who needs to see this! 👇

Find out how we can help at https://lethabosetati.com/

21/06/2025

The news of 16 BILLION password hacks is a stark reminder: online security isn't just a tech issue, it's a critical business imperative. For our B2B clients in South Africa, protecting your customers' data is non-negotiable. I specialise in developing robust, SSL-secured websites that safeguard sensitive information and build unwavering trust. Don't wait for a breach to act. Let's build a secure digital future for you and your clients.

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21/06/2025

The news of 16 BILLION password hacks is a stark reminder: online security isn't just a tech issue, it's a critical business imperative. For our B2B clients in South Africa, protecting your customers' data is non-negotiable. I specialise in developing robust, SSL-secured websites that safeguard sensitive information and build unwavering trust. Don't wait for a breach to act. Let's build a secure digital future for you and your clients.

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10/12/2024

22/11/2024

05/08/2024

AI might be the secret weapon you've been missing!

Imagine having a tool that generates stunning design ideas, catches bugs before they cause headaches, and even helps personalize user experiences. That's the power of AI in web development, and it's changing the game. ️

Are you curious to see how AI is revolutionizing our industry? I dive deeper into all the exciting ways AI is taking web development to the next level in this blog post: [Link to your blog post: https://lethabosetati.com/blog/how-artificial-intelligence-is-revolutionizing-web-development?]

Let me know in the comments what aspects of AI in web development are you most excited about!

16/07/2024

Calling all digital marketing mavericks! Today, I'm excited to share a wildly successful email marketing case study from my time as an Email Marketing and SEO Manager at Plan B Media (Nov 2022 - Sep 2023).

The challenge? Making CryptWild Casino's emails stand out in a crowded inbox and boost player engagement.

Intrigued? Head over to my blog post to discover how I:

1. Crushed the noise with data-driven segmentation and personalization (think: emails that speak directly to each player!).
2. Won the CTR battle with A/B tested subject lines that pack a punch (emojis, anyone?).
3. Kept it fresh and engaging with a diverse content mix – informative snippets, exclusive bonuses, and loyalty program updates!

The results? Open rates soared by 35%, CTRs jumped by 20%, and CryptWild saw a significant increase in revenue!

Looking to spin your email marketing efforts into a winning strategy? I can help! I'm Lethabo Setati, a freelance digital marketing specialist offering services in:

- Email Marketing
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing
- WordPress Development

P.S. Check out the full case study on my website for all the juicy details!
https://lethabosetati.com/blog/don-t-gamble-with-your-emails-how-to-crack-the-code-for-casino-marketing

16/07/2024

Wanna crack the code on Crypto Casino email marketing? Here's how I did it at CryptWild Casino (2022-2023)!

Inbox overload is real, but with the right strategy, emails can be a GOLDMINE for engagement. Here's what I learned:

1️⃣ Personalization is King (and Queen)! Forget generic blasts. Segment your audience & tailor messages based on their preferences & gameplay.

2️⃣ Subject Lines that Pack a Punch! A/B test different headlines & use emojis, urgency triggers & personalization to grab attention.

3️⃣ Fresh Content Keeps them Clicking! Don't just spam promotions. Mix it up with blog snippets, exclusive offers, game recommendations & loyalty updates.

Results? Open rates soared by 35% & CTRs jumped by 20%! This strategy can work for ANY business! Want to learn more? Check out my full case study:

https://lethabosetati.com/blog/don-t-gamble-with-your-emails-how-to-crack-the-code-for-casino-marketing

15/07/2024

UGC vs. Paid Ads: Is Influencer Marketing the Death of Traditional Campaigns?

Digital marketing veterans: is influencer-driven UGC the final nail in the coffin for meticulously crafted paid ad campaigns?

While paid ads offer precise targeting, is authenticity the new currency of consumer trust?

Are you shifting your budgets towards influencer partnerships, or are there ways to blend both strategies for maximum impact? Let's discuss it!

Also, check out my article on this subject: https://lethabosetati.com/blog/mastering-organic-growth-in-south-africa-s-seo-landscape?

15/07/2024

The digital marketing landscape is constantly changing, with new trends and technologies shaping the way businesses connect with their target audience. From artificial intelligence and machine learning to voice search and augmented reality, the future of digital marketing looks promising and exciting.

In 2024, experts predict that personalization will continue to be a key focus for marketers, as consumers demand more tailored and relevant content. Additionally, the rise of video marketing and influencer collaborations will play a significant role in engaging audiences and driving conversions.

As technology continues to advance, businesses will need to adapt and embrace these trends to stay competitive in the digital space. By staying informed and implementing innovative strategies, companies can effectively reach their target market and achieve their marketing goals in the years to come.

2024 Digital Marketing Trends shaping the Future of Marketing Actionable steps across the pillars of digital marketing from our recent report Digit...