01/05/2025
On 30 April 2025, I had an opportunity to interact with Mr Fred Makgato, the Chief Executive Officer of Franchise Association of South Africa (FASA). Mr Makgato is an attorney by profession and has vast experience in commercial law. We explored ways in which SMMEs can be assisted to grow beyond their local borders and still survive as a recognizable brand. It it the view of the LCCI that While not all business will prefere to franchise, the success of traditional franchising shows the power of a menu of standardized proposals and contracts in a marketplace with a range of franchisors, offering different opportunities to potential franchisees, which similar methods can be used for even smallholder farming communities, stokvels, cooperatives and all types of SMMEs, along with training and technology transfer at scale. So we will leverage the FASA experience to grow the economy both into franchising and independent brands, using events as we did in the past. https://www.fasa.co.za
