The Digital Edge

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The Digital Edge The voice of Digital Marketing in South Africa. The Digital Edge Live is an event like no other. In In fact its an UN-CONFERENCE.

We know consumers care more and more about the values of the companies they do business with. And we know they respond to perceptions created by the buzz on social media about these brands. Digital technology has enabled brands with great values to spread like wildfire. But this can easily work the other way around too. This year we're asking our speakers to talk about authenticity, purpose, value

s and doing good. How can brands, marketers and agencies leverage the power of technology and the consumer's desire to deal with brands they respect? There is no DEATH BY POWERPOINT, rather a clear focus on topics that matter and that will allow you to arm yourself and your teams to do better work as a client or on behalf of your clients.

Let Nedbank's Thulani Sibeko tell you a   story about why we love stories and how they build trust in brands.
09/11/2015

Let Nedbank's Thulani Sibeko tell you a story about why we love stories and how they build trust in brands.

Matthew Arnold and Gordon Muller appeared at Nedbank   and spoke about how the advertising industry can apply digital th...
05/11/2015

Matthew Arnold and Gordon Muller appeared at Nedbank and spoke about how the advertising industry can apply digital thinking to every medium to achieve clients goals. Click play below to see what they had to say:

Greg Viljoen, Malusi Kameni and Khule Nkosi discussed Black South African Youth stories at Nedbank  . Are they being see...
04/11/2015

Greg Viljoen, Malusi Kameni and Khule Nkosi discussed Black South African Youth stories at Nedbank . Are they being seen online? What can brands do to help the narratives thrive?

Black South African youth stories. But are they being seen?

Facebook Africa's Musa Kalenga at Nedbank   on the state of social media according to South Africa's most popular social...
03/11/2015

Facebook Africa's Musa Kalenga at Nedbank on the state of social media according to South Africa's most popular social networking platform.

What is the state of social media in the world according to Facebook? What are the 5 new technologies or strategies brands most need to know about to make th...

Luvuyo Mandela, Milisuthando Bongela and Khaya Dlanga at Nedbank   shared personal stories about how online is changing ...
30/10/2015

Luvuyo Mandela, Milisuthando Bongela and Khaya Dlanga at Nedbank shared personal stories about how online is changing society, and in particular, youth culture. How social media and digital channels are giving a new voice to create personal brands.

Personal stories about how online is changing society, and in particular, youth culture. How social media and digital channels are giving a new voice to crea...

Chris Roper spoke about data and democracy at Nedbank  . This is his talk on how people and brands use data to tell stor...
26/10/2015

Chris Roper spoke about data and democracy at Nedbank . This is his talk on how people and brands use data to tell stories that change the world.

Data and democracy: How people and brands use data to tell stories that change the world.

Dr. Michael Wu, founder of the Facebook Engagement Index (FEI) and Chief Scientist at Lithium Technologies spoke at Nedb...
22/10/2015

Dr. Michael Wu, founder of the Facebook Engagement Index (FEI) and Chief Scientist at Lithium Technologies spoke at Nedbank on the Science of Social. Watch and learn how you can acquire audiences, engage them, enlist them and monetise social media performance.

This is how Doctor Sindi uses social media and digital technology to share health-related knowledge with Africa. How did...
21/10/2015

This is how Doctor Sindi uses social media and digital technology to share health-related knowledge with Africa. How did she get in to it? What impact is she making? See what she had to say at Nedbank

The LazarusMan opened for Spike Lee at Nedbank   and wowed the crowd! If you went to Little Dragon this weekend you will...
19/10/2015

The LazarusMan opened for Spike Lee at Nedbank and wowed the crowd! If you went to Little Dragon this weekend you will recognise this incredible Slam Poet.

The crowd and Twitter absolutely loved Tribe novelist, Rahla Xenopoulos' talk on how to tell great stories.Watch her ful...
16/10/2015

The crowd and Twitter absolutely loved Tribe novelist, Rahla Xenopoulos' talk on how to tell great stories.Watch her full talk at Nedbank here http://bit.ly/1X8Fee2

Didn't make it to Nedbank  ? Well now you can watch the conference in snackable chunks! Here is Jason Xenopoulos' inspir...
16/10/2015

Didn't make it to Nedbank ? Well now you can watch the conference in snackable chunks! Here is Jason Xenopoulos' inspiring opening speech about Stories in the Digital Age http://bit.ly/1LRnM5E

Didn't make it to Nedbank  ? Well now you can watch the conference in snackable chunks! Here is Jason Xenopoulos' inspir...
15/10/2015

Didn't make it to Nedbank ? Well now you can watch the conference in snackable chunks! Here is Jason Xenopoulos' inspiring opening speech about Stories in the Digital Age http://bit.ly/1GIqaKN

Filmmaker Spike Lee was in South Africa for the Digital Edge conference. He sat down with Maggs on Media, albeit briefly...
02/10/2015

Filmmaker Spike Lee was in South Africa for the Digital Edge conference. He sat down with Maggs on Media, albeit briefly to talk about the increasing role of digital influence in film and television commercials.

21/09/2015
14/09/2015

Stories are part of who we are and technology has opened new ways for us to share our stories. Sponsored by Nedbank and Native VML in collaboration with 360 Degrees the 7th edition of the Digital Edge Live took place recently at the Sandton Convention Centre...

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