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NicheCreative Crafting brands, Driving Growth

POV: When the people behind the camera finally step in front of it 👀📸Earlier this month we turned the lens on ourselves ...
16/07/2025

POV: When the people behind the camera finally step in front of it 👀📸
Earlier this month we turned the lens on ourselves (gasp!) for a brand photoshoot - and Anida van Rhyn captured us in the best light, literally and figuratively. ✨

We’ve already shared a few sneak peeks (we couldn’t resist), but now we’re sharing the full magic. Anida, thank you for your beautiful eye and effortless talent -we LOVED working with you!

Go check out her work on Instagram and Facebook - you’ll want to book her before the rest of the world catches on. 💁‍♀️

Yes, we coordinated colours.
No, we didn’t do our own makeup.
A huge thank you to our friend/ sister! for making us feel and look amazing- hair, makeup, and moral support. We couldn’t have done it without you! 💄✨

13/07/2025
Packaging mistakes we wish were fictional: 1. Not thinking about the wording ✍️ 2. Product image vs. reality — disappoin...
27/05/2025

Packaging mistakes we wish were fictional:
1. Not thinking about the wording ✍️
2. Product image vs. reality — disappointment incoming 📦➡️😬
3. “Tastes like grandma” — we have… questions 🤨

All jokes aside, your packaging isn’t just pretty paper — it’s your brand’s handshake 🤝. The right design builds trust, sets expectations, and makes your product stand out on the shelf (or scroll) ✨. Missteps? They can cost you customers — and credibility.

Nail your packaging, and you’re halfway to a loyal fan base ✔️

Was asked to design just *one* label — sounds simple, right? But great design is never just about “making it look nice.”...
23/05/2025

Was asked to design just *one* label — sounds simple, right? But great design is never just about “making it look nice.” It’s a creative *and* collaborative process that dives deep into brand messaging, values, and audience. 🧠🎨

This project is a perfect example of how design choices—like color, typography, layout, and tone—can completely shift the look and feel of a brand.✨ That’s why having options is so important. Exploring different directions allows us to see how each version tells a slightly different story, and how subtle shifts can dramatically change perception.

Because in the end, good design isn’t just what you see. It’s how it *feels*—and how clearly it speaks your brand’s truth. 💬💡
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