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Passion Seed Communications

Passion Seed Communications (PSC) is a for-profit social enterprise that produces social impact films and campaigns for underserved community members.

16/07/2025

MEET THE TEAM | Ayanda Thwala

Today, we want to acknowledge for her role in the research and production of “Dear Sikhonkwane”.

Ayanda is a Mpumalanga based emerging filmmaker, scriptwriter, and storyteller with a growing voice in documentary filmmaking. A graduate of Film and Television Production from the University of Johannesburg, her passion lies in crafting socially conscious stories that challenge stereotypes and reflect the complexity of lived experiences. Ayanda’s dedication to research and production support brought invaluable insight and depth to “Dear Sikhonkwane”.

She is currently partnered with Yster Productions to produce her personal documentary, “Remember Their Names”, funded by the National Film and Video Foundation (NFVF), a milestone reflecting her professional growth and vision.

We are grateful for Ayanda’s commitment and the passion she brought to this project 🙏🏾

10/07/2025

MEET THE TEAM | Sihle Hlophe

Meet the visionary behind “Dear Sikhonkwane”, , the film’s Director and Producer.

Her passion for indigenous languages and untold stories is the heartbeat of “Dear Sikhonkwane”, a love letter to one of the first SiSwati authors, and a powerful reflection on language, memory, and legacy.

A multi-award-winning South African filmmaker and story development consultant, her work has been recognised with numerous accolades including three SAFTA Awards (one for Best Achievement In Directing). She is currently directing two feature-length documentaries. Past documentaries include “Medupi & The Rose Of Marapong” (15 min) “Lobola, A Bride’s True Price?” (96 min), “Lindela Under Lockdown” (8 min) and “Celebrating Herstory Through Song (12 min). She has also directed two TV films for Showmax, a 13-part mock-series and two short films. Her work has been screened at over 70 international film festivals.

02/07/2025

MEET THE TEAM | Khule Mayisa

Some editors stitch scenes together. But weaves meaning.

As the editor of “Dear Sikhonkwane”, Khule helped unlock layers of meaning that transformed the film into the experience it is today.

Khule is an independent director, editor, and photographer from Johannesburg who uses film to confront Black oppression and erasure. Since graduating with a BA in Film & Television in 2018, she’s directed music videos and experimental shorts, with a poetic style that Mail & Guardian describes as, “Blending polemicism with a unique, sensuous visual sensibility.”

Her 2021 short “Okumhlophe” won two international awards, and her work has screened at festivals in South Africa, Nigeria, Germany, Poland, the UK, and the USA. She was selected for Frankfurt’s prestigious B3 Hessenlab and is currently one of the directors on the NFVF Youth Filmmaker Project, with a 10-part anthology due in 2025.

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26/06/2025

MEET THE TEAM | Mpumi Mbete-Khunga

We’re thrilled to continue our Meet the Team series with powerhouse

Mpumi wasn’t just the story development consultant, she was also one of our SiSwati translators. She played a pivotal role in bringing nuance, depth, and cultural integrity to the story.

With over 15 years of experience in TV, radio, and film, Mpumi began her media journey as a TV presenter on Ses’khona (SABC1), later gracing the airwaves on Ligwalagwala FM and Rise FM Mpumalanga. She grew from a production assistant to series producer of the acclaimed political debate show, The Big Debate.

A passionate advocate for social justice, Mpumi also serves as Chairperson of Childline Mpumalanga and brings a sharp research lens to her media work. Holding a BA in Journalism from UJ, she’s committed to centering indigenous languages and stories in all that she does.

Mpumi, thank you for helping us tell this story with the care and authenticity it deserves. 💛

23/06/2025

MEET THE ILLUSTRATOR I MUSONDA KABWE 🎨

is the creative force behind the illustrations in our latest film “Dear Sikhonkwane”.

Musonda’s work fluidly blends traditional and digital techniques, driven by intuition and an eye for powerful social commentary. His illustrations have been featured in Foreign Policy Magazine, The Mail & Guardian, and Design Indaba, and he’s collaborated with major brands like Adobe, Mastercard, and Nando’s.

In “Dear Sikhonkwane”, his artistry helps shape the emotional tone of the story, breathing life into memory, culture, and spirit.

Swipe to view some of the unused gems from the production and don’t forget, you can see more of his work in the film itself.

Let me know if you’d like a shorter version for Instagram Stories or a carousel caption with individual slide prompts!

18/06/2025

🎬 MEET THE TEAM BEHIND “DEAR SIKHONKWANE”

We’re proud to celebrate the incredible team who brought this film to life. First up is our Director of Photography, , whose powerful visual storytelling helped shape the heart and soul of the project.

Jodi Windvogel is a South African documentary photographer and filmmaker from Cape Town, dedicated to dismantling stereotypes and highlighting critical social issues such as land, memory, gender, and displacement. Their work intricately captures human experiences, fostering authentic connections between subjects and viewers.

As a cinematographer, Jodi has worked on both short and longer-form documentaries, including films for the Goethe-Institut and Fees Must Fall, which screened at film festivals in Europe and Canada. Their filmmaking approach explores narratives with depth and nuance, amplifying the resilience of marginalized communities.

Their artistic practice is deeply personal, driven by a commitment to reshaping narratives and fostering empathy. Through their lens, they aim to ignite dialogue and inspire transformative change. Whether through still images or moving visuals, they strive to present fresh perspectives that challenge assumptions and invite a more expansive, compassionate understanding of the world.

We’re deeply grateful for the care, artistry, and intention Jodi brought to Dear Sikhonkwane. Their contribution has left a lasting imprint on the film and the team.

📽️ Stay tuned as we continue to introduce the brilliant minds behind Dear Sikhonkwane.

06/06/2025

WORLD PREMIERE ANNOUNCEMENT 🎥🏆

Our documentary DEAR SIKHONKWANE will have its world premiere at the in Philadelphia, USA 🇺🇸

Selected from an outstanding 2,277 submissions, “Dear Sikhonkwane” will screen at this globally renowned celebration of Black, Brown, and Indigenous storytelling from July 31 to August 3, 2025.

The film pays tribute to Sikhonkwane Steven Mahlalela, one of the first SiSwati authors — a visionary who wrote, co-wrote, and edited over 40 books, yet remains largely unknown. His work shaped SiSwati literature and inspired generations of readers and writers.

We are proud to honour his legacy and bring his story to the world stage. Thank you to our incredible team and supporters who made this possible.

Funded By and

📍See you in Philly!

28/05/2025

🥁 Drum roll please…

Our latest baby, “Dear Sikhonkwane”, a 21-minute SiSwati documentary, is officially having its world premiere in July 👀🔥

This project means the world to us. Huge shoutout to the Mahlalela family, the incredible crew, and everyone who poured their heart into making this project a reality 🖤

“Dear Sikhonkwane” is an intimate portrait of one of the first SiSwati authors, who wrote, co-wrote and edited over 40 books. Told through the eyes of someone who deeply admired him, the film is a love letter to his legacy.

Stay glued to our page — we’ll be dropping more details soon!

Let’s gooo! 🚀🎬

12/05/2025

We’re beaming with pride! Our Executive Producer, Sihle Hlophe, has been featured in a powerful campaign by and the , celebrating the resilience and brilliance of working mothers.

In the article, Sihle opens up about what it truly means to juggle leadership and motherhood — not as a sacrifice, but as a form of strength. Her story challenges outdated stereotypes and reminds us why creating supportive, inclusive environments for working moms isn’t just important — it’s essential.

This isn’t just a moment of recognition — it’s a call to action. Let’s amplify the voices of women who lead, nurture, create, and inspire — often all at once.

Read the full article via the link in bio.

10/04/2025

IMPACT SCREENINGS 🎥🤩🍿✊🏽

took our films “Nomfundo” and “Lobola, A Bride’s True Price?” right into the heart of communities in Mpumalanga, KwaZulu-Natal, and the Free State. Last year, they hosted powerful Impact Screenings in Middleburg , Mashishing, Bloemfontein, Es**rt, Ngwelezane and Mashishing.

The feedback, the conversations, the energy — it reminded us why we do this. We believe in the power of film to inspire, to spark dialogue, and to drive change. We’re excited for what’s next. More screenings. More connection. More impact.

Thank you to Sunshine Cinema for bridging the gap and bringing our films to the people who need and want them most ❤️🎥🙌🏽

02/04/2025

The harrowing story of 7 year old Cwecwe is yet another painful reminder of the systemic failures in protecting our children. We stand in solidarity with the movement demanding justice and accountability. As filmmakers and storytellers, we have a responsibility to shine a light on injustices, amplify unheard voices, and push for meaningful change.

Join the call for justice by signing petitions and raising awareness. We cannot keep quiet about this.

28/03/2025

LOBOLA THESIS PASSED WITH DISTINCTION 👩‍🎓🥂

Last year, a master’s student from the University of Johannesburg reached out to ask if she could base her thesis on “Lobola, A Bride Price?”. We’re thrilled to share that she graduated cm laude!

This is such a proud moment for us. It’s exactly the kind of impact we strive for as a film-driven social enterprise: creating work that sparks dialogue, shifts perspectives, and inspires change.

For a young Black woman in academia to explore the complexities of lobola through our film and achieve such success is deeply rewarding. We congratulate her on this incredible achievement — well done!

Here’s to making meaningful work that outlives us 🙌🏽

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Tuesday	09:00 - 06:00
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