Believ Content Agency

19/04/2021

It was such a pleasure to support Izette Remapped Coaching to find the words to describe her coaching business.

06/05/2020

Oasis Haven is a family that is authentic, vulnerable and brave. To remind ourselves of our values, we wrote a letter from ourselves at the end of the COVID-...

04/05/2020

We're so proud of this video that we put together during lockdown for Oasis Haven. Take a look and donate to help them take care of their children during the COVID-19 pandemic. Donate here: https://www.givengain.com/cc/hopefultogether/

10/02/2020

HotChillee is once again inviting young riders from across the Western Cape to compete at the Cape Rouleur Young Rider Prologue, which takes place in Franschhoek next month. This is the fourth year of the initiative where riders stand a chance to join their Development Rider Programme and take part....

29/10/2019

There are 3 factors that we believe any organisation needs to become a superhero. And, these factors are things that your organisation can do too.

Forbes recently highlighted how one small hospital in Canada successfully used peer-to-peer fundraising to raise more than $1.7 million since 2017 and became a peer-to-peer fundraising superhero.

27/03/2019

We had a 3-week campaign planned leading up to IRONMAN South Africa in the hope of raising R20 000 for the Smile Foundation.

The hook was my personal story which included learning swimming technique only 14 months ago and now taking on a daunting 3.8km ocean swim inside IRONMAN. The story also included me overcoming cancer and achieving a successful career even though I grew up in a less than privileged environment.

Those are great hooks but they could be lost if not executed properly. So here's what I did.

I invited my audience/social media followers into my journey months before IRONMAN South Africa. When I had a bad swim where I gave up on the session, I would be open and honest about it. When I achieved a new milestone of swimming a new distance in the ocean, I shared that.

The key is being vulnerable and authentic in the hope to help someone else watching.

These smaller pieces of content are what Gary Vaynerchuck calls jabbing, before the big right hook.

Our big right hook was in the form of a 5-minute video, visually telling my story with more depth.

Through inviting people into my story in the lead-up, people would have known parts of the story but not all of it.

We worked really hard on the script to get everything across in an honest way.

The pillar content (the video) acted people to move. We raised R20 000 within 4 days!

With two weeks still to go to the race, we've now increased the target to R30 000.

Each surgery costs the Smile Foundation roughly R15 000. Children receive the surgery for free. If we hit our next target, it means two children's lives will be changed forever.

If you'd like to talk more about producing content that acts people to move, please email me: [email protected]

If you'd like to support my journey, let's make a difference for Smile Foundation. Support my campaign here: https://buff.ly/2TioNPl

07/02/2019

Happy Birthday, winner of Omloop Het Nieuwsblad and Amstel Gold Race, Michael Valgren.

05/02/2019

Moving and emotion story of an Iranian athlete and her fight to ride her bike in a country where it isn't allowed for women to ride in public. Read more:

26/01/2019

It a GO - SMS lines are open!
Your R15 sms registration/donation will assist us to make a difference for kids in need
All successful registrations will receive a ''Thank You'' confirmation SMS, to acknowledge receipt of your support.
Please share for maximum reach.