02/06/2025
It is both an honor and a responsibility to write before you as we discuss a subject close to all our hearts: the elevation, promotion, and global positioning of our local artists in the film industry and art widely.
For far too long, our continent—and indeed our country Zambia—has been rich in talent but underserved in opportunity. Our actors, writers, directors, and cinematographers possess the creativity, resilience, and originality that the world craves. But talent alone is not enough. We must actively engage and sell our artists in our productions—not just to the local market—but to the global industry that is constantly searching for fresh, authentic voices.
Why Now?
The global film industry is shifting. Audiences are demanding new narratives—stories with depth, culture, and truth. From Nollywood to Netflix, from Lusaka to Los Angeles, the world is more connected than ever. This is our time.
We must move beyond simply showcasing talent; we must package it, protect it, and present it on the right platforms, with the right partners.
How Do We Do That?
Talent Development & Training
We must equip our artists with not just technical skills, but also global industry knowledge—script formatting, pitch decks, industry etiquette, branding, and legal literacy.
Strategic Representation
Artists need agents, managers, and production houses that understand the international market. Representation matters—not just in contracts, but in perception.
Cross-Border Collaborations
We must encourage co-productions, exchange programs, and partnerships with international studios and streaming platforms. This opens doors for exposure, funding, and credibility.
Government & Private Sector Support
Policies that protect intellectual property, provide film incentives, and promote local content are critical. We must invest in our storytellers like we invest in infrastructure—because they build our cultural legacy.
Platforms for Exposure
From film festivals to digital showcases..
