17/11/2025
More Tourists Coming to Zambia
Zambia Records Historic 2.2 Million International Tourist Arrivals in 2024, Eyes Further Growth in 2025
By John Chola
Lusaka, September, 2025 - ZAMBIA’s tourism sector has reached a historic milestone, surpassing 2.2 million international tourist arrivals in 2024, marking a 35.3 percent increase from the previous year.
The sector also delivered strong economic returns, with K319.5 million in non-tax revenue, exceeding the projected K200.9 million by 59 percent
The announcement was made Thursday by the Minister of Tourism, Rodney Sikumba, during a press briefing in Lusaka, where he outlined the sector’s achievements and the government’s vision for 2025.
Sikumba reaffirmed the government’s commitment to positioning Zambia as a top global tourism destination, leveraging its rich wildlife, breathtaking landscapes, and vibrant cultural heritage.
Tourism Growth and Economic Impact
In 2024, Zambia recorded 2,199,820 international arrivals, reflecting growing global interest in the country’s tourism offerings.
Visits to national parks, museums, and heritage sites also increased by nine percent, reaching 530,110 visitors.
The Ministry attributed this success to aggressive marketing strategies, improved infrastructure, and the re-launch of the ‘Take Holiday Yamu Loko’ domestic tourism campaign, which attracted 51 tourism operators.
Additionally, Zambia’s tourism content amassed 1.5 billion digital global views, significantly enhancing the country’s international visibility.
Major Developments and Conservation Efforts
Sikumba highlighted several initiatives to ensure sustainable tourism growth, including:
Wildlife Protection:
Launched the National Community-Based Natural Resources Management (CBNRM) Policy (2023-2027).
Procured six motor vehicles for rapid response to human-wildlife conflicts.
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