31/07/2025
The Future of Local Content Creation: A New Dawn for Zambian Artists
For too long, Zambian content creators have been underpaid, overlooked, and undervalued. You pour hours into your work music videos, comedy skits, spoken word, interviews, podcasts and then post it to platforms like YouTube… only to receive cents, or often nothing at all.
Why? Because YouTube's payment system relies heavily on advertisers. In countries like Zambia, where Google Ads isn’t widely used by local businesses, creators receive minimal income because there’s no real advertiser demand targeting Zambian viewers.
Imagine Getting K0.22 Per View
If you earned K0.22 per view, and your video got just 2,000,000 views, you’d make K440,000.
That’s more than money that’s momentum. It’s enough to invest back into your brand, shoot higher quality videos, market your work, and even tour. That kind of empowerment is exactly what Zambian creators deserve and it’s what we’re working toward.
AltDev’s Vision: A Local Platform for Global Impact
At AltDev, we're committed to building our own Zambian video platform one that understands, values, and rewards local creators. This isn’t just an app it’s a shift in power.
And while this is a long-term project, we want you to know: it will come to pass.
Our goal is to create a platform that:
Pays creators fairly per view
Partners with local advertisers and brands
Showcases authentic Zambian content to the world
Builds a sustainable digital ecosystem that benefits artists, fans, and businesses alike
And if anyone admires this vision and chooses to build their own version of it well and good. Because at the end of the day, it will still benefit all Zambians. This isn’t about owning the space it’s about opening it up.
The World Will Watch Us
How do we attract foreign audiences? Through powerful, authentic content.
We’re not trying to impress the world by imitating it we’re going to impress the world by being ourselves. From Bemba poetry to street interviews in Kanyama, from Lusaka house music to tours storytelling our stories are worth watching. People everywhere are hungry for realness, and Zambia has that in abundance.
This is how we’ll stand out: by going deeper into who we are, not running from it.User Trust Is Everything Technology can be built but belief takes trust.If we want a platform that serves Zambian creators, we must support it together. That means watching, sharing, streaming, and trusting in something built by us, for us.We’re not saying abandon YouTube we’re saying build something local alongside it. And in time, as the platform grows and proves itself, you’ll be proud to say you were part of it from the start.
This is our moment to create a system that works not just for creators, but for the whole nation.Ndine EmmaB FlowGC ComedyVUBWI take note of this
Let’s build it.
Let’s believe in it.
It will come to pass.
Jacob Mujuda
Founder, AltDev
