02/07/2025
OVER 5,000 RURAL GIRLS TO BENEFIT FROM WORLD VISION ZAMBIA'S THEFLOWFUND REUSABLE SANITARY TOWELS
Reported by: The Agency Media.
Date: 2nd July, 2025.
Lusaka, Zambia
In a bold stride toward ending menstrual poverty and breaking the stigma surrounding menstruation in rural Zambia, World Vision Zambia has officially launched TheFlowFund, an innovative campaign to raise K700,000 by December 2025 to provide quality reusable sanitary towels to 5,000 girls.
The initiative, under the broader program, aligns with efforts to empower 15,000 girls who are at risk of or have been rescued from, child marriage by ensuring they remain in school and retain their dignity during their menstrual cycles.
Speaking at the launch, World Vision Zambia Board Representative, Mr. Simon Ziba, emphasized that TheFlowFund is more than just a donation drive, it is a transformational initiative to “bring dignity, break taboos and give girls opportunities.”
“Far too many girls in rural areas miss school or drop out entirely due to the lack of access to sanitary products and the stigma attached to menstruation,” Ziba stated. “Through , we are taking a stand to ensure that periods do not steal girls’ futures.”
The campaign is backed by Absa Bank Zambia, Ajay Industrial Corporation Zambia Ltd and Pick n Pay Zambia, showcasing a united private sector commitment to addressing menstrual health management as a critical component of girl empowerment and gender equality.
Reusable sanitary towels not only offer a sustainable solution for menstrual hygiene management but also reduce financial burdens on vulnerable households while promoting environmental sustainability.
Members of the public are encouraged to join this life-changing cause by donating to TheFlowFund, reinforcing collective efforts to ensure that every Zambian girl can manage her period with dignity and continue her education without interruption.
Picture Credit: World Vision Zambia
The Agency
