15/06/2025
Day 2: Logo Redesign and Brand Guidelines
Building on yesterday's exploration, I'd like to dive deeper into the logo redesign concept. Here are some potential directions:
•Logo Concepts•:
1. Droplet Emblem: A stylized droplet shape incorporating the Vaseline name or initials, symbolizing protection and care.
2. Shield Icon: A modern shield icon with clean lines, representing Vaseline's protective qualities.
3. Abstract Mark: An abstract mark that combines elements of protection, care, and nourishment.
•Brand Guidelines•:
To support the new logo, I'd develop a comprehensive brand guideline that outlines:
1. Color Palette: A bold, yet soothing color scheme (e.g., blues, greens) that evokes feelings of trust and calmness.
2. Typography: A custom typography system that balances modernity with approachability.
3. Logo Usage: Clear guidelines on logo usage, including minimum size requirements, clear space, and incorrect usage examples.
•Key Considerations•:
1. Heritage: How can we nod to Vaseline's rich history while introducing a modern aesthetic?
2. Scalability: How will the logo perform across various touchpoints, from packaging to digital platforms?
3. Emotional Connection: How can the logo create an emotional connection with the target audience?
•Today's Task•:
Refine the logo concepts based on feedback and explore potential color palettes to support the brand identity.
What are your thoughts on the logo concepts? 🤔
Would you like me to explore any specific design elements further?
Pneuma Graphics Media
Vaseline Vaseline #