16/01/2026
Vemuganga FM Media Impact Summary
Project Title: Community-Led Campaign on Girls’ Education
Implementing Partner: Forum for African Women Educationalists Zimbabwe (FAWEZI)
Media Partner: Vemuganga Community Radio FM 106.8
Support: UNICEF
Date of Activity: 16 December 2025
Location: Mahenye and Maparadze, Ward 29, Chipinge South District
1. Purpose of Media Engagement
The media engagement aimed to increase awareness, knowledge, and community dialogue around girls’ education, adolescent sexual and reproductive health, school re-entry policy, and prevention of early pregnancy and school drop-out among adolescent girls.
2. Target Audience
Adolescent girls and young women (10–24 years)
Parents and caregivers
Traditional leaders and community gatekeepers
Teachers and School Development Committees
Youth and community-based organisations
Policy implementers at ward and district level
3. Media Platforms Utilised
Live Facebook broadcast by Vemuganga FM
Community radio broadcast on Vemuganga FM 106.8
Recorded radio programme (15 minutes) for repeated broadcasting
Social media posts and clips for post-event engagement
4. Key Outputs (Monitoring Indicators)
Indicator Result
~Live community dialogue conducted 1
~Live Facebook broadcast 1
~Recorded radio programme produced 5 1 (15 minutes for FAWEZI) and 4(30 Minutes each for additional content)
~Radio rebroadcasts Ongoing
~Community voices featured Adolescent girls, parents, leaders, service providers
~Social media posts generated Multiple
5. Audience Reach and Engagement (Quantitative Results)
Radio Reach
Estimated listeners reached through radio broadcasting: ~21,000
Potential population coverage: 200,000+
Social Media Reach
Average views per post: 16,000
Peak views on topical programmes: up to 140,000
Total engagement: 300+ comments, indicating active community participation
6. Audience Profile (Disaggregated Data)
Gender
Male: 66%
Female: 34%
(Lower female participation attributed to time poverty and domestic responsibilities)
Age
70% of listeners are below 44 years
Children and youth account for 80% of listeners within this age group
Key Social Media Age Groups
25–34 years: 31.5%
35–44 years: 31%
There is need to improve the listenership of women through targeted mobilization
7. Key Messages Amplified
Importance of girls’ education and school retention
Risks and consequences of early pregnancy and early sexual debut
Availability of the school re-entry policy for pregnant learners and young mothers
Gaps in puberty and sexual and reproductive health information
Community responsibility in protecting and supporting adolescent girls
8. Immediate Outcomes (Outcome Indicators)
Increased community awareness of barriers affecting girls’ education
Strengthened community dialogue involving adolescents, parents, and leaders
Improved visibility of adolescent girls’ voices in local media spaces
Increased knowledge of the school re-entry policy, particularly among caregivers
Positive engagement from youth, indicating relevance and resonance of messaging
9. Contribution to FAWEZI M&E Outcomes
~This media intervention contributes to FAWEZI’s broader outcomes by:
~Supporting behaviour change communication on girls’ education
~Reinforcing community ownership of girls’ education challenges and solutions
~Enhancing accountability and advocacy at community level
~Extending programme reach beyond physical participants through radio and digital media
10. Sustainability and Follow-Up
~The radio programme continues to be rebroadcast, extending message lifespan
~Content remains accessible for future advocacy, community dialogues, and training
~Media partnership with Vemuganga FM strengthens long-term community engagement
11. Evidence Sources for Verification
Vemuganga FM broadcast schedules
Social media analytics (Facebook insights)
Recorded radio programme
Community engagement logs and listener feedback
12. Summary
The collaboration between FAWEZI and Vemuganga Community Radio effectively leveraged community media to reach over 21,000 radio listeners and tens of thousands of social media users. The intervention amplified critical messages on girls’ education, early pregnancy prevention, and school re-entry, while centring the voices of adolescent girls. Continued rebroadcasting ensures sustained impact and reinforces FAWEZI’s commitment to community-driven, evidence-based programming.
