22/10/2025
A lot of creative teams say they work well under pressure ๐ค
At we got to test that properly last week as our team handled the full content rollout for the Abu Dhabi T10 Draft ๐
โฐ Two hours.
โ No replays.
๐ฅ๏ธ Everything going straight to screen or social.
๐ช๐๐๐ง ๐ง๐๐๐ง ๐๐ก๐ฉ๐ข๐๐ฉ๐๐: ๐
โ๏ธ 90+ pieces of content created & posted in 120 minutes
โ๏ธ Real-time community engagement
โ๏ธ Copy written for every announcement and post
โ๏ธ On-screen graphics and animations
โ๏ธ Andโฆ a tournament wrap video (thankfully not made in those two hours)
It took planning, clear roles and a team that trusts each other when the clock is ticking.
No drama. Just focus & probably too much caffeine โ
With the 2025 Abu Dhabi T10 around the corner, weโll be back in the UAE bringing to life.
Sleep deprivation imminent ๐
