DeTA, Dairah (2025)

13/05/2022

We remember and honor the contribution of HH Sheikh Khalifa bin Zayed Al Nahyan to building this great nation. May his soul Rest In Peace 🙏🏽

📸ELYGRAF ™

01/05/2022

What’s news?
UAE’s Metaverse pioneer Bedu launches in Dubai (zawya.com)

Humour me more, please?
- Bedu, a pioneer in Web3 technologies and solutions, has launched in Dubai

- Web3 uses AI, machine learning and blockchain to make the internet smarter

- Bedu operates under two business verticals: Bedu Labs and Bedu World

Why does it matter?
Bedu was “formed to bring expertise and investment from around the world to the UAE” to accelerate the development of Web3, blockchain, NFTs and the Metaverse.

What’s in it for me?
For you and the MENA region, Bedu’s expanding business in NFTs and blockchain is good news. The first exciting project from Bedu as part of the UAENFT collection is the ‘From Desert to Mars’ that showcases works created by seven international NFT artists.

Doukani.com Priya Komalavally Muralidharan NFTI

01/05/2022

What’s news?
Abu Dhabi unveils world’s biggest Arabic AI language processing model (thenationalnews.com)

Humour me more, please?
- Abu Dhabi has unveiled world’s biggest natural language processing (NPL) model for the Arabic language
- The NPL is a milestone in the AI sector
- The Noor model, developed at Abu Dhabi’s Technology Innovation Institute, can help in the making of chatbots, market intelligence and machine translation tools
- Currently, most such tools cater to English and Chinese speaking markets

Why does it matter?
According to the team that developed it, Noor can be used by companies and academics to build new tools, or to develop new Arabic virtual assistants. A smaller version would also be
made available to the public.

What’s in it for me?
Noor is the “largest high-quality cross-domain Arabic dataset ever made. It can summarise texts, assist with writing, power chatbots and evaluate the language level of people.

Doukani.com Priya Komalavally Muralidharan

01/05/2022

What’s news?
IN4X Global introduces cryptocurrency payment solution in the Middle East (gulfbusiness.com)

Humour me more, please?
- iOWN wallet is cryptocurrency company IN4X Clobal’s new payment solution for Middle East
- The new platform seeks to “empower businesses to accept cryptocurrencies as an additional payment mode”
- The iOWN wallet also accepts the iOWN token, USDT, USDC, and various other cryptocurrencies

Why does it matter?
The crypto payment gateway enables speedy transactions at any bank in the world, with seamless and real-time tracking of orders and payments. Businesses also have the option for instantaneous cash to crypto conversions.

What’s in it for me?
If you believe that crypto is the future of business, you have reason to be happy. The use of cryptocurrency has been growing stronger “in terms of variety, acceptance, versatility, and knowledge”

Doukani.com Priya Komalavally Muralidharan IOWN Token

01/05/2022

What’s news?
Ajman Free Zone to facilitate e-commerce sector’s growth - GulfToday

Humour me more, please?
- UAEs Ajman Free Zone (AFZ) has become an Amazon Web Services (AWS)Activate Provider
- This means that startups affiliated with AFZ can apply for the AWS incentive programme and receive free AWS credits, technical support, training, resources and more
- The AWS programme offers grants up to $25,000 to qualified startups
- AFZ helps make Ajman a preferred destination on the regional investment map

Why does it matter?
The AWS Activate Provider status is another step towards cementing AFZ’s position in the region’s e-commerce and IT sectors.

What’s in it for me?
Through the AWS incentive programme, AFZ will now offer a wide range of programmes with benefits for startups.

Ajman Free Zone Doukani.com Priya Komalavally Muralidharan

01/05/2022

What’s news?
How the UAE is rethinking the concept store | Vogue Business

Humour me more, please?
- Majid al Futtaim (MAF), which operates Mall of the Emirates in Dubai, says that UAE customer confidence was at its highest level in 10 years in Q3 2021

- MAF research shows that the footfall in the malls for the said quarter was up by 18% on the same period in 2020

- With Dubai retail picking up after the pandemic, the returning customer are looking for something extra

- The new concept store, a mix of hospitality and retail under one roof, is the answer to that

- Luxury shopping on wheels — “where you can literally hop on and shop in a luxury bus” — is another new retail experience

Why does it matter?
Concept stores are writing a new chapter in Dubai’s retail history. In January 2021, the launch of That Concept Store, a high-profile store at Mall of the Emirates, marked MAF’s entry into concept retailing.

In January 2022, MAF added Store of the Future at Mall of the
Emirates to its concept store portfolio, combining e-commerce and an experiential physical space. With cameras, sensors and AI technology, it offers a hyper-personalised shopping experience.

What’s in it for me?
A high-spend youth-driven market like the UAE is the ideal ground for concept stores. Which means it will get more global concept store players such as Dover Street Market and 10 Corso Como.

01/05/2022

April 22, Top 5 e-commerce News this week

This week read how UAE is rethinking Concept Store.
A new cryptocurrency payment solution is introduced in the Middle East. Find out more.
And world’s biggest Arabic AI language processing model is launched in Abu Dhabi. Guess what it is called.

For more, follow us on FB, Instagram, Linkedin and Telegram.

15/04/2022

What’s news?
Metaverse will not be a distraction for advertisers or brands, says ad guru Jon Cook | Business – Gulf News

Humour me more, please?
- In a recent interview, Jon Cook, global CEO at VMLY&R, said Metaverse won’t be a distraction for agencies who are at the top of the brand engagement game
- Cook added that in the last two years, more and more “people have flocked to virtual and gaming escapes such as Fortnite, Roblox, or Decentraland”
- With cost inflation likely to be a 2022 constant, Cook says that the brands “who make big moves and statements while others sit out the inflation chaos” will win

Why does it matter?
Metaverse is said to have changed the game of advertising and agencies are now trying to tap into the potential that the Metaverse has. These are interesting times for the ad marketing sector.

What’s in it for me?
You stand to benefit as a consumer when all players in the market are trying up the standard of the game.

15/04/2022

What’s news?
Nearly 72 percent of UAE consumers spend 15 minutes on research before buying - Arabian Business

Humour me more, please?
- A new consumer study has revealed that 72% of UAE consumers spend at least 15 minutes researching before buying
- Around 80% check at least three sources before making a purchase
- Consumers cited “greater reliance” on fellow customer reviews (69%) and online research (65%)

Why does it matter?
The Kearney Consumer Education study says that during the pandemic, consumers got used to buying online. Therefore, reviews and research are now part of the game. And it’s a cue for brands and businesses to adapt themselves to the post-pandemic consumer.

What’s in it for me?
A chance to understand your audience. New products, smart innovations and persuasive marketing are important, but not more than the knowledge of attracting the buyer and winning their trust. Going forward, the study found that consumers will begin demonstrating more traditional inflationary behaviours.

15/04/2022

What’s news?
Kuwait ranks third among GCC states in personal well-being - ARAB TIMES - KUWAIT NEWS (arabtimesonline.com)

Humour me more, please?
- Kuwait comes third among the GCC countries in terms of personal well-being
- The ranking is based on the 35% growth that Kuwait’s luxury goods market saw in 2021. It is the highest growth in the Gulf region for 2021
- UAE and Saudi Arabia come first and second in the list respectively
- The Gulf’s personal luxury goods market is expected to reach $11 billion in 2023

Why does it matter?
A report issued by the Chalhoub Group, a luxury goods retailer and distributor in the UAE, and the Fashion Authority goes to show that the luxury goods market in the Gulf showed an early recovery post-pandemic. And several factors have contributed to the rising curve: growth of domestic spending, return of international tourists, entry of new categories of consumers in the luxury sector and innovations in products.

What’s in it for me?
Not a ray but a flame of hope that things are finally looking up. Though travel restrictions have been eased, you must not forget that during the first few waves of the pandemic in 2020 and 2021, the domestic buyer kept the luxury goods business from drying up. The inward spending has been a game-changer.

15/04/2022

What’s news?
Dubai CommerCity launches e-commerce academy with AstroLabs - News | Khaleej Times

Humour me more, please?
- Leading e-commerce free zone Dubai CommerCity and AstroLabs, a digital
capability-building company, are set to launch an e-commerce academy
- The academy will come up at Dubai CommerCity in Umm Ramool
- It will offer training boot camps, webinars, coding hackathons, online courses and internship opportunities with e-commerce companies
- The talent and skills demand facing the e-commerce sector currently far outweighs the supply
- The skills gap affects businesses struggling to diversify their teams

Why does it matter?
The Dubai CommerCity-AstroLabs partnership is important because it seeks to
improve the e-commerce talent pool of the UAE. This is expected to benefit the entire MENA region.

What’s in it for me?
Two things. If you’re already in the e-commerce sector, here’s your chance to hone your own and your staff’s skills. And if you’re still planning to launch your career in e-commerce, this is your chance to learn A-Z.

Dubai Commercity AstroLabs

15/04/2022

Shopify acquires Dovetale, an influencer marketing startup from New York | ecommercenews.eu

Humour me more, please?

- Leading e-commerce platform Shopify has acquired Dovetale, an influencer marketing startup from New York.
- Dovetale connects businesses and social media influencers, making it easier to partner with influencers and track the brand’s sales.
- Dovetale charged at AED 357/ month will be free to use for all Shopify users

Why does it matter?
The acquisition is part of Shopify’s move into the influencer market. In 2020, Dovetale already created a Shopify app for influencer campaigns. And only last month, Shopify launched their own Linkpop-tool for influencers to provide links to their multiple endeavors.

What’s in it for me?
It is good news if you are a Shopify user. Even better news if you are a creator and influencer. The acquisition points towards the rapidly growing Influencer and creator’s market. So get that smart phone, tripod and ring light ready and get to action.
Shopify Dovetale

15/04/2022

15 April 2022, Top picks

- Shopify goes shopping!
- Does Advertising and Branding work in the Metaverse.
- How long do consumers in the UAE research before a purchase.

Find out, This and more, in this edition of DeTA!

07/04/2022

Saudi fintech firm Geidea partners with Magnati to bring payment solutions offering into the UAE - Arabian Business

Humour me more, please?
- Saudi fintech firm Geldea has expanded its UAE operations through a partnership with Magnati. Geldea is the largest fintech company in Saudi Arabia by market share

- Geldea’s UAE expansion into the UAE comes almost a year after its launch in Egypt

- Geldea provides more than 700,000 payment terminals across the region and serves over 139,000 trusted merchants including regional and international brands, SMEs as well as e-commerce players.

Why does it matter?
The partnership marks Geidea’s first major agreement in the UAE market and will see Geidea as a payment service provider for Magnati, accelerating seamless digital payments acceptance and increasing its footprint in the UAE.

Wondering who Magnati are? Magnati is the new name for the payments business of First Abu Dhabi Bank (FAB). Using next generation technologies such as APIs, artificial intelligence and machine learning capabilities, Magnati offers payment solutions and services for all industries, including retail, hospitality, government and e-commerce businesses.

What’s in it for me?
If you are a merchant you will benefit from Magnati’s tailored payment solutions, allowing you to accept a wide range of digital payments through a secure, single and seamless API integrated platform, making payments more accessible, affordable and intuitive.

07/04/2022

What’s news?
Scandinavian design-led brand launches first store in the UAE | Gn Focus – Gulf News

Humour me more, please?
- Scandinavian design brand Flying Tiger Copenhagen has launched its first UAE store at Dubai Hills Mall by Emaar

- Be it items for the kitchen, décor, games, sports, fitness, DIY, stationery, or office accessories, Flying Tiger Copenhagen has a wide range of products

- The brand has 900 stores across more than 30 countries worldwide

Why does it matter?
Because this is another international brand bringing their products to the UAE market. Competition is good for customers from a choice and price point of view.

What’s in it for me?
You have one more premium lifestyle store to choose from if you are in Dubai. Spoilt for choices, aren’t you!

07/04/2022

What’s news?
Mashreq Bank launches NEOPAY to consolidate and grow its leadership in the digital payments space across the region (zawya.com)

Humour me more, please?
- Mashreq Bank’s NEOPAY will consolidate the bank’s existing merchant acquiring business into a new, wholly-owned subsidiary

- Mashreq’s merchant acquiring business processes $22 billion of annual volume across retail, government, hospitality and e-commerce sectors

- The launch of NEOPAY comes at a time when digital payments are soaring

Why does it matter?
NEOPAY is one of the top three merchant acquirers in the UAE; with Mashreq’s volumes rising by more than 50% from 2020 to 2021.

What’s in it for me?
Under NEOPAY, Mashreq’s business lines will include consumer payment platforms as well as data monetisation, ‘Buy Now, Pay Later’ and various other software solutions.

07/04/2022

What’s news?
“A historic milestone”: Israel and UAE sign free trade agreement | The Times of Israel

Humour me more, please?
- Israel and the UAE have inked a free trade agreement last week

- Israel’s Economy Ministry said the “comprehensive” agreement covers regulation, customs, services, government procurement, e-commerce and protection of intellectual property rights

- The agreement exempts nearly 95% of products traded between the countries, including food, agriculture, cosmetics, medical equipment and medication, from customs duty

- The UAE and Israel signed a normalisation agreement in 2020 as part of the US-backed Abraham Accords

Why does it matter?
Trade between the countries reached $900 million in 2021, the first full year after the signing of the Abraham Accords. The free trade deal is said to be especially beneficial for Israel because of the impact of the Russia-Ukraine war on its export markets in Europe.

What’s in it for me?
When business is smooth and profitable, bilateral agreements and collaborations in other sectors are the next obvious steps — R&D, venture capitalism and so on

07/04/2022

What’s news?
Ramadan 2022: MENA e-commerce spending to hit $6.2bn in online shopping surge (thenationalnews.com)

Humour me more, please?
- Middle East and North Africa are expected to spend about $6.2 billion in online purchases during this Ramadan

- A report by RedSeer indicates that during Ramadan, consumers spend nearly 12% more than their average online time

- More than 80% of the online sales are made on smartphones

- Shopping in the grocery category is set to skyrocket, pushing its share to 14% of the overall e-retail sector

- Fashion, home and electronics are the three other categories poised to register significant growth during Ramadan

Why does it matter?
Ramadan is the main event in the region’s e-retail calendar along with Black Friday – the shopping day after the US Thanksgiving holiday. These two periods account for about 40% of overall e-commerce spending in the Mena region during the year, RedSeer said.

What’s in it for me?
Here’s a chance to understand why you — the consumer — are likely to spend more money online during Ramadan. While groceries will hog your attention the whole of the month, clothes, beauty products, gadgets and appliances will be the priority closer to Eid.
And if you are a retailer and into e-commerce you now know what categories to focus on.

DeTA

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