ABOUT THE MAGAZINE
In Touch is a premium lifestyle magazine that caters to the high-end and luxury consumer segment in the UAE. Market research has shown that the country’s affluent need a go-to guide for the best of the best, be it about where to invest their hard-earned dirhams or which destination to holiday in this year. A magazine that is unparalleled in terms of content, quality and design,
it is hand-delivered to the residences in some of the country’s most up-market neighbourhoods, and is also available at the lounges of leading establishments. A magazine in print and digital form, In Touch will cover a variety of topics to grab maximum eyeballs. From news and events, to features on hospitality, fashion, cars, travel, and beyond, the editorial is truly eclectic and enticing, in a language that the reader is most comfortable with - In Touch is available in both English and Arabic. EDITORIAL
With international editorial and design standards, In Touch combines slick writing with a creative edge in a magazine that you will want to keep coming back to. FEATURES: In Touch will focus on four major areas - hospitality, motoring, lifestyle and travel – over the period of one year. Each issue will be packed with information on the chosen field, in addition to the regular sections that bring more value to the reader. REVIEWS: An in-depth round-up of the latest trends in the UAE, from the latest gadget to catch our fancy to the most powerful engine on the roads. We bring you a first-hand experience of what to expect when you check into a luxury resort, and what to check out when you are visiting a new city. Take your pick from our monthly selection. LIFESTYLES: The modern reader is an ever-changing being. We ensure that you are kept up-to-date with the latest trends and launches so your cravings are always satisfied. Every issue will inspire you to be a better version of yourself. BE SEEN BY THE RIGHT AUDIENCE
Stylish, dynamic and outgoing, In Touch is talking to a new generation of savvy readers who know what they want and are getting it. We are guiding them through the worlds of finance and fashion, beauty and health, while also offering inspiration for their next buy, big or small. We take into account the consumer’s attitude towards luxury brand consumption, which, in turn, allows our partners and advertisers to showcase their products to those individuals with a genuine interest and the disposable income to purchase. The Best Choice - A high number of printed copies, as well as digital versions, means that partners and advertisers can be rest assured that their brand is being seen by the UAE’s most sought after target group. Customization - Available in both English and Arabic. Hand Delivered - The only publication in the UAE to be distributed free to the recipient in their home. Advertisers thus have peace of mind that their brand is seen by the clients they most want to attract. READERSHIP PROFILE
The In Touch reader is a global-citizen who knows what s/he wants and has the means to get it. Refined in taste and discerning in preference – they demand quality in everything and refuse to settle for anything less. LANGUAGE
ARABIC 45%
ENGLISH 55%
GENDER
MALE 51 %
FEMALE 49%
ETHNICITY
UAE NATONALS 20 %
GCC NATIONALS 15 %
WESTERN EXPATS 20%
ASIAN EXPATS 18%
SOUTH EAST ASIAN EXPATS 17%
OTHERS 10%
DELIVERY CHANNELS
Print 10,000 copies hand delivered to residences in high-end residential complexes. Print 1,000 copies placed in lounges of luxury establishments in the UAE. Digital 50,000 virtual magazines emailed to our database. For advertising queries, please contact:
In Touch magazine
Tel: + 971 4 447 3921
[email protected]
