22/12/2025
PUMA just turned London into a live launch moment 🔴
A massive red takeover appeared on the street, transforming the store opening into a city-scale spectacle. Real-world presence, bold visuals, and a setup designed to stop people in their tracks.
Passersby caught it live, cameras went up instantly, and the moment spread across social feeds within minutes. This is what a store opening looks like when it’s built for attention and culture.
Swipe to see the unreal opening in motion ➡️