
06/07/2023
📲 What is a Special Advertising Category?
🧲 If you’re based in or targeting people in the United States 🇺🇸 and you’re creating a campaign that includes ads that offer credit💳, employment💻, or housing 🏘️opportunities, you must select a Special Ad Category before you can choose your Campaign Objective.
⭐️A Special Ad Category means that certain laws regulate how you can advertise to those specific target audiences. They’re effectively special categories for which Facebook limits audience selection tools to help protect people from unlawful discrimination. 💫