01/08/2026
Emaar Entertainment, NEOPAY and NPCI International Payments Limited have partnered to bring UPI to online bookings for At The Top, Burj Khalifa, marking the first time a UAE attraction has adopted UPI for e-commerce transactions. Indian travellers can now purchase tickets for the observation decks on Levels 124, 125 and the premium Level 148 experience directly through the official website, without depending on international credit or debit cards. Given that India remains one of Dubai's most significant tourism markets, with millions of visitors travelling for leisure, business and family trips each year, this shift toward familiar, real-time payment infrastructure could meaningfully improve advance booking rates and visitor confidence. The partnership builds on NEOPAY's broader push to expand digital payment access across the GCC and NIPL's global efforts to widen UPI acceptance, offering a clear signal of where cross-border tourism payments are headed next.