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Monday 10:00 - 18:00 Tuesday 10:00 - 18:00 Wednesday 10:00 - 18:00 Thursday 10:00 - 18:00 Friday 10:00 - 18:00

https://middleeastretailforum.com/

Middle East Retail Forum - MRF, Office 701, Publishing Pavillion, Dubai Production City, Dubai, UAE, Dubai (2025)

08/08/2025

Absolutely Engaging. Undeniably Impactful.
Gold Partner awaits you at MRF 2025.

We’re excited to welcome Braze to the Middle East Retail Forum 2025 as our Gold Partner—bringing with them the tech, talent, and tools that help brands build truly meaningful customer relationships.

From real-time segmentation to AI-powered personalization, Braze makes it possible to turn every interaction—whether it’s an email, push, WhatsApp, or in-app message—into a moment that matters. Used by the world’s most loved brands, Braze is trusted to orchestrate customer journeys that are dynamic, data-driven, and deeply human.

With a dedicated presence in Dubai and a proven platform built for scale, Braze is here to help MENA retailers turn first-time shoppers into loyal advocates.

Join us at MRF 2025 to explore how Braze is rewriting the rules of customer engagement.

📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟 Reserve your seat now: middleeastretailforum.com/reserve-your-seat

07/08/2025

In a world where retail borders are dissolving, Hazal Maras is helping sellers step into new markets with confidence.

As Director at Ozon Global Türkiye, she connects international brands to over 58 million Russian customers. Backed by a logistics network that spans 11 time zones, Ozon is more than an e-commerce platform. It is a gateway that brings scale and opportunity within reach for sellers worldwide.

𝐍𝐨𝐰, 𝐎𝐳𝐨𝐧 𝐢𝐬 𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐢𝐭𝐬 𝐟𝐨𝐜𝐮𝐬 𝐭𝐨𝐰𝐚𝐫𝐝 𝐭𝐡𝐞 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭, 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐧𝐞𝐰 𝐜𝐨𝐫𝐫𝐢𝐝𝐨𝐫𝐬 𝐟𝐨𝐫 𝐫𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐬𝐞𝐥𝐥𝐞𝐫𝐬 𝐭𝐨 𝐚𝐜𝐜𝐞𝐬𝐬 𝐥𝐚𝐫𝐠𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 𝐚𝐧𝐝 𝐮𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞𝐢𝐫 𝐧𝐞𝐱𝐭 𝐩𝐡𝐚𝐬𝐞 𝐨𝐟 𝐠𝐫𝐨𝐰𝐭𝐡.

For Hazal, cross-border retail is about access that works in practice. From a beauty label in Istanbul to a lifestyle brand from the GCC, her team makes it simpler to grow: smooth onboarding, fast fulfillment, localized reach and real market traction.

At MRF 2025, Hazal joins the panel on “𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥”, bringing a global perspective on what seamless retail truly looks like. 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐭𝐨 𝐛𝐫𝐢𝐝𝐠𝐢𝐧𝐠 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐚𝐧𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥. 𝐈𝐭 𝐧𝐨𝐰 𝐬𝐭𝐫𝐞𝐭𝐜𝐡𝐞𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐠𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐞𝐬 𝐚𝐧𝐝 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬, 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐧𝐞𝐰 𝐩𝐚𝐭𝐡𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐠𝐫𝐨𝐰𝐭𝐡.

Every session at MRF is framed by the six forces that define 𝐍𝐄𝐗𝐓 𝐈𝐒 𝐍𝐎𝐖. Hazal’s work lives at their intersection: 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐚𝐬 𝐚 𝐠𝐫𝐨𝐰𝐭𝐡 𝐞𝐧𝐠𝐢𝐧𝐞, 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐛𝐨𝐫𝐝𝐞𝐫𝐬, 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐚𝐭𝐡𝐰𝐚𝐲𝐬 𝐭𝐡𝐚𝐭 𝐞𝐱𝐭𝐞𝐧𝐝 𝐫𝐞𝐚𝐜𝐡 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐟𝐨𝐫 𝐬𝐜𝐚𝐥𝐞.

She embodies Ozon’s vision of borderless retail, where access meets ex*****on and brands grow without limits.

Meet Hazal. Join the conversation.
📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025

🎟 Reserve your seat now: https://lnkd.in/dJ2wD6hQ

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07/08/2025

Every generation has its pioneers.
In MENA’s fast-moving D2C revolution, a few bold builders are choosing to go beyond the playbook — rewriting the rules, reshaping categories, and reimagining what brands can be.

This September, we unveil the first-ever MENA D2C Almanac — a curated showcase of the region’s most fearless founders and future-forward brands. It’s more than just a list. It’s a declaration. Of vision. Of grit. Of game-changing potential.
The few have already claimed their page.
The question is — will you?
📖 The MENA D2C Almanac

🚀 Grand Unveiling at MRF 2025.
🗓 September 3, 2025 | 📍 JW Marriott Hotel Marina, Dubai

We’ve saved a space.
Not for spectators — but for those building what’s next.

To Get Featured, Contact:
Zahabiya Murtuza +971 50 206 5352 [email protected]
Anurima Das +971 58 590 5371 [email protected]

🔗 middleeastretailforum.com/retail-startup-summit

07/08/2025

Seamless Retail, End-to-End: Silver Partner Odoo awaits you at MRF 2025.

We’re delighted to welcome Odoo to the Middle East Retail Forum 2025 as our Silver Partner—bringing with them a powerful promise: to simplify retail, seamlessly.

From inventory to POS, CRM to marketing, Odoo’s open-source business suite connects every part of your operation under one roof. Whether you’re a grocery chain, a fashion brand, or running a growing F&B business, Odoo helps you scale smarter—with real-time insights, streamlined processes, and fewer moving parts.

It’s not just tech—it’s a smarter way to run retail.

Join us at MRF 2025 to explore how Odoo is enabling retailers across the region to work faster, serve better, and grow stronger.

📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟 Reserve your seat now: middleeastretailforum.com/reserve-your-seat

06/08/2025

When Vijey Samyani arrived in Dubai in the early 2000s,
he didn’t just see a market, he saw white space.
Today, he leads Concept Brands Group, a company that has redefined what value-led lifestyle retail can look and feel like in the GCC.

From building the CBBC shopping carnival to launching mega sale events and scaling Brands4U across the Emirates,
Vijey has turned off-price into a retail culture of its own.
And this isn’t a story of volume alone, though the numbers are remarkable.
Concept Brands Group now runs 80+ Brands4U stores, offers 800+ SKUs and curates over 300 global lifestyle and beauty labels.

For Vijey, The next chapter is already underway.
Expanding beyond the UAE. Connecting digital with destination.
Making brick-and-mortar not just relevant, but magnetic again.
Through thoughtful assortment, event-led formats
and a deep understanding of price-sensitive aspiration,
Vijey is pushing value retail into its next orbit.

Vijey makes his MRF speaking debut on the panel “Mastering Omnichannel”, bringing a perspective shaped by building retail formats that blur the lines between online,
offline and event-led experiences.
Concept Brands Group isn’t a conventional mall retailer.
It’s an ecosystem that unites digital channels, destination-driven stores and value-first brand houses into one connected journey.

This is exactly why he belongs in this conversation.
Every dialogue at MRF 2025 is anchored in the six forces driving NEXT IS NOW,
and Vijey’s trajectory intersects all of them: decoding evolving consumers, crafting immersive experiences, shaping purposeful strategies, scaling digital ambition,
curating products with intent and empowering teams to deliver at speed.

Because in retail, momentum matters.
And so does direction.
Vijey Samyani is building for both.

September 3 | JW Marriott Hotel Marina, Dubai
Meet Vijey. Join the conversation.
🎟 Reserve your seat now: middleeastretailforum.com/reserve-your-seat

06/08/2025

We’re excited to welcome as the Retail Tech Partner for the Middle East Retail Forum 2025, powering the next wave of operational intelligence across the retail value chain.

With over 50 years of innovation in scanning, mobile computing, robotics, and automation, Zebra empowers frontline teams with smarter workflows, seamless connectivity, and real-time visibility. Trusted by 80% of the Fortune 500 and supported by a global network of 10,000+ partners, Zebra is redefining how modern retail moves, adapts, and grows.

Join us at MRF 2025 to explore how Zebra’s tech is transforming retail—one intelligent solution at a time.

📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟 Reserve your seat now: middleeastretailforum.com/reserve-your-seat

05/08/2025

In a retail market where consumer habits shift faster than store openings, Neeraj Teckchandani has built more than scale. He’s built momentum.
Leading 85+ brands and 2,300 stores across 14 countries, he’s turned Apparel Group into an engine that thrives on anticipation.

For him, ‘𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭’ is not a philosophy, but a call to action.
It’s a store opening in a new city. A value-driven concept like Off/Price for the deal-hunters. A homegrown brand like R&B reaching its 250th store.

Under Neeraj’s leadership, growth is not just counted, it’s designed.
Balancing global names with local relevance and speed with strategy in a region that never slows down.

At MRF 2025, he joins “𝐍𝐄𝐗𝐓 𝐈𝐒 𝐍𝐎𝐖: 𝐓𝐡𝐞 𝐂𝐄𝐎 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰”.
A conversation that opens the forum by stepping back from the details to view the full canvas. Because retail’s story is no longer written in chapters. It’s written in real time, as all the six foundational forces—Tech, Consumers, Purpose, Product, Experience and Talent—collide and redefine what comes next.

Few leaders see that full picture as clearly as Neeraj.
And even fewer build at that scale.

September 3 | JW Marriott Hotel Marina, Dubai
𝐌𝐞𝐞𝐭 𝐍𝐞𝐞𝐫𝐚𝐣. 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧.
🎟 Reserve your seat now: https://lnkd.in/dJ2wD6hQ

05/08/2025

We’re excited to welcome Solutions as the Bronze Partner for the Middle East Retail Forum 2025, empowering retailers and CPG brands with unified, AI-driven supply chain and retail planning.

RELEX offers a single platform that brings together forecasting, inventory, space planning, pricing, and workforce optimization—providing end-to-end visibility and smarter decision-making across the retail value chain. With a global presence and growing impact in the Middle East and Africa, RELEX helps businesses drive efficiency, reduce waste, and maximize margins.

Join us at MRF 2025 to see how RELEX is transforming retail planning from reactive to predictive.

📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟 Reserve your seat now: middleeastretailforum.com/reserve-your-seat

04/08/2025

Meet the Voices Shaping Tomorrow’s Retail —At Middle East Retail Forum (MRF) 2025

𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐫𝐞𝐠𝐢𝐨𝐧’𝐬 𝐦𝐨𝐬𝐭 𝐟𝐨𝐫𝐰𝐚𝐫𝐝-𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐢𝐧𝐝𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐠𝐞?
You don’t just witness transformation — you experience it in motion.

As the flagship platform of IMAGES RetailME , the 14th edition of the 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭 𝐑𝐞𝐭𝐚𝐢𝐥 𝐅𝐨𝐫𝐮𝐦 (𝐌𝐑𝐅) is not about predicting the future — it’s about stepping directly into it. This year’s theme, 𝐍𝐄𝐗𝐓 𝐈𝐒 𝐍𝐎𝐖, underscores a pivotal truth: transformation is no longer a future ambition — it’s the reality we’re navigating today.

At MRF 2025, the agenda isn’t theoretical. 𝐈𝐭’𝐬 𝐛𝐮𝐢𝐥𝐭 𝐚𝐫𝐨𝐮𝐧𝐝 𝐬𝐢𝐱 𝐚𝐜𝐭𝐢𝐯𝐞 𝐟𝐨𝐫𝐜𝐞𝐬 𝐫𝐞𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐧 𝐫𝐞𝐚𝐥 𝐭𝐢𝐦𝐞 — 𝐟𝐫𝐨𝐦 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐭𝐚𝐥𝐞𝐧𝐭 𝐭𝐨 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐬𝐡𝐢𝐟𝐭𝐬, 𝐩𝐮𝐫𝐩𝐨𝐬𝐞, 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. These aren’t just trends — they’re the lifeblood of modern retail.

Across stages and roundtables, you’ll meet the leaders defining what’s next — now.

From CEOs and innovators to customer experience pioneers and sustainability architects, these are the changemakers turning bold ideas into business results — and redefining what success looks like in the region.

Expect unfiltered conversations, tested strategies, and next-gen insights — from AI and analytics to the art of building brands that matter.

𝐓𝐡𝐢𝐬 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐫𝐞𝐭𝐚𝐢𝐥. 𝐈𝐭’𝐬 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐢𝐭.

Meet retail's brightest minds who are changing the game.

📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟️ Reserve your seat now: https://lnkd.in/dJ2wD6hQ

𝐓𝐡𝐞 𝐬𝐭𝐚𝐠𝐞 𝐢𝐬 𝐬𝐞𝐭. 𝐓𝐡𝐞 𝐦𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐢𝐬 𝐢𝐧 𝐦𝐨𝐭𝐢𝐨𝐧. 𝐓𝐡𝐞 𝐨𝐧𝐥𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐢𝐬 — 𝐰𝐢𝐥𝐥 𝐲𝐨𝐮 𝐛𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐨𝐨𝐦?

01/08/2025

Sayed Habib 𝐡𝐚𝐬 𝐛𝐮𝐢𝐥𝐭 𝐡𝐢𝐬 𝐜𝐚𝐫𝐞𝐞𝐫 𝐨𝐧 𝐚 𝐬𝐢𝐦𝐩𝐥𝐞 𝐜𝐨𝐧𝐯𝐢𝐜𝐭𝐢𝐨𝐧: 𝐡𝐨𝐦𝐞𝐬 𝐚𝐫𝐞𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐦𝐚𝐝𝐞 𝐨𝐟 𝐰𝐚𝐥𝐥𝐬 𝐚𝐧𝐝 𝐟𝐮𝐫𝐧𝐢𝐭𝐮𝐫𝐞—𝐭𝐡𝐞𝐲’𝐫𝐞 𝐛𝐮𝐢𝐥𝐭 𝐨𝐮𝐭 𝐨𝐟 𝐜𝐡𝐨𝐢𝐜𝐞𝐬.

As Director of Danube Home, he’s spent years shaping how those choices are offered. From expanding the brand into 14 countries with 80+ stores to driving a 45% revenue lift through data-led strategies, Sayed has turned home improvement into something dynamic—equal parts inspiration, accessibility, and experience.

Under his watch, Danube Home hasn’t stood still. 𝐒𝐭𝐨𝐫𝐞𝐬 𝐛𝐞𝐜𝐚𝐦𝐞 𝐦𝐨𝐫𝐞 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞, 𝐨𝐧𝐥𝐢𝐧𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐬𝐡𝐚𝐫𝐩𝐞𝐫 𝐚𝐧𝐝 𝐟𝐚𝐬𝐭𝐞𝐫, 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐭𝐢𝐠𝐡𝐭𝐞𝐫. Backed by 5 million+ sq. ft. of logistics infrastructure and a selection of over 50,000 SKUs sourced globally, the brand’s ability to deliver on promise is as strong as its ability to inspire.

Whether it’s a first-time buyer using their AR tools to visualize a living room or a repeat customer relying on 48-hour delivery, his vision is clear: meet people where they are—then stay ahead of where they’re going.
𝐀𝐭 𝐌𝐑𝐅 2025, 𝐒𝐚𝐲𝐞𝐝 𝐣𝐨𝐢𝐧𝐬 𝐭𝐡𝐞 𝐩𝐚𝐧𝐞𝐥 𝐨𝐧 “𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥: 𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭 𝐟𝐨𝐫 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐑𝐞𝐭𝐚𝐢𝐥 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬.”

Every dialogue this year is anchored in the six forces powering retail’s leap into 𝐍𝐄𝐗𝐓 𝐈𝐒 𝐍𝐎𝐖. His session focuses on two that define his work: Tech and Experience. Not as buzzwords, but as daily levers—how data shapes decisions and how seamless journeys keep customers coming back.

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐟𝐨𝐫 𝐒𝐚𝐲𝐞𝐝, 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐢𝐬𝐧’𝐭 𝐭𝐡𝐞𝐨𝐫𝐲.
𝐈𝐭’𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐫𝐞𝐭𝐚𝐢𝐥, 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐢𝐧 𝐦𝐨𝐭𝐢𝐨𝐧.

📍 September 3 | JW Marriott Hotel Marina, Dubai
🎟 𝐌𝐞𝐞𝐭 𝐒𝐚𝐲𝐞𝐝. 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧: https://lnkd.in/dJ2wD6hQ

31/07/2025

Samina Ghori’s leadership in beauty goes beyond aesthetics.
She’s reimagining care as a full-spectrum wellness experience.

As Deputy CEO of Kaya Skin Clinic Arabia, Samina has been at the helm of a quiet revolution—where skin health becomes a gateway to overall wellness, and where clinics evolve into sanctuaries of care, longevity, and empathy.

With over two decades of experience, she’s helped Kaya move beyond dermatology into purpose-led, science-backed wellbeing.
From developing skincare tailored to the region’s unique lifestyles, to integrating emotional wellness into clinical journeys—this is reinvention, not repositioning.

And it’s resonating.
In her recent conversation with IMAGES RetailME, she laid out the bold vision:
Care over cosmetics. Meaning over marketing. Personalised wellbeing over mass solutions.

At MRF 2025, Samina joins the panel on
“𝐁𝐞𝐲𝐨𝐧𝐝 𝐓𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐬: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐒𝐨𝐜𝐢𝐚𝐥𝐥𝐲-𝐃𝐫𝐢𝐯𝐞𝐧 𝐑𝐞𝐭𝐚𝐢𝐥 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬.”
Every dialogue at MRF draws from the six forces we believe are shaping the leap into NEXT IS NOW.

Samina’s session zeroes in on two of them: Purpose and Talent—not just as buzzwords, but as pillars that anchor the future of wellness retail.

Because in this next chapter, the brands that lead won’t just sell—they’ll stand for something.
📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟 Reserve your seat now: middleeastretailforum.com/reserve-your-seat

30/07/2025

Jonathan Lantoine knows beauty isn’t static.
Trends shift overnight. Platforms rewrite themselves in months.
What feels aspirational today can feel dated tomorrow.

As Regional Managing Director of KIKO Milano for IMEA, he’s been steering an Italian brand born in 1997.
Rooted in Milan’s creative pulse, it now competes in one of the most competitive beauty markets in the world: the GCC.

Here, KIKO hasn’t just survived, it’s flourished.
With a footprint of over 80 stores and around 125,000 sq ft across MENA, it has become a brand that feels both global and local. Under Jonathan’s watch, store formats turned immersive, launch calendars synced with digital conversations and pricing stayed sharp without losing aspirations

It’s strategy in motion, and it shows.
KIKO’s growth in the GCC speaks to more than good branding.
It’s about reading consumers faster, linking tech to experience and building retail that feels alive to its audience.

At MRF 2025, Jonathan joins the panel on “GCC as a Global Shopping Destination.” Every dialogue at MRF draws from the six forces we believe are driving retail’s leap into NEXT IS NOW. His session zeroes in on two of them: the evolving consumer and the experiences that win their loyalty.

Because in beauty, like in retail, NEXT IS NOW isn’t a slogan.
It’s the only pace that works.

September 3 | JW Marriott Hotel Marina, Dubai
Meet Jonathan. Join the conversation.

Meet Jonathan. Join the conversation.
🎟 Reserve your seat now: https://lnkd.in/dJ2wD6hQ

Middle East Retail Forum - MRF

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