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Monday 10:00 - 18:00 Tuesday 10:00 - 18:00 Wednesday 10:00 - 18:00 Thursday 10:00 - 18:00 Friday 10:00 - 18:00

Middle East Retail Forum - MRF, Office 701, Publishing Pavillion, Dubai Production City, Dubai, UAE, Dubai (2025)

02/09/2025

Not all change is driven by strategy.
Some of it begins in the heart
in the words of those who remind us what leadership really means.
Moustafa Hamwi is one of those voices.

We’re proud to welcome him to the MRF 2025 stage.
A voice that doesn’t just speak to leaders, but stirs something deeper within them.

Named among the Top 100 Coaches of the Future by Dr. Marshall Goldsmith, Moustafa has built a body of work that blends strategy with soul. Known worldwide as the Passionpreneur, his mission has been to help leaders uncover the fire that fuels them, the kind that outlasts disruption, guides teams through change, and turns businesses into movements.

From interviewing Nobel laureates and Olympians on his celebrated Passion Sundays platform to authoring Amazon #1 bestsellers that have inspired leaders across industries, Moustafa’s work has always circled back to one truth: leadership isn’t about authority, it’s about connection.

This year at MRF, he takes the keynote stage with:
Connected Leadership in the Age of AI: How Human-Centered Retail Leaders Thrive in Disruption.

In an era where algorithms dominate and speed defines success, Moustafa reminds us that what truly endures is human, empathy, trust, and purpose. His session isn’t just about adapting to change, but about reimagining leadership itself.

Because leading with skill is one thing.
Leading with passion that uplifts entire communities is something else entirely.

📅 September 3 | JW Marriott Hotel Marina, Dubai
Meet Moustafa. Reimagine leadership.
Register Now: https://middleeastretailforum.com/conference-registration/

02/09/2025

Tomorrow, the conversations that usually stay in 𝐛𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦𝐬, in 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐝𝐞𝐜𝐤𝐬, and on 𝐥𝐚𝐭𝐞-𝐧𝐢𝐠𝐡𝐭 𝐜𝐚𝐥𝐥𝐬, will move into one room.
𝐀𝐭 𝐭𝐡𝐞 𝟏𝟒𝐭𝐡 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭 𝐑𝐞𝐭𝐚𝐢𝐥 𝐅𝐨𝐫𝐮𝐦.

𝐓𝐰𝐞𝐧𝐭𝐲 𝐬𝐞𝐬𝐬𝐢𝐨𝐧𝐬. 𝐒𝐢𝐱 𝐟𝐨𝐫𝐜𝐞𝐬 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐫𝐞𝐭𝐚𝐢𝐥. 𝐇𝐮𝐧𝐝𝐫𝐞𝐝𝐬 𝐨𝐟 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 who carry its weight every day.
Each bringing a lens on how this region’s retail is shifting in real time.

The questions that matter most will be on the table.
There will be debates. There will be silences. There will be agreements.
And there will be clarity that only comes from being in the same room.

𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐫𝐞𝐭𝐚𝐢𝐥,
𝐢𝐭’𝐬 𝐭𝐡𝐞 𝐝𝐚𝐲 𝐲𝐨𝐮 𝐜𝐚𝐧’𝐭 𝐚𝐟𝐟𝐨𝐫𝐝 𝐭𝐨 𝐦𝐢𝐬𝐬.

👉 Your last chance to register: https://lnkd.in/gGs93H4v

01/09/2025

An internationally experienced sales leader with 15+ years of expertise, Mayank Srivastava has built sales teams from the ground up and crafted go-to-market strategies that have transformed growth across organizations. With deep knowledge in customer experience (CX), he combines a strategic mindset with hands-on ex*****on, consistently delivering high-performance growth stories.

In his current role as 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 – 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭 & 𝐀𝐟𝐫𝐢𝐜𝐚, he is driving Tata Communications’ vision to exponentially expand market share and deliver a digital interaction fabric to enterprises across the Middle East & Africa.

At MRF 2025, Mayank joins the panel “𝐁𝐞𝐲𝐨𝐧𝐝 𝐓𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐬: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐂𝐗-𝐃𝐫𝐢𝐯𝐞𝐧 𝐑𝐞𝐭𝐚𝐢𝐥 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬”, a session exploring how retail is shifting from commerce to connection, and from products to purpose.

📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟 Reserve your seat now: https://lnkd.in/gGs93H4v

01/09/2025

Retail Intelligence. Redefined.
Retail Intelligence Partner 360 awaits you at MRF 2025.

We’re excited to welcome Eval 360 to the Middle East Retail Forum 2025 as our Retail Intelligence Partner —empowering retailers with advanced analytics, AI tools, and deep domain expertise to solve complex challenges.

From shopper journey mapping (ShopperEval) to site potential and trade area analysis (SpaceEval), Eval 360 delivers insight-driven strategies that sharpen decision-making and boost competitive edge across B2B and B2C.

With a global presence spanning the Middle East, Asia Pacific, Europe, Africa, and the Americas—and trusted by brands like USDA, Del Monte, MARS Petcare, and Twinings of London—Eval 360 is redefining how retail thinks, plans, and grows.

📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟 Reserve your seat now: https://middleeastretailforum.com/conference-registration/

01/09/2025

2 𝐝𝐚𝐲𝐬 𝐭𝐨 𝐠𝐨! 𝐌𝐞𝐞𝐭 𝐭𝐡𝐞 𝐕𝐨𝐢𝐜𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐓𝐨𝐦𝐨𝐫𝐫𝐨𝐰’𝐬 𝐑𝐞𝐭𝐚𝐢𝐥 —𝐀𝐭 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭 𝐑𝐞𝐭𝐚𝐢𝐥 𝐅𝐨𝐫𝐮𝐦 (𝐌𝐑𝐅) 2025

𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐫𝐞𝐠𝐢𝐨𝐧’𝐬 𝐦𝐨𝐬𝐭 𝐟𝐨𝐫𝐰𝐚𝐫𝐝-𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐢𝐧𝐝𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐠𝐞?
You don’t just witness transformation — you experience it in motion.

As the flagship platform of IMAGES RetailME , the 14th edition of the 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭 𝐑𝐞𝐭𝐚𝐢𝐥 𝐅𝐨𝐫𝐮𝐦 (𝐌𝐑𝐅) is not about predicting the future — it’s about stepping directly into it. This year’s theme, 𝐍𝐄𝐗𝐓 𝐈𝐒 𝐍𝐎𝐖, underscores a pivotal truth: transformation is no longer a future ambition — it’s the reality we’re navigating today.

At MRF 2025, the agenda isn’t theoretical. 𝐈𝐭’𝐬 𝐛𝐮𝐢𝐥𝐭 𝐚𝐫𝐨𝐮𝐧𝐝 𝐬𝐢𝐱 𝐚𝐜𝐭𝐢𝐯𝐞 𝐟𝐨𝐫𝐜𝐞𝐬 𝐫𝐞𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐧 𝐫𝐞𝐚𝐥 𝐭𝐢𝐦𝐞 — 𝐟𝐫𝐨𝐦 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐭𝐚𝐥𝐞𝐧𝐭 𝐭𝐨 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐬𝐡𝐢𝐟𝐭𝐬, 𝐩𝐮𝐫𝐩𝐨𝐬𝐞, 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. These aren’t just trends — they’re the lifeblood of modern retail.

Across stages and roundtables, you’ll meet the leaders defining what’s next — now.

From CEOs and innovators to customer experience pioneers and sustainability architects, these are the changemakers turning bold ideas into business results — and redefining what success looks like in the region.

Expect unfiltered conversations, tested strategies, and next-gen insights — from AI and analytics to the art of building brands that matter.

𝐓𝐡𝐢𝐬 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐫𝐞𝐭𝐚𝐢𝐥. 𝐈𝐭’𝐬 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐢𝐭.

Meet retail's brightest minds who are changing the game.

📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟️ Reserve your seat now: https://lnkd.in/dJ2wD6hQ

𝐓𝐡𝐞 𝐬𝐭𝐚𝐠𝐞 𝐢𝐬 𝐬𝐞𝐭. 𝐓𝐡𝐞 𝐦𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐢𝐬 𝐢𝐧 𝐦𝐨𝐭𝐢𝐨𝐧. 𝐓𝐡𝐞 𝐨𝐧𝐥𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐢𝐬 — 𝐰𝐢𝐥𝐥 𝐲𝐨𝐮 𝐛𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐨𝐨𝐦?

30/08/2025

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐠𝐨𝐮𝐫𝐦𝐞𝐭 𝐥𝐮𝐱𝐮𝐫𝐲 𝐟𝐨𝐨𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭?

It's not just about taste, it’s about designing an experience that engages all the senses, anchored in story, culture, and craftsmanship.
Meet Bernhard Heiden, CSO & Creative Director at Schweitzer/ 𝐈𝐧𝐭𝐞𝐫𝐬𝐭𝐨𝐫𝐞.

Bernhard brings over 35 years of expertise in retail design, beginning his journey as a visual merchandising expert in Switzerland and now leading creative innovation at one of the industry’s foremost design-build studios. His career includes crafting standout global projects, from boutique food environments and the acclaimed Flexstore system to “stores of the future” for the likes of EDEKA and Metro Markets. Through it all, he champions spaces where fresh food meets hospitality, where function and emotion harmonize in the aisles.

At MRF 2025, he’ll join Soraya Mansour, Vice CEO of 𝐅𝐫𝐞𝐬𝐡 𝐅𝐨𝐨𝐝 𝐌𝐚𝐫𝐤𝐞𝐭, for a fireside chat titled:
“𝐇𝐨𝐰 𝐭𝐨 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐆𝐨𝐮𝐫𝐦𝐞𝐭 𝐋𝐮𝐱𝐮𝐫𝐲 𝐅𝐨𝐨𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭.”

About Soraya Mansour:
Soraya Mansour has dedicated her leadership to crafting experiences in food retail. For the past six years, she’s steered Fresh Food Market, part of Egypt’s influential Al Mansour Holding Group, with a vision rooted in luxury, connection, and innovation. From bright, immersive grocery spaces to gourmet food destinations where “eating and shopping can happen all at once,” her leadership makes every visit feel more than routine—it feels intentional.

𝐉𝐨𝐢𝐧 𝐭𝐡𝐢𝐬 𝐜𝐚𝐧𝐝𝐢𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐛𝐥𝐞𝐧𝐝𝐢𝐧𝐠 𝐰𝐨𝐫𝐥𝐝-𝐜𝐥𝐚𝐬𝐬 𝐝𝐞𝐬𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐫𝐞𝐬𝐨𝐧𝐚𝐧𝐜𝐞 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐟𝐨𝐨𝐝 𝐫𝐞𝐭𝐚𝐢𝐥 𝐢𝐧𝐭𝐨 𝐟𝐢𝐧𝐞, 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬.

📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟 Reserve your seat now: https://lnkd.in/gGs93H4v

30/08/2025

Fashion used to arrive in the region through shop windows.
Today, it arrives in a notification.
And for millions of GCC shoppers, that notification comes from Styli.

Launched by Landmark Group in 2019, Styli has quickly become one of the region’s fastest-growing digital fashion platforms.
Under Shibu Tharakan’s leadership, it has crossed over 10 million app downloads, expanded across Saudi Arabia, the UAE, Kuwait, Bahrain, and Oman and built a product mix that shifts as fast as the tastes of the Gen Z and millennial consumers it serves.

What makes Styli stand apart is not just speed, but intent.
Its assortments balance affordability with aspiration, curated for a region where young consumers want global relevance without losing local context.
Technology sits at the core of that promise — AI-driven personalization, mobile-first journeys and logistics built for scale — but so does culture, the ability to listen, adapt and translate trends into everyday relevance.

At MRF 2025, Shibu joins the CEO Panel: NEXT IS NOW.
The session that sets the tone for the forum. His vantage point is that of a digital native, but his perspective reaches across the board.
From Tech that enables personalization, to Consumers who redefine demand overnight, to Product cycles that must move in weeks, to Talent agile enough to thrive in that rhythm, Styli is a study in how the six forces collide in real time.

Because for Shibu Tharakan, building a fashion brand is not about following what’s trending.
It’s about creating the platform that defines what trends next.

September 3 | JW Marriott Hotel Marina, Dubai
Meet Shibu. Join the conversation.

🎟 Reserve your seat now: https://middleeastretailforum.com/conference-registration/

30/08/2025

𝐄𝐯𝐞𝐫𝐲 𝐛𝐢𝐠 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐧𝐞𝐞𝐝𝐬 𝐚 𝐬𝐭𝐞𝐚𝐝𝐲 𝐯𝐨𝐢𝐜𝐞 𝐭𝐨 𝐠𝐮𝐢𝐝𝐞 𝐢𝐭.
𝐀𝐭 𝐌𝐑𝐅 𝟐𝟎𝟐𝟓, 𝐍𝐨𝐫𝐦𝐚 𝐓𝐚𝐤𝐢 𝐢𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐨𝐬𝐞 𝐫𝐚𝐫𝐞 𝐯𝐨𝐢𝐜𝐞𝐬.

As PwC Middle East’s Middle East Retail & Consumer Market Leader and Transaction Services Partner, Norma brings over 24 years of experience shaping the region’s retail landscape. She has guided billion-dollar restructuring and cross-border acquisitions, advised on the structuring of major retail and consumer deals and brought clarity to complex market transitions. Her leadership has helped ensure that the Middle East’s M&A scene not only withstands global headwinds—it outpaces them.

That blend of insight and perspective is what makes her role at MRF 2025 so critical. 𝐍𝐨𝐫𝐦𝐚 𝐰𝐢𝐥𝐥 𝐦𝐨𝐝𝐞𝐫𝐚𝐭𝐞 𝐭𝐡𝐞 𝐂𝐄𝐎 𝐏𝐚𝐧𝐞𝐥: 𝐍𝐄𝐗𝐓 𝐈𝐒 𝐍𝐎𝐖 — 𝐭𝐡𝐞 𝐨𝐩𝐞𝐧𝐢𝐧𝐠 𝐝𝐢𝐬𝐜𝐨𝐮𝐫𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐨𝐫𝐮𝐦. Moderating is not merely facilitation; it is leadership. This role demands someone who understands how all six foundational forces of retail—Tech, Consumers, Purpose, Product, Experience and Talent—collide in real time and how to draw out insights from the leaders shaping them.

Her presence also speaks to something deeper. As PwC’s Inclusion & Diversity Leader in the region, she has spearheaded initiatives to embed transparency, accountability and representation into business practices, creating a more equitable future across the industry.

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐢𝐧 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫, 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐢𝐬 𝐨𝐟𝐭𝐞𝐧 𝐟𝐚𝐫 𝐦𝐨𝐫𝐞 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐭𝐡𝐚𝐧 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐧𝐬𝐰𝐞𝐫.
𝐀𝐧𝐝 𝐍𝐨𝐫𝐦𝐚 𝐓𝐚𝐤𝐢 𝐤𝐧𝐨𝐰𝐬 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐡𝐨𝐰 𝐭𝐨 𝐚𝐬𝐤 𝐭𝐡𝐞 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐦𝐨𝐯𝐞 𝐚𝐧 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐟𝐨𝐫𝐰𝐚𝐫𝐝.

September 3 | JW Marriott Hotel Marina, Dubai
𝐌𝐞𝐞𝐭 𝐍𝐨𝐫𝐦𝐚. 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧.
🎟 Reserve your seat: https://middleeastretailforum.com/conference-registration/

30/08/2025

𝐂𝐫𝐚𝐟𝐭𝐞𝐝 𝐟𝐨𝐫 𝐄𝐥𝐞𝐠𝐚𝐧𝐜𝐞. 𝐁𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐌𝐨𝐝𝐞𝐫𝐧 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥.
𝐁𝐫𝐨𝐧𝐳𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 Chase Plus 𝐚𝐰𝐚𝐢𝐭𝐬 𝐲𝐨𝐮 𝐚𝐭 𝐌𝐑𝐅 𝟐𝟎𝟐𝟓.

We’re delighted to welcome Chase Plus to the Middle East Retail Forum 2025 as our 𝐁𝐫𝐨𝐧𝐳𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫—bringing timeless craftsmanship and functional elegance to the retail stage.

From handcrafted leather wallets and sleek card holders to RFID-protected bags and premium gift sets, Chase Plus blends luxury with practicality—helping today’s professionals carry confidence, style, and security wherever they go.

Perfect for corporate gifting, personal branding, or executive essentials, Chase Plus is redefining what it means to pair everyday function with lasting sophistication.

𝐉𝐨𝐢𝐧 𝐮𝐬 𝐚𝐭 𝐌𝐑𝐅 𝟐𝟎𝟐𝟓 𝐭𝐨 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐡𝐨𝐰 𝐂𝐡𝐚𝐬𝐞 𝐏𝐥𝐮𝐬 𝐢𝐬 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐦𝐨𝐝𝐞𝐫𝐧 𝐫𝐞𝐭𝐚𝐢𝐥 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐜𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧.

📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟 Reserve your seat now: https://middleeastretailforum.com/conference-registration/

30/08/2025

𝐈𝐧 𝐫𝐞𝐭𝐚𝐢𝐥, 𝐬𝐩𝐚𝐜𝐞𝐬 𝐚𝐫𝐞𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐛𝐮𝐢𝐥𝐭—𝐭𝐡𝐞𝐲’𝐫𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝.
𝐓𝐡𝐞𝐲 𝐥𝐢𝐯𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐭𝐡𝐚𝐭 𝐜𝐚𝐩𝐭𝐢𝐯𝐚𝐭𝐞, 𝐬𝐮𝐫𝐩𝐫𝐢𝐬𝐞, 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐠𝐡𝐭 𝐭𝐡𝐞 𝐬𝐞𝐧𝐬𝐞𝐬.

That’s why this panel matters.
Because today’s consumers don’t just want to shop—they want to play, explore, and be entertained.

This isn’t just about décor or displays.
It’s about designing retail environments that fuse shopping with leisure, storytelling, and immersive experiences—turning every visit into a memory and every moment into impact.

You don’t just attend this session — you see how GCC malls, stores, and brands are reimagining retailtainment to drive engagement, dwell time, and conversions like never before.

𝐑𝐞𝐭𝐚𝐢𝐥𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 𝐑𝐞𝐥𝐨𝐚𝐝𝐞𝐝: 𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐒𝐩𝐚𝐜𝐞𝐬 𝐓𝐡𝐚𝐭 𝐒𝐞𝐥𝐥 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 #𝐅𝐮𝐧𝐈𝐬𝐓𝐡𝐞𝐍𝐞𝐰𝐅𝐨𝐨𝐭𝐟𝐚𝐥𝐥

Nancy Nese Ozbek, GM, Sharaf Group’s Mall Division
Mohamed Attia, Founder & CEO, Ground Control Entertainment Co.
Rawan Haidar, GM, Cinema Akil
Pratik Patwari, CFA, Co-founder, Loco Bear
Monisha Sengupta, Sales Director, Euroswift Retail Creations Network
Iram Khan, Founder, Super Duper Studios

Moderator: Hassan Tamimi, CEO, The Little Things (TLT)

📍 JW Marriott Hotel Marina, Dubai
🗓 3rd September 2025
🎟 Reserve your seat now: https://lnkd.in/gGs93H4v

29/08/2025

The retail future is being written now, by leaders who bring not only vision, but also the insights and strategies to turn customer expectations into lasting connections.

Rana El-Sayeh, Head of Strategy and Insights at Sila | صلة, is one such leader shaping this transformation. With a proven track record in consumer insights, brand strategy, and customer engagement, she has helped global and regional brands unlock growth by placing the customer at the center of every decision.

Her expertise goes beyond numbers, Rana understands the human side of retail, championing experience-led ecosystems where every touchpoint builds trust, loyalty, and value. At a time when retail is shifting from transactions to relationships, her perspective is critical in designing experiences that resonate.

At MRF 2025, Rana joins 𝐭𝐡𝐞 𝐩𝐚𝐧𝐞𝐥 𝐁𝐞𝐲𝐨𝐧𝐝 𝐓𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐬: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐂𝐗-𝐃𝐫𝐢𝐯𝐞𝐧 𝐑𝐞𝐭𝐚𝐢𝐥 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬, 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐡𝐨𝐰 𝐛𝐫𝐚𝐧𝐝𝐬 𝐜𝐚𝐧 𝐞𝐯𝐨𝐥𝐯𝐞 𝐟𝐫𝐨𝐦 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬, 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲𝐬.

📍 JW Marriott Hotel Marina, Dubai
🗓 September 3, 2025
🎟 Reserve your seat: https://middleeastretailforum.com/conference-registration/

Middle East Retail Forum - MRF

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