Motivate Val Morgan

Motivate Val Morgan Motivate Val Morgan is a cinema advertising company formed in 1999 to represent on-screen and off-scr

Motivate Val Morgan Cinema Advertising FZ LLC, a joint venture between Motivate Publishing and Val Morgan Cinema Advertising, provides on-screen and off-screen cinema advertising opportunities at leading cinema chains in the Middle East - UAE, Lebanon, Oman, Egypt, Qatar. The joint venture is a natural extension of the core business activities of both companies - Motivate's experience and profile

at the top of the advertising sales market is complemented by Val Morgan's experience and understanding of the cinema market worldwide. Based in Dubai Media City, Motivate Val Morgan represents the multiplexes operated by VOX Cinemas, Reel Cinemas, Oscar Cinemas, Cine Royal Cinema, Roxy Cinemas, Cinemacity and City Cinemas. Motivate Val Morgan is the Official Representative for the Cannes Lions International Festival of Creativity and Dubai Lynx in the UAE, and is also a full member of SAWA (Global Cinema Advertising Association).

09/10/2025

The world’s stage for creative excellence returns.

Cannes Lions 2026 will take place 22–26 June 2026 — uniting global leaders in advertising, marketing, and communications on the French Riviera. Secure your pass now — link in bio.

A cinematic triumph!One Battle After Another is conquering global box offices and winning hearts worldwide. Critics are ...
07/10/2025

A cinematic triumph!

One Battle After Another is conquering global box offices and winning hearts worldwide. Critics are calling it Paul Thomas Anderson’s boldest and most powerful film yet.

(One Battle After Another, Peter Thomas Anderson, Leonardo DiCaprio, Box office collection, movie ratings)

Step into 1930s Chicago where dark romance, a monstrous creation, and danger collide. The Bride hits theaters March 6, 2...
30/09/2025

Step into 1930s Chicago where dark romance, a monstrous creation, and danger collide. The Bride hits theaters March 6, 2026.

Swipe to know more about the movie.

✨ Bollywood magic takes over the GCC! ✨Saiyaara isn’t just a film, it’s the Bollywood blockbuster everyone’s talking abo...
21/08/2025

✨ Bollywood magic takes over the GCC! ✨

Saiyaara isn’t just a film, it’s the Bollywood blockbuster everyone’s talking about. From TikTok challenges to a viral movie soundtrack crossing 100M+ streams, this romantic musical has become the cultural moment of the summer across the GCC cinema scene. 🌊💃

Swipe ⬅️ to see how Saiyaara swept the big screen! 🎬

New research from VAB and Screenvision reveals that the theatrical experience continues to be the ultimate choice for an...
23/04/2025

New research from VAB and Screenvision reveals that the theatrical experience continues to be the ultimate choice for anticipated content. These findings corroborate what industry insiders have long acknowledged: both dedicated moviegoers and frequent streamers prioritize cinemas for their most significant viewing experiences.

The numbers tell a compelling story:

94% of moviegoers and 93% of streamers agree that theaters provide the most immersive viewing experience

Over 80% of both groups believe cinema offers superior content memorability

More than 80% report paying the most attention to content when in theaters

What's particularly striking is that even heavy streamers consider cinema their preferred choice for anticipated content. With this summer's impressive lineup—featuring Thunderbolts*, Superman, Jurassic World: Rebirth, Mission: Impossible - The Final Reckoning, and more blockbusters—brands have an unprecedented opportunity to connect with diverse, highly engaged audiences. This creates what advertisers consider 'Super Bowl-like' impressions week after week throughout the entire season.

Click below to read the full study and discover how cinema advertising can elevate your brand.

Discover why audiences still prefer the theatrical movie experience over streaming for highly anticipated films. Explore the study.

Here are 15 of the top cinema ads handpicked by us for Campaign Middle East, showcasing the best of the big screen withi...
27/12/2023

Here are 15 of the top cinema ads handpicked by us for Campaign Middle East, showcasing the best of the big screen within our circuit in 2023, with no specific ranking.

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Motivate Val Morgan Cinema Advertising FZ LLC, a joint venture between Motivate Media Group and Val Morgan Cinema Advertising, provides on-screen and off-screen cinema advertising opportunities at leading cinema chains in the Middle East - UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia. The joint venture is a natural extension of the core business activities of both companies - Motivate's experience and profile at the top of the advertising sales market is complemented by Val Morgan's experience and understanding of the cinema market worldwide. Based in Dubai Media City, Motivate Val Morgan represents the multiplexes operated by VOX Cinemas, Reel Cinemas, AMC Cinemas, Oscar Cinema, Cine Royal Cinema, Roxy Cinemas and Cinemacity, and our coverage includes over 560 cinema screens across 63 cinema locations. Motivate Val Morgan is the Official Representative for the Cannes Lions International Festival of Creativity and Dubai Lynx in the UAE, and is a full member of SAWA (Global Cinema Advertising Association).