SZAdil

13/12/2025

The loneliest part of Amazon advertising isn't the work.

It's having nobody to ask "is this normal?"
When something weird happens.

-> Optimizing, still no visibility
-> Your ACOS just spiked overnight.
-> Campaigns started overspending.
-> A profitable keyword stopped converting.

And you're sitting there wondering: Is this just me?

Did Amazon change something?
Am I missing something obvious?

So you troubleshoot alone. Test blind.
Hope you figure it out before it gets worse. 🫠

That's the reality for most Amazon advertisers. 🌝

You're solving problems in isolation that someone else just cracked some days before.

You're testing campaign structures someone else already perfected.

You're optimizing in the dark when the answer exists you're just not connected to it.

It shouldn't be this way.

📍So we built something simple:
🔸A WhatsApp group called Amazon Ads Solution.

No fluff. No sales pitches. Just advertisers and sellers sharing what's actually working right now.

It's not a course. Not a paid community. Not a funnel to something else.

Just people who get it, helping each other figure it out faster.

Because the best insights aren't in courses or case studies.
They're happening right now in someone else's campaign.

And they'll share it if you just ask.

Having people who actually understand what you're dealing with changes everything.

-> The platform quirks.
-> The weird campaign behaviors.
-> The "am I crazy or did this just happen" moments.

Finally having somewhere to ask and actually get answers from people who went through the same?

That's what this is.

So if you're tired of troubleshooting alone, you're in.

P.S. Want in? DM me "Amazon Ads Solution" and I'll send you the link. Free to join.

11/12/2025

If Q1 is where you want to win…
December is where you stop lying to yourself.

Brands love to fantasize about Q1.

New goals.
New scale.
New velocity.
New budgets.

But here’s the uncomfortable truth:

No brand wins Q1.
They win December.

Because December quietly exposes every weakness you pretend isn’t real:

– Your fragile DSP
– Your bad TACOS
– Your messy structure
– Your weak mid-funnel
– Your 80/20 spend imbalance
– Your broken retargeting levels
– Your lack of a profit-first system
– Your absence of true demand forecasting

You don’t magically fix these in January.
January simply magnifies whatever December failed to repair.

And the brands that dominate Q1 all have one thing in common:

They fix their structure before the calendar resets.

Here’s what we’re making every 6–7 figure brand do inside before December ends:

P.S January is not a fresh start. It’s a mirror of December.

08/12/2025

Amazon sellers are making 1 silent mistake that’s costing them hundreds of thousands and they don’t even know it.

Now stay with me, because if you fix this…

your Shopify could become your most profitable channel without touching your Amazon growth.

You’re already spending money to acquire traffic on Amazon.
That part doesn't change.

But here’s the twist nobody talks about:

You can use Amazon DSP to redirect Amazon’s warm, high-intent shoppers straight to your Shopify…

Without breaking your POAS.

-> This is NOT “Amazon ads.”
-> This is Amazon-level data…
used outside Amazon.

Imagine this for a second:

-> You target every shopper viewing your Amazon listings.
-> You show them a clean, irresistible Shopify conversion offer.
-> You pull them into your ecosystem.
-> You grow LTV without Amazon fees eating your margins.

And the best part?

Your POAS remains the same and in many cases gets better. 🌝

Because you’re no longer renting all your customers.
You’re finally owning the traffic you pay for.

This is why the smartest brands in Q4–Q1 are quietly shifting budgets into DSP -> Shopify funnels.

And this is where we come in. 💁🏼‍♂️

We built a full Amazon-DSP-to-Shopify conversion architecture designed specifically for brands who are sick of Amazon holding 100% of their customer data hostage.

If you want:

1. More owned traffic
2. More LTV
3. More margins
4. And the same (or better) POAS…

Then this is the move you make.

If you want me to break down EXACTLY how this funnel works for your brand, step by step then drop a “DSP” in the comments and I'll send you a DM.

P.S.This works especially well for brands with strong hero SKUs and repeatable purchase cycles. If that’s you, you're leaving money on the table every single day.

30/11/2025

29/11/2025

YKW?

The entire industry is in a bidding war over 10,000 people.

While millions of potential customers have never even heard of you.(Just stating the facts)

Every brand is fighting for page 1 on the same search terms.

CPCs going up. Margins going down.

All for the exact same audience everyone else wants.

Meanwhile, there's an ocean of cold traffic just waiting to discover you.

-> Lower costs.
-> No competition.
-> Better long-term value.

But nobody's reaching them because everyone's hypnotized by keyword data.(Sighs)

The smartest brands stopped fighting for the bottom of the funnel and started owning the top.

Where nobody else is looking.

P.S. If your entire budget goes to keywords everyone else is bidding on, you're playing the wrong game. DM us and let's fix that, reach the right audience at the right before anyone else.

26/11/2025

The math isn't mathing.

They want their competitor's visibility without doing what their competitor does.

"Why do people know them and not us?"

-> Because they're running DSP.
-> Building brand awareness.
-> Showing up on YouTube
-> Streaming platforms
-> Across the web.

And you're running... (Just) Sponsored Products.

You can't out-awareness someone by only showing up when people are already buying. (Simple maths btw)

Visibility isn't luck. It's a strategy.
And budget allocated to the right places.

P.S. Want to be everywhere? Start showing up somewhere other than the search bar.
Guess what? We can help with that!

DM us and we can talk!

25/11/2025

Most people think leadership is about talking louder.
I’ve learned it’s about asking better questions, especially to yourself.

Every quarter, I force myself to sit down with three questions:

1️⃣ What am I pretending not to notice in my business?
2️⃣ Where did “growth” become an excuse for chaos?
3️⃣ If I had to rebuild from zero, what would I actually keep?

The answers usually sting.
But they save me from the kind of “busy” that looks successful and bleeds profit.

I’ve seen the same pattern in advertising too:

Brands spend thousands chasing reach, but skip the reflection part,
the “why are we even running this?” check-in.

Clarity is the most underrated performance metric.
It’s not in the dashboard, but it shows up everywhere.

Here’s what I’ve learned while running :
Profit grows when people think deeply, not when they click faster.

And leadership, whether you’re an Amazon advertiser, a founder, or just building yourself.

It isn't about having all the answers.
It’s about having the guts to pause before you act.

P.S. If you’ve been running your brand on autopilot lately, take a moment this week and ask yourself:

👉“What am I pretending not to notice?”
You might just find the lever you’ve been missing.

24/11/2025

Running DSP isn't about knowing Amazon.

It's about knowing how Amazon knows your customers.

Big difference.

Amazon doesn't just track purchases. They track behavior.

➡ What people browsed.
➡ What they abandoned.
➡ What they compared.
➡ What they almost bought.

They know intent before it becomes action.

Most agencies run DSP like display ads.
Show up. Hope for clicks. Call it strategy.

That's not DSP. That's guessing with a budget.

Real DSP strategy asks:

What does Amazon know about our customers that we don't?

➡ Because Amazon sees the full journey.
➡ You only see the conversion.

They see 6 weeks of research behavior.
You see: "This person bought."

That gap is where DSP becomes powerful.

Smart brands don't use DSP to reach "people who might want our product."

They use it to reach "people whose behavior says they're 3 weeks from buying."

➡ That's not advertising. That's interception.

The brands dominating DSP aren't running campaigns. They're reading signals.

And showing up exactly when intent is highest.

P.S. If your DSP strategy is just display ads, you're missing 80% of the platform's power.
Let's talk about using Amazon's data the right way.

22/11/2025

Everyone's trying to fix their funnel.
But in actual… You don't have one.!

You've got a conversion campaign with no pipeline feeding into it.

That's not a funnel.

That's a cash register wondering why nobody's walking in. (It is what it is)

Your conversion campaigns are starving because nothing's feeding the top.

-> No awareness.
-> No consideration.

Just expensive bidding wars for the 2% who already decided.

The brands winning right now?

They built the whole thing. Top to bottom. (A proper funnel)

So by the time someone's ready to buy,

They're not discovering you, they're CHOOSING you.

Stop trying to convert cold traffic at hot prices.
Build the layers that actually matter.

P.S. If your entire strategy lives at the bottom, we should talk.
Building awareness isn't extra… It's the foundation!

18/11/2025

The brands that win Black Friday don't increase bids

They increase reach before bidding begins.

Everyone else is about to learn this the hard way.

Here's the reality most brands miss:

Black Friday isn't won in November.
It's won in September and October.

While your competitors are busy planning their discount strategy,
The smart brands are doing something completely different.

They're building audiences. 🌝

Because here's what happens when you wait until Black Friday week to start advertising:

Your CPCs spike 200-300%.
You're bidding against every other brand with the same plan.
You're burning budget trying to introduce your product to people who've never heard of you.

At the worst possible time. With the highest costs. Against the fiercest competition.

That's not a strategy. That's hope.

The brands that actually win? They started weeks ago.

They've been…

-> Running top-of-funnel campaigns.
-> Building retargeting pools.
-> Warming up cold audiences.
-> Creating familiarity before the frenzy starts.

So when Black Friday hits, they're not introducing themselves.
They're collecting conversions from people who already know them.

Same traffic. Fraction of the cost. Exponentially better results.

This is why some brands 3x their revenue during peak season while others barely break even.

It's not better products.
It's not deeper discounts.
It's better preparation.

The battlefield is won before the battle begins.

And right now, there's still time. But that window is closing fast.

Because the only thing worse than starting your Black Friday prep late is realizing your competitors started months ago.

The difference between a record-breaking Q4 and a disappointing one comes down to one decision:

Are you going to fight for attention when it's most expensive?
Or are you going to own it before the fight even starts?

17/11/2025

You can't call your agency full-funnel until you control the upper half of it.

Yet 90% of "full-service" Amazon agencies only touch the bottom 20%.

Let me explain what's really happening:

Most agencies will manage your

🟩 Sponsored Brands.
🟪 Sponsored Products.
🟧 Maybe even Sponsored Display.

They'll optimize bids -> Track ACOS ->Send you weekly reports.

And they'll call that "full-funnel." 🫠

But here's the problem with that picture:

They're only capturing people who already know what they want.

People already searching. Already comparing. Already deciding.

That's not a funnel. That's a checkout line.

The real funnel starts way before anyone types a search term. 🌝

✴️ It starts with Awareness -> Consideration.

The slow build of trust that happens when someone sees your brand multiple times across different touchpoints.

That's where buying decisions are actually made.

Not in the moment someone searches "best running shoes."

But in the six weeks before that, when they saw your product in three different places and started recognizing your brand.

This is why some brands have a 2% conversion rate and others have 12%.

It's not the product. It's not the price.
It's how much pre-work was done before the customer ever hit that product page.

And if your agency isn't running DSP, OTT, or building those upper-funnel audiences?

They're leaving that entire layer to chance.
Or worse, to your competitors. 🌝

Because while you're optimizing for the 3% of people ready to buy today,
Someone else is building relationships with the 97% who'll buy tomorrow.

Here's what actually full-funnel looks like:

▶️ You're running awareness campaigns to cold audiences.
▶️ You're retargeting people who engaged but didn't convert.
▶️ You're nurturing consideration across multiple formats.

And by the time someone searches, you're not fighting for attention.

You already have it.

That's when your bottom-funnel ads work like they're supposed to.
Because you're not introducing yourself. You're closing a relationship you started weeks ago.

The brands that understand this don't just win more customers.
They win them cheaper, faster, and more predictably.

Because they're not waiting for demand. They're creating it.

And that's the difference between agencies that manage campaigns and agencies that actually build brands. 🌝

P.S. If you're tired of agencies that only optimize what you already have instead of building what you need, let's talk. Real growth doesn't start at the bottom of the funnel. It starts at the top.