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Syed Zurriyat Adil - I make Advertising Profitable | 10x Certified Advertising Professional

23/07/2025

If these takes feel uncomfortable?
That’s probably because they’re overdue.

Swipe for yourself!

P.S. We run profit-first audits for eCom brands that want clarity over chaos.

📩 DM me “HOT TAKE” and I’ll show you 3 places your ad spend might be lying to you.

19/07/2025

Felt targeted?
But, where's the lie?

As we said before...

If your ad strategy is “run more ads,”
You don’t have a strategy

You have a budget drain.

Here's what most brands do when performance drops:

→ Increase spend
→ Add more campaigns
→ Launch every format possible
→ Pray for scale

They’re not scaling…
They’re panicking.

The truth?
If you’re not fixing:

→ Broken funnels
→ Weak product positioning
→ Wrong audience targeting
→ Poor listing conversion
→ Price-to-value misalignment

Then more ads = more wasted spend.

What sellers and advertisers need to understand...

Strategy ≠ Activity
Running more ads isn’t strategy.
Strategy is intention.

So, What top Amazon advertisers should do instead is:

✅ Audit before scaling
✅ Focus on POAS (not just revenue)
✅ Build tiered funnels (cold > warm > remarketing)
✅ Kill underperforming SKUs quickly
✅ Test positioning before ad formats

P.S. More ads only amplify what’s already working or expose what’s broken.

📩 Share this to help other sellers & advertisers.

13/07/2025

🎧 Watch the full episode:
Is it time to rethink how we build personal brands?

25/06/2025

You know what hurts more than missing out on Prime Day?

Getting record-breaking sales… and realizing you didn’t make a dime in profit.

Prime Day is not just a sale. It’s...

-> A storm of behavior
-> Bandwidth
-> Bidding

And if you’re not prepared, all you’ll do is chase your tail in the aftermath.

📍So here’s what help brands scale without scrambling:

1. Pre-Prime Warmup (June 20–July 4)
Most brands wait till July 5th to start spending.

2. Profit Safeguards
Scaling doesn’t mean sacrificing margin. But it will if you don’t plan for it.

3. Creative & Messaging
Prime Day ads get ignored if they don’t feel like Prime Day.

4. Campaign Strategy
Prime Day is 4 days now. But buyer psychology changes within that.

5. Real-Time Reporting
Prime Day doesn’t wait. Neither should your data.

6. Post-Prime Retargeting Plan
Most brands stop bidding after the buzz. That’s when the profit lives.

P.S. What's one thing you do differently on Prime Day that others miss?

----------
📤 Save it, Apply it, And if you're feeling generous, share it forward.

21/06/2025

Have you watched the Women Who Lead series yet?

If not, you might be missing the quality
Because here's what we didn’t do:

➡ We didn’t try to make it “viral.”
➡ We didn’t script inspiration.
➡ We didn’t add glitter to stories that were already gold.

We just hit record, and let these women show what real leadership sounds like.

👥 Guests are:

1⃣ Zeba Mirza - CEO The Dezine Hive
2⃣ Javeria Zafar - Personal Brand Strategist
3⃣ Lovely Dutta - Founder Social Delight
4⃣ Taiba Anwer - Top LinkedIn Ghostwriter
5⃣ Noemi Bolojan - Co-Founder Scalewave
6⃣ Carly McMillen - Co-founder PPC Farm | Amazon Marketing Agency

💁‍♂️ Host: Syed Zurriyat Adil

If you’re:

➡ A brand strategist
➡ A founder navigating burnout
➡ A builder who doesn’t shout every win
➡ A woman who needs encouragement

This might just feel like your people.

🎙Episodes are up on YouTube
(link in comments).

16/06/2025

Why One Good Review Won't Save Your 2.3-Star Product

We see this mistake constantly in Amazon selling: businesses thinking a single 5-star review will magically fix their rating problems.

Hard pill to swallow but the fundamental issue remains. 🥲

Here's what Amazon sellers need to understand about review recovery:

The algorithm weighs recent velocity AND overall rating.

More importantly, customers read negative reviews first. They want to know what went wrong before they buy. One positive review among dozens of negative ones immediately raises red flags.

The real solution isn't getting more reviews, it's getting fewer bad ones.

The most successful sellers follow this approach:

➡️ Audit their 1-3 star reviews systematically
➡️ Identify recurring complaint patterns
➡️ Fix the root product issues first
➡️ Implement quality control measures
➡️ THEN focus on authentic review acquisition

Your reviews are the market's honest verdict on your product quality. You can't negotiate with the market, you can only serve it better.

Stop putting band-aids on review problems.
Build a foundation that naturally generates positive feedback.

P.S. What's your experience with review recovery? Share your thoughts below.

16/06/2025

If your ad strategy is “run more ads,”
You don’t have a strategy

You have a budget drain.

Here's what most brands do when performance drops:

→ Increase spend
→ Add more campaigns
→ Launch every format possible
→ Pray for scale

They’re not scaling…
They’re panicking.

The truth?
If you’re not fixing:

→ Broken funnels
→ Weak product positioning
→ Wrong audience targeting
→ Poor listing conversion
→ Price-to-value misalignment

Then more ads = more wasted spend.

What sellers and advertisers need to understand...

Strategy ≠ Activity
Running more ads isn’t strategy.
Strategy is ✨intention✨

So, What top Amazon advertisers should do instead is:

✅ Audit before scaling
✅ Focus on POAS (not just revenue)
✅ Build tiered funnels (cold > warm > remarketing)
✅ Kill underperforming SKUs quickly
✅ Test positioning before ad formats

P.S. More ads only amplify what’s already working Or expose what’s broken.

📩 Share this to help other sellers & advertisers.

15/06/2025

It's 2025...and people still think Amazon is a "get rich quick" platform. 😂😭

14/06/2025

Low ACoS always means your ads are profitable.

True or False?

Explain Why In the comments ⬇️

07/06/2025

Eid-ul-Adha isn't about the animal.

It’s about what you’re willing to give up when it really matters.

This Eid, we remember a man who was ready to sacrifice what he loved most, just because Allah asked.

No negotiation. No delay. No questions.

Just obedience. Just submission. Just trust.

In business, in life, and in faith the moment of sacrifice always comes.

Sometimes it’s ego.
Sometimes it’s control.
Sometimes it’s comfort.

Sometimes… it’s someone you deeply love.

This Eid is not about meat or blood.

> "It is their taqwa that reaches Allah." (Qur’an 22:37)

So here’s to every believer who gives something up today, not for show, but for sincerity.

From our entire team at SZAdil,
we wish you and your loved ones a deeply meaningful, peaceful, and accepted Eid-ul-Adha.

Eid Mubarak.

04/06/2025

Hi, I’m Syed Zurriyat Adil

and if this is the first time you’re hearing from me, Here’s what I do and why it matters.

I work with E-commerce brands that are serious about growth,

But not the kind that wastes cash for the sake of graphs.

We're not here to run after lower ACoS just for screenshots.

We focus on PROFIT. On clarity. On control.

That’s what SZAdil was built on.

A quiet passion with figuring out where money leaks in ad accounts, and fixing it for good.

Amazon. Meta. Google. TikTok.

Our team plugs in across platforms, builds full-funnel campaigns, and tracks not just ROAS… but POAS.

Because what good are “results” if they don’t leave anything in the bank? 💁‍♂️

I also host the Adil Adil Talks Podcast,

Conversations with real operators who actually do the work.

No fluff. Just ex*****on.

So if you’re tired of wasting money on ads that get clicks but not customers,

You’re not alone.

We’ve worked with 50+ brands, managed millions in spend, and learned one thing:

No brand scales by ✨accident✨

If you want to scale with intention,
Watch the video I just posted.

And if you want to talk?
DM me. Let’s keep it simple.

–Syed

P.S. We run audits the same way we run campaigns: no drama, no overpromises.

Just clear data and a plan. If you want one, reach out.

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Website

http://SZAdil.com/

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