SZAdil

SZAdil Syed Zurriyat Adil - I make Advertising Profitable | 10x Certified Advertising Professional

Most brands don't outgrow their market.They outgrow the way they're operating.That's a much harder problem to spot.We re...
28/07/2026

Most brands don't outgrow their market.
They outgrow the way they're operating.
That's a much harder problem to spot.

We recently worked with a consumer brand that looked healthy from the outside.

Orders were coming in.
Revenue was growing.
The products had already proven themselves.

Most people would have looked at the account and started pushing harder on advertising.

We didn't.

Because advertising wasn't the bottleneck anymore.

The business had reached the stage where every small inefficiency started compounding.

Listings that no longer matched customer expectations.
Creative that hadn't evolved with the brand.
Reviews growing slower than demand.
Organic visibility flattening.
New marketplaces waiting to be opened.

None of those things kill growth overnight.
They quietly make every future sale more expensive.

That's why we never approached this as a PPC project.

Advertising was only one variable.

Conversion.
Content.
Reviews.
Inventory.
Market expansion.

Every decision affected the next one.

Better listings changed the economics of the account.
Once conversion improved, advertising became a lot easier.

Organic rankings became stronger.
Reviews created more trust.
Better listings made every click more valuable.
Paid traffic wasn't carrying the business anymore.

It was supporting momentum that already existed.

By the end of the year:

• Annual revenue had grown from roughly half a million dollars to more than $1.5 million.
• Peak monthly revenue increased by 450%.
• Organic sales grew from 40% to nearly 59%.
• The brand expanded into new international marketplaces.
• More than 500 customer reviews strengthened long-term authority.

The revenue looks impressive.
The organic growth matters more.

Revenue built on advertising disappears the moment advertising stops.
Revenue built on stronger conversion, better customer experience, and organic visibility tends to keep working long after the campaign ends.

That's the difference between scaling campaigns...
and building a brand that's becoming more difficult to compete with every quarter.

Yesterday I spent twenty minutes trying to figure out whether I had broken a campaign.....or whether Amazon was just bei...
27/07/2026

Yesterday I spent twenty minutes trying to figure out whether I had broken a campaign.....or whether Amazon was just being Amazon.

If you've managed Amazon Ads long enough, you know exactly what I mean.

One day everything makes sense.

The next day a campaign you've barely touched decides to behave like it's never seen a conversion before.

You don't know whether to optimise it.....or leave it alone.

Because the real question

- How do I fix this? ❎
- Is this even a problem? ✅

That's the part nobody talks about.

Not bidding strategies.
Not keyword research.
Not campaign structure.

Just trying to work out whether what you're looking at is normal.

So you do what everyone does.

You open another dashboard.
Compare date ranges.
Check change history.
Search Reddit.
Scroll LinkedIn.
Read comments.

Then you eventually convince yourself to change something...

The strange thing is...
there's probably another advertiser who had exactly the same problem yesterday.

They already know the answer.
You just don't know them.

That thought has been stuck in my head for a while.

Because we're all solving the same problems...
just in different rooms.

That realization stayed with me.

So back in 2021, we started a WhatsApp group called Amazon Ads Solution.

We didn't create it to teach people.
We didn't create it to sell anything.

🟧 Just to create a place where someone can say,

Has anyone else seen this today?..and get an answer from someone who's looking at the same platform.

I genuinely think that's more valuable than another five-hour course.

Because Amazon changes too quickly.

The best insights usually come from people who are in the account today.
Not people talking about what worked six months ago.

If you've ever sat in front of your dashboard wondering,
Am I the only one seeing this?

You're probably exactly who we built it for.

P.S. Send me a DM with "Amazon Ads Solution" if you'd like to join. It's free.

One of the biggest mistakes Amazon brands make isn't bidding too high.It's measuring the wrong thing.For years, the indu...
26/07/2026

One of the biggest mistakes Amazon brands make isn't bidding too high.

It's measuring the wrong thing.

For years, the industry has obsessed over ROAS.

Before that, it was ACoS.

Then TACoS.

Every new metric promised better decisions.
But they all have one thing in common.

They measure revenue.
Not profit.

And revenue has never paid a single bill.

Here's the uncomfortable truth.

A campaign can generate a 7x ROAS.....and still lose you money.

Because ROAS doesn't know your COGS.

It doesn't know your FBA fees.

It doesn't know your storage costs, returns, referral fees, discounts, shipping, or contribution margin.

It only knows sales.

Your business doesn't.
Your business keeps profit.

That's the metric every advertising decision should be built around.

Which is why we stopped looking at ad performance through a revenue lens and started measuring POAS.

Profit on Ad Spend.

Not because ROAS is wrong.
But because it's incomplete.

Once you measure profit instead of revenue...

You'll discover products with "amazing" ROAS that shouldn't receive another dollar.

And products with "average" ROAS that deserve more budget.
That shift changes everything.

So we built a POAS Calculator to make those decisions easier.

It includes:

• A POAS Calculator for every ASIN.

• A profitability score that tells you whether to scale, hold, or optimize.

• A portfolio dashboard that ranks products by actual profitability.

• An Event Pricing Simulator that forecasts profitability before Prime Day, Black Friday, or any major promotion.

(Very AI sloppy words but…it’s true)

-> No guesswork.
-> No vanity metrics.

Just clearer decisions backed by the number that actually matters.
We're making it available for free.

Comment POAS or send me a DM, and we'll send it over.

P.S. If you've ever celebrated a great ROAS only to wonder where the profit went, this was built for you.

Somewhere, an Amazon advertiser is refreshing their dashboard for the sixth time today.
25/07/2026

Somewhere, an Amazon advertiser is refreshing their dashboard for the sixth time today.

I never started Adil Talks because I wanted to become a creator.To be honest, I never even thought about YouTube that wa...
23/07/2026

I never started Adil Talks because I wanted to become a creator.

To be honest, I never even thought about YouTube that way.

I just felt there was something missing in Pakistan's Amazon space.

We had plenty of people sharing tactics, but I was always more interested in hearing how experienced operators actually thought.

How founders made decisions. How agency owners looked at growth.

Those conversations were hard to find.

So I thought, why not just bring those people together and let everyone hear directly from them?

That's how Adil Talks started.

It slowly grew beyond Amazon.

As Adil Talks grew, so did the kind of conversations we wanted to have. That's what led to…

Women Who Lead.

I kept meeting remarkable women with experiences, lessons, and perspectives that deserved to be heard, and it felt like a natural extension of what Adil Talks had always been about.

Now we're at 26,000 subscribers.

The number is nice, but the part I enjoy more is when someone tells me,

That conversation helped me see things differently.

Or when they discover someone they would've probably never come across otherwise.

That's exactly why I wanted to do this in the first place.

Thanks to everyone who's watched an episode, subscribed, joined me for a conversation, shared an episode, or simply sent it to someone they thought would enjoy it.

We've got a lot more conversations coming.

Most Amazon advertisers think they're scaling campaigns.I think they're managing audiences.There's a difference.When per...
22/07/2026

Most Amazon advertisers think they're scaling campaigns.

I think they're managing audiences.
There's a difference.

When performance starts slipping, the first reaction is usually to refresh the creatives.

Sometimes that's the right move.

But after reviewing countless Amazon DSP accounts, I've noticed something else.

Many campaigns don't slow down because the banners stopped working.

They slow down because the audience stopped growing.

That changes how you diagnose almost every performance problem.

I wrote about why I believe audience architecture, not creative rotation… is becoming one of the biggest competitive advantages in Amazon DSP.

If you're running Amazon DSP or planning to, I'd love to know whether you've seen the same pattern.

The full article is below.

https://www.linkedin.com/posts/szadil_most-amazon-advertisers-think-theyre-scaling-ugcPost-7485661303953485824-5Dd5/?utm_source=share&utm_medium=member_desktop&rcm=ACoAABwoLaABUH4W3zWcjcxFmtMz5-IQrvtz1m0

P.S. Every Wednesday, I publish a new edition of DSP Real Talk.
Breaking down the assumptions, misconceptions, and overlooked strategies shaping Amazon DSP today. If you're building brands on Amazon, follow along.

21/07/2026

I think i have solo-ed enough countries to give you guys recommendations.

So here it goes:

1) Meetup app:
if you are visiting a city for more than 2 days, this app comes in handy, there are a lot of free meetups happening, helps u see city from different pov too.

2) hostel world:
it has chat for backpackers for each city, u can book your hostel from there too (some hostels have individual penthouses if u dont wanna share ur room)

3) Get Your Guide:
all the activites you should do in any city are in there, use filters to sort them out. Sometimes you find really good gems between them.

One personal recommendation:

always try to get place in middle of the city, it is costly but it allows u to walk to main attractions easily

20/07/2026

The quickest way to spot an inexperienced advertiser?

19/07/2026

The biggest advantage in business isn't information anymore.

It's access.

Access to people.

Access to experience.

Access to a community that pushes you forward.

Because let's be honest.

You can find almost any Amazon strategy on YouTube.

You can ask AI almost any question.

Information is everywhere.

The hard part is knowing what actually works.

And having people around you who have already been through it.

That's what Brandon Young talked about in this episode of Adil Talks 2.0.

He shared why he built the Inner Circle.

Not as another course.

But as a community where Amazon sellers learn from each other, solve problems together, and grow together.

Members get access to hundreds of hours of training.

They join weekly live calls.

They learn from experienced sellers.

And just as importantly, they become part of a network that keeps them moving forward.

Because sometimes the answer you need isn't in another video.

It's one conversation away.

🎥 Watch the full episode on SZAdil YouTube to hear Brandon's approach to building a community that helps Amazon sellers succeed.

Link in the pinned comment.

P.S. What's had the biggest impact on your growth?

A course, a mentor, or the right community?

Share your thoughts in the comments.

A low CPC looks great in reports. But if the traffic isn't converting, you're just paying less for the wrong people.CPC ...
16/07/2026

A low CPC looks great in reports.

But if the traffic isn't converting, you're just paying less for the wrong people.

CPC optimization and conversion optimization are two completely different games.

Most sellers are playing one while wondering why the other isn't moving.

Swipe to see where buyers actually make their decision
And it's not where most people think. 👇

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